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BEIJING, Sept. 13, 2021 /PRNewswire=KYODO JBN/ --

The Brand Influence Parallel Forum of the 2021 Silk Road [https://en.imsilkroad.com/ ] Maritime International Cooperation Forum was held

on last Thursday in Xiamen City of southeast China's Fujian province, aiming to

strengthen international economic and trade [https://en.imsilkroad.com/trade/index.html ] cooperation as well as build a global shipping logistics brand.

Through keynote speeches, salon dialogues, the forum has showcased the status,

characteristics and highlights of the Silk Road Maritime brand building, and

discussed new trends in port and shipping logistics, aiming to build the brand

a hub platform with global influence.

Silk Road Maritime is China's first port and shipping-centered international

integrated logistics service brand and platform, said Chen Zhiping, vice

chairman and general manager of Fujian Provincial Port Group. Based on its

shipping network, Silk Road Maritime service has extended sea and land combined

transport logistics service chain, and deepened international port cooperation.

Besides, Silk Road Maritime has set up a new logistics service system featuring

standard services, convenient operation, and intelligent management. It has

helped to build up a logistics service ecosystem for international port

management and shipping, promote stable and smooth operation of global supply

chains, industrial chains, and value chains, and formed a new pattern of

all-round opening-up featuring land-sea internal and external linkages, added

Chen.

At the forum, the Silk Road Maritime Brand Influence Research Report compiled

by the China Economic Information Service was officially released. The report

evaluated the influence of the brand in terms of media communication,

industrial and economic development, and academic research. The report said

that Silk Road Maritime has gained increasingly strong brand influence and

global awareness with wide recognition of ports and shipping enterprises in

overseas countries and regions in the past three years, and it has become a new

engine driving the economic development of Fujian Province.

It is learned that the 2021 Silk Road Maritime International Cooperation Forum

aims to serve the 21st Century Maritime Silk Road [ https://en.imsilkroad.com/

] construction and enhance the stability and competitiveness of the supply

chain. The forum was co-hosted by the People's Government of Fujian Province

and the China Institute of Navigation, and organized by the People's Government

of Xiamen City, Fujian Provincial Development and Reform Commission and etc.

See the original link: https://en.imsilkroad.com/p/323770.html

SOURCE: Xinhua Silk Road

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   Link: http://asianetnews.net/view-attachment?attach-id=400506

   Caption: Picture shows the scene of the Brand Influence Parallel Forum