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SHANGHAI,Sept.18,2021 /PRNewswire=KYODO JBN/--

The 4th China International Import Expo (CIIE), the world's largest import

expo, will continue to be a mega show for the world's latest products,

technologies and services, said organizers at the press conference marking the

50-day countdown to the expo on Sept16.

Six major exhibition categories will be kept for this year's event, which will

have an exhibition area exceeding 360,000 square-meters as well as more

exhibitors than last year, according to Zhou Lingyan, deputy general manager of

the business exhibition division of the CIIE Bureau.

Over 80 percent of the Fortune Global 500 and industrial leading companies that

participated in last year's expo will be present at this year's event, a

testament to the expo's strong appeal.

Zhou said that the number of small and medium-sized enterprises are coming in

groups to participate in this year's event, 30% higher than last year.

Trade agencies, such as those from Japan, Denmark, Poland and New Zealand, have

all increased the size of their booths to house more small exhibitors. "The

Central and Eastern Europe booth is more than 1,500 square-meters and will

feature 60 companies," Zhou said.

A total of 13 themed sections will be set up focusing on popular industries

such as integrated circuits, public health and epidemic control, biological

medicine and smart transportation, in line with the efforts to increase

professionalism of the expo.

A section for innovation incubation will be set in the Intelligent Industry and

Information Technology, Automobile and Medical Equipment & Healthcare Products

exhibition areas, housing more than 100 exhibitors in the fields of artificial

intelligence, life sciences and automatic driving.

A series of forums and other activities will be held during the expo to share

entrepreneurship experience with startups, helping them gain easier access to

the market.

Wang Hongwei, head of the buyers service division of the CIIE Bureau, said the

division has held 17 roadshows over the past several months to introduce the

expo to a wider range of businesses, and attracted more than 2,600 domestic

companies.

Nearly 600 domestic groups of buyers will be attending this year's expo.

Through data screening, invitations will be issued to 40,000 targeted buyers to

the fourth CIIE.

The CIIE Bureau and Bank of China will hold large matchmaking conferences

during the expo from Nov6 to Nov8, where one-on-one meetings will be arranged

between buyers and exhibitors with services such as interpretation and video

links.

In the past three years, the on-site matchmaking conferences have helped more

than 3,000 exhibitors and 7,000 buyers reach deals or future cooperation

agreements, said Liu Wei, general manager of the inclusive finance department

at Bank of China's Shanghai branch.

This year, the exhibition will be held online with an offline experience zone

in the North Hall of the venue, where visitors can use virtual reality devices

to tour the online exhibition hall, said Cui Ying, director of the division of

exhibitors recruitment of the CIIE Bureau.

SOURCE: China International Import Expo (CIIE)

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