PR91812

PARIS, September 22, 2021 /PRNewswire=KYODO JBN/--

Moet Hennessy, one of the world leaders in prestige Wines and Spirits, is

pleased to announce the reopening of the boutique, "Les Caves Particulieres",

located in the heart of Paris-Charles de Gaulle Airport, with a bright new

concept designed by Hubert de Malherbe. Created in 2014 in collaboration with

Group ADP, Lagardere Travel Retail and SDA, Les Caves Particulieres, an

avant-garde project, reinvents itself. The consumer remains at the heart of

this space, which continues to "Bring a taste of French art de vivre back home"

through new experiences.

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8954451-moet-hennessy-inaugurates-new-contemporary-concept-for-les-caves-particulieres/

Bringing together emblematic Maisons from different regions of France, Moet

Hennessy has been able to showcase the excellence of the group's brands since

2014 through a unique and innovative concept: Les Caves Particulieres. Designed

to introduce travelers from around the world to the Moet Hennessy portfolio,

the concept reveals the terroirs and craftsmanship of the group's wines and

spirits Maisons.

In a quest for excellence, Les Caves Particulières is undergoing a complete

makeover this year. The new project was entrusted to iconoclastic architect,

Hubert de Malherbe, a renowned expert in design and retail design. Playing with

stone and wood, but also with the iconic shipping crates, one of the symbols of

the group's spirit of conquest, he was able to modernize the space with a

simple and pure design, putting the consumer at the heart of the project with a

large central experience table. The olfactory signature of the boutique was

created by Thierry Wasser, perfumer of Maison Guerlain.

Les Caves Particulières is located in Terminal 2E of Paris-Charles de Gaulle

Airport. This area is a unique place to showcase the French luxury brands. An

ambassador for the French art de vivre, the space will offer immersive

experiences, while showcasing exceptional products available exclusively in

Paris throughout the year, in particular a Hennessy Special Edition. Many

exclusive services and products are available to travelers, including rarities

Edition Particuliere Hennessy, the limited-edition Hennessy XO Paris, discovery

and mixology workshops, personalization, as well as a series of food and wine

pairing experiences developed in partnership with the gastronomic space, La

Halle Gourmande. Les Caves Particulières and its staff, dedicated to the

curious and demanding travelers, is the destination of choice for hedonists.

MOET HENNESSY QUOTES

- Laurent Boidevezi, President Travel Retail & AFME LAC – Private Sales: "Les

Caves Particulieres is an avant-garde project that paved the way for Moet

Hennessy's retail access worldwide. Today, at Paris-Charles de Gaulle, our home

airport, we offer an experience that is even closer to our customers, who will

find the most exclusive products from our Maisons at Les Caves Particulières."

- Donatienne de Fontaines-Guillaume, Managing Director Travel Retail EMEA &

America - Moet Hennessy: "What drove this project was a strong desire for each

traveler leaving France to take with him a part of the French Art de vivre, the

most beautiful creations from our terroirs, with the generosity of Mother

Nature; we had the treasures, we needed a treasure chest at the same level of

excellence, an original space dedicated to this unique portfolio through which

to share unique experiences with the traveler. We came up with the idea and

created the ultimate experience of French de vivre in Paris."

- Hubert de Malherbe, CEO & Designer - Malherbe Paris: "I wanted Les Caves

Particulieres to offer an immobile journey of sorts; a delightful blend of the

spirit of conquest of the Maisons and the beauty of their terroirs and

know-how. We have the soul of each Maison, from the banks of the Richonne to

the brown combe stones of the Cognac region, passing through the chalk cellars

where the champagnes are aged. The visitor can travel to the heart of the

Maisons thanks to immersive screens, a unique physical experience coupled with

a tasting of exceptional products around a central bar, testament to the

importance of the conviviality in this space."

About Moet Hennessy

Moet Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five

Maisons, many of which have been around for centuries, while others are just

starting their journey. Its vision is to lead the future of luxury Wines and

Spirits from nature to communities.

Located in the most prestigious terroirs around the world, Moet Hennessy has

unique savoir-faire from winemaking to art de vivre, hospitality, and

brick-and-clicks retail management to craft exceptional experiences for

consumers.

For many years, with the ambition to pass on a better world to future

generations, Moet Hennessy has been committed to the Living Soils Living

Together program structured around four key commitments: Regenerating our

Soils, Mitigating our Climate Impact, Engaging society, and Empowering our

People. Moet Hennessy is proud to promote a diverse, equitable and inclusive

working environment for all.

Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Cape Mentelle, Chandon, Chateau

d'Esclans, Chateau Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Dom

Perignon, Eminente, Glenmorangie, Hennessy, Krug, Mercier, Moet & Chandon,

Newton.

About Group ADP

The ADP Group owns and operates airports including Paris-Charles de Gaulle,

Paris-Orly and Paris-Le Bourget. In 2020, the group welcomed 33.1 million

passengers at Paris-Charles de Gaulle and Paris-Orly, 1.8 million tons of

freight and mail and nearly 96.3 million passengers through airports abroad

under its Paris Airports brand. Benefiting from an exceptional geographical

location and a large catchment area, the group is pursuing a strategy to expand

its capacity and improve the quality of its services and will develop its

retail and real-estate activities. In 2020, the Group's revenues amounted to

2,137 million euros and net income of 1,169 million euros.

About Hubert de Malherbe

An engineer from the Arts et Metiers, Hubert created his agency in 1993 with

the support of a team of 190 specialists. Hubert oversees all of the agency's

creative projects and is personally involved in the strategy of each (Dior,

Place Vendome, Sogo...). He is at the heart of international projects, in Asia

and in the rest of the world. He ensures that the agency's original dual

skillset in Mass-Market and Luxury is cultivated. He is particularly involved

in the agency's international development.

About Lagardere Travel Retail

One of the two branches of the Lagardere Group, Lagardere Travel Retail is a

world leader in the Travel Retail sector. With 4,850 Travel Essentials,

Duty-Free & Fashion and Foodservice outlets in airports, train stations and

other concessions in 39 countries, Lagardere Travel Retail generated Euros 2.3

billion in sales in 2020 (100% base). Through a unique holistic approach,

Lagardere Travel Retail's ambition is to meet passengers' expectations

throughout their journey, and to enhance the value of its customers' assets and

those of its partner brands.

About Societe de Distribution Aeroportuaire

Societe de Distribution Aeroportuaire (SDA) is a joint-venture between

Aeroports de Paris and Lagardere Travel Retail. SDA is represented by the

Duty-Free Buy Paris brand, which offers passengers an exceptional shopping

experience in a soothing and refined atmosphere, while giving them the feeling

of being in the capital thanks to decoration and furniture that is truly

Parisian.

Drink responsibly.

Contact :

Moet Hennessy

Jean-Christophe Laizeau

Director of External Relations

Courriel : jc.laizeau@moethennessy.com

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SOURCE: Moet Hennessy