PR91793

BOLOGNA, Italy, Sept. 21, 2021 /PRNewswire=KYODO JBN/ --

As part of the China Forum organized in MacFrut, the companies involved in the

project The European Art of Taste had the opportunity to present themselves to

the Asian market with a webinar that saw the participation of 111 Chinese

companies and professionals and buyers in the fruit and vegetable sector.

Renzo Balestri, Sales Manager for the Overseas Market, has introduced Apofruit

group, one of the largest and most historic cooperatives in fruit & veg.

sector, which represents 3200 producers, counting on a production of 169,000

tons and over 237 million in turnover per year.

"The excellence of our products", said Renzo Balestri, "comes from the direct

relationship with producers and farmers, with whom we build a common path that

goes from harvest to sale. Once the products are ready, they are immediately

processed in one of our 12 production plants and then immediately distributed

or stored under ideal conditions in our storage centers. This allows us to

follow every process, guaranteeing the consumer the excellence of our

territories and the safety of products and their genuine taste".

Apofruit has over 9,000 hectares of fruit, both organic and conventional,

including citrus fruits (1,015 ha), apricots (1,248 ha), green kiwifruit (1,628

ha) and peaches (1,799 ha). The production of vegetables extends for over 1,664

ha with an important area dedicated to potatoes (396 ha), onion (301 ha) and

asparagus (276 ha). The high quality of the productions allowed Apofruit to

export all over the world, establishing partnerships with Zespri for yellow

kiwifruit, Sun World for seedless grapes, Star Fruit and New Plant.

"Our presence in Asia has more than 15 years of history", Balestri concluded,

"This has permitted to create excellent relationships and a strong bond,

especially for products with a longer shelf life such as apples, pears and

grapes. We therefore hope that these relationships of mutual interest can

continue and, over time, become more and more profitable for both countries".

The European Art of Taste project will continue to promote the masterpieces of

nature and art throughout 2021, involving consumers, journalists and

professionals in incoming, in-store events and fairs, in partnership with

European Union and the companies Apofruit, Origine Group, Jingold, King Fruit

and RK Growers.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

Source: The European Art of Taste