PR91604

BERLIN, September 13, 2021 /PRNewswire=KYODO JBN/--

- Zalando launches Pre-Owned 'Drama-free' campaign to celebrate the one year

anniversary of its Pre-Owned category

- Zalando's pre-owned offering combines more sustainable shopping and

inspirational fashion together with all the convenience of Zalando.

- The campaign features global talent, TikTok sensation Lubalin [

https://www.instagram.com/lubalin_vibe_emporium/?hl=en ], Award-Winning singer

Camille Lellouche [ https://www.instagram.com/camillelellouche/?hl=en ]and

Italian Dancer, Valentina Vernia [

https://www.instagram.com/shadesofbanana/?hl=en ].

- Actors Omar Rudberg [ https://www.instagram.com/officialomar/?hl=en ], Julia

Wieniawa-Narkiewicz [ https://www.instagram.com/juliawieniawa/ ], Lola

Rodriguez [ https://www.instagram.com/rlolad/?hl=en ]and Pietro Turano  [

https://www.instagram.com/eropietro/?hl=en ]will trade in their own iconic

fashion items to the Pre-owned category

WATCH FILMS HERE [

https://drive.google.com/drive/folders/1qFr9E043t8LaYdnkoTH67iMvMv09kRMW?usp=sharing

] / IMAGES HERE [

https://drive.google.com/drive/folders/1hSws4t1WeeO_v_u8k8HzwZ0F9Y1FzjRE?usp=sharing

] / YOUTUBE HERE [

https://www.youtube.com/watch?v=ycvOLq0UPVA&feature=youtu.be&ab_channel=Zalando

]

PRE-OWNED INFOGRAPHIC HERE [

https://drive.google.com/drive/folders/1UWVu-dnobdwEtrAEsocfI_uLfsswPGsS?usp=sharing

]

- The campaign features global talent, TikTok sensation Lubalin [

https://www.instagram.com/lubalin_vibe_emporium/?hl=en ], Award-Winning singer

Camille Lellouche [ https://www.instagram.com/camillelellouche/?hl=en ]and

Italian Dancer, Valentina Vernia [

https://www.instagram.com/shadesofbanana/?hl=en ].

- Actors Omar Rudberg [ https://www.instagram.com/officialomar/?hl=en ], Julia

Wieniawa-Narkiewicz [ https://www.instagram.com/juliawieniawa/ ], Lola

Rodriguez [ https://www.instagram.com/rlolad/?hl=en ]and Pietro Turano  [

https://www.instagram.com/eropietro/?hl=en ]will trade in their own iconic

fashion items to the Pre-owned category

WATCH FILMS HERE [

https://drive.google.com/drive/folders/1qFr9E043t8LaYdnkoTH67iMvMv09kRMW?usp=sharing

] /

IMAGES HERE [

https://drive.google.com/drive/folders/1hSws4t1WeeO_v_u8k8HzwZ0F9Y1FzjRE?usp=sharing

] /

YOUTUBE HERE [

https://www.youtube.com/watch?v=ycvOLq0UPVA&feature=youtu.be&ab_channel=Zalando

]

PRE-OWNED INFOGRAPHIC HERE [

https://drive.google.com/drive/folders/1UWVu-dnobdwEtrAEsocfI_uLfsswPGsS?usp=sharing

]

Zalando, Europe's leading platform for fashion and lifestyle, launches its

Pre-Owned Drama-free campaign, to celebrate the one-year anniversary of its

pre-owned category that allows customers to find unique items and trade-in

their existing clothes through a convenient digital experience.

The campaign is brought to life through three Hero Films (Watch HERE [

https://www.youtube.com/watch?v=ycvOLq0UPVA&feature=youtu.be&ab_channel=Zalando

]), Directed by Alice Moitie [ http://alicemoitie.com/ ] and fronted by TikTok

sensation Lubalin [ https://www.instagram.com/lubalin_vibe_emporium/?hl=en ],

Award-Winning singer Camille Lellouche [

https://www.instagram.com/camillelellouche/?hl=en ] and Italian Dancer,

Valentina Vernia [ https://www.instagram.com/shadesofbanana/?hl=en ].  

Launched today, the Pre-owned 'Drama-free' marketing initiative delivers a

campaign inclusive of PR, Influencer, and Social Media and an ATL campaign in

twelve markets, including Ireland, Italy and Spain. The TVC - directed by Alice

Moitie - takes inspiration from the day-to-day challenges and 'dramas' that can

be posed by pre-owned fashion, while showing how Zalando's Pre-owned category

can offer a more simple and reliable experience. The same convenient delivery

and return terms, coupled with easy payment methods, quality assured items and

a smooth digital experience, all contribute to an elevated pre-owned fashion

experience combined with Drama-Free convenience.

To further mark the first anniversary, a roster of top actors are contributing

to the unique and fresh assortment of pre-owned products found on Zalando by

trading in a limited number of iconic outfits, which fans can purchase on the

site. The actors, no strangers to drama themselves, include of-the-moment

Actor, Omar Rudberg, Actress and Singer, Julia Wieniawa, Actor and LGBTQA+

Activist, Lola Rodriguez, and Italian Actor, Pietro Turano. The collection of

celebrity items will drop on 27th September, and fans can follow links on

Zalando social channels to shop their heroes' original looks.

"Pre-owned plays a key role on our way to be the Starting Point for Fashion.",

says Torben Hansen, VP Recommerce at Zalando."Over the past year, we have

received very positive feedback for our Pre-owned category - customers enjoy

the high level of comfort and convenience we offer. This is why we put our

convenience proposition in the centre of our latest Pre-owned campaign. 'Drama

Free' represents what our Pre-owned experience is all about - connecting the

fun of fashion shopping, freshness and self-expression with more sustainable

fashion consumption and unmatched convenience."

Natalie Wills, Director of Marketing at Zalando, says "Pre-Owned Drama-free"

marks the next step of Zalando's Pre-Owned offering. With the campaign we want

to showcase how Zalando Pre-Owned combines the curiosity and uniqueness of

fashion shopping, alongside more sustainable practices. With all of this in

mind, it has never been easier to buy or sell pre-owned fashion. We're hopeful

that our campaign shows the ways Zalando Pre-Owned can help our customers to

declutter and refresh their wardrobes while growing the prominence of pre-owned

clothing in the fashion industry"

Visit Zalando Pre-owned:

https://www.zalando.ie/campaigns/pre-owned-drama-free-w/

#ZalandoPreowned

For more information on Zalando Pre-Owned, read our FAQs HERE [

https://docs.google.com/document/d/1Qx3vdcY1pp0r-RN2sbyPAHI8yL9HOfy6jy-H82Jtid0/edit

]

Notes to Editors:

ABOUT ZALANDO:

Zalando (https://corporate.zalando.com) is Europe's leading online platform for

fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion

to about 45 million active customers in 23 markets, offering clothing,

footwear, accessories, and beauty. The assortment of international brands

ranges from world-famous names to local labels. Our platform is a one-stop

fashion destination for inspiration, innovation, and interaction. As Europe's

most fashionable tech company, we work hard to find digital solutions for every

aspect of the fashion journey: for our customers, partners and every valuable

player in the Zalando story. Our vision is to be the Starting Point for Fashion

and a sustainable platform with a net-positive impact on people and the planet.

http://www.zalando.com/

Instagram: @Zalando @zalando_beauty @zalando_man

ABOUT KOLLE REBBE:

The Pre-owned campaign was brought to life in collaboration with creative

agency Kolle Rebbe. For over 25 years, Kolle Rebbe has been one of the most

creative communication agencies in Germany, where strategists, creatives and

specialists from all disciplines develop integrated communication solutions

across media and country borders. 280 people from 20 nations also invent

original products and support start-ups in the middle of Hamburg's iconic

Speicherstadt. Kolle Rebbe is part of Accenture Interactive, the largest

digital agency in the world, since 2018.

Video - https://www.youtube.com/watch?v=ycvOLq0UPVA

Infographic -

https://mma.prnewswire.com/media/1625372/Zalando_Pre_owned_Infographic.jpg

Photo - https://mma.prnewswire.com/media/1625373/Zalando_Valentina_Vernia.jpg

Photo - https://mma.prnewswire.com/media/1625374/Zalando_Camille_Lellouche.jpg

Photo - https://mma.prnewswire.com/media/1625375/Zalando_Lubalin.jpg

SOURCE: Zalando