PR91855

LONDON, Sept. 23, 2021 /PRNewswire=KYODO JBN/ --

- To drive long-term social impact around the most vital issues at the

intersection of sport and society, DAZN joins Common Goal in a multi-year

partnership to change the game – together

Sports streaming platform DAZN and pledge-based social impact football movement

Common Goal have united in a global partnership to jointly tackle some of the

most vital issues of our times. The partnership stems from a shared belief that

sport can be a catalyst for social change as well as a deep-rooted "common

goal" – a mission to drive long-term, solution-oriented change around critical

issues at the intersection of sport and society.

DAZN is making a multi-million dollar pledge to Common Goal alongside a 1%

global employee time and resource commitment in a long-term partnership that

will collectively focus on three fundamental and deep-rooted issues, within and

beyond football: gender equity, racial justice, and cultural diversity.

DAZN will foster open and meaningful dialogue around these three issues by

leveraging the power of content and storytelling across its ecosystem of

platforms, channels, and partners. The platform will also contribute towards

action-oriented change via Common Goal's own social impact initiatives and

local community partners around the world, all with the goal of tangibly

contributing towards levelling the playing field. Over the next two years, this

partnership will strategically and meaningfully utilize the resources and

networks of both organizations to maximize impact beyond any individual effort.

"The Common Goal movement has shown that football can only fulfil its true

potential as a force for positive change for people and planet when we work

together. This groundbreaking partnership with DAZN is a celebration of a

shared commitment to taking action right now," said Jürgen Griesbeck, CEO and

co-founder of Common Goal. "We look forward to getting to work on bringing the

partnership to life and in doing so empowering girls, boys and young people

around the world to fulfil their potential. We hope that DAZN's leadership

inspires other industry stakeholders to join the Common Goal movement."

"It is brilliant to see the Common Goal movement, with now over 200 player and

manager members, being embraced by DAZN, an important and innovative force in

global sport," said Manchester United player Juan Mata, who co-founded Common

Goal in 2017. "Through this long-term partnership, DAZN is demonstrating its

commitment to racial justice, gender equity and cultural diversity in a

tangible and powerful way that will enable us to tell the stories of many

player activists and young people around the world who are positively impacted

by Common Goal."

"As a global broadcaster, media company, and industry disruptor, DAZN was not

only born out of the desire to make sports accessible for all, we have also

quickly grown to understand it is our responsibility to take action," said

James Rushton, Co-CEO of DAZN. "Common Goal exists to unite the global football

industry and tackle the greatest social challenges of our time, and we are

committed to working hand in hand with them to change the game together."

"At DAZN, we believe we can, and so, we must be a part of the ongoing solution.

Together with Common Goal, we'll collectively tackle the critical barriers of

sports inequality in a way that aims to galvanize the football world and create

lasting, equitable impact," said Nancy Elder, Chief Communications Officer at

DAZN whose role includes overseeing the company's diversity, equity, and

inclusion efforts. "Building on the work done before us, and as we embark on

what's hopefully a long journey ahead, we are committed to using our global

platform to drive positive social change in our communities and throughout the

industry."

As part of its pledge, DAZN has committed to leveraging its storytelling and

creative expertise to examine the defined issues as they relate to sport, while

showcasing solution-oriented goals and actions via co-branded and co-produced

content with Common Goal. This content will leverage both partners' global

ecosystem of diverse and powerful voices in football, the wider sports

community, and beyond.

"This partnership between Common Goal and DAZN will really help accelerate the

positive change we want to see in football and society," said Chelsea FC star

Pernille Harder. "We know that we can only achieve all that we strive for by

working as a team and DAZN's partnership with Common Goal will enable the

movement to scale its work driving LGBTQ+ inclusion, racial equity, and female

empowerment."

In addition, DAZN has also pledged to directly support several dedicated Common

Goal initiatives around the issues of gender equity, racial justice, and

cultural diversity via a network of high-impact grassroots community

organizations across the world, including a particular focus on those with

presence in key DAZN markets. These initiatives will directly reach tens of

thousands of individuals – all laddering up to Common Goal's long-term goal of

positively impacting 100 million young people by 2030 – and include:

- Common Ground: Reaching young people most affected by the pandemic in Germany

by using street football to develop core life skills and abilities, with an

approach that leaves no child behind – regardless of their gender, ethnicity,

religion, ability or sexual orientation.

- Global Goal 5 Accelerator: Aimed at driving gender equity through football by

growing girls' participation in football programs on the field, increasing the

proportion of female coaches on the sidelines, and arming key organizations

with an applicable, expert-designed curriculum around gender equity in football.

- This initiative ties directly to DAZN's long-term mission of inspiring the

next generation of players as part of its new global broadcasting deal with the

UEFA Women's Champions League, another multi-year partnership that will make

the competition available on DAZN and free for the world to see on YouTube

starting this season – giving the competition and players (dozens of whom are

Common Goal members themselves) more visibility than ever before, marking a

groundbreaking move to grow the sport.

- Anti-Racist Project: Action-focused program to end racism in football by

addressing systemic issues at their core though comprehensive anti-racism

training for decision-makers (inc. owners, executives, and presidents), coaches

(both professional and grassroots), players at all levels, and fans.

- Play Proud: Coach-centered exchange program working to make grassroots sports

more inclusive for LGBTQ+ children and young people, especially those

previously excluded, by educating and upskilling coaches around youth

inclusivity, safe spaces, and marginalized recruitment and retainment.

Whether you're a fellow broadcaster, media channel, federation, team, player,

or fan, we welcome and invite you to visit www.common-goal.org and

www.DAZNgroup.com to learn more, get in touch, and join the movement.

ABOUT DAZN GROUP

DAZN Group is one of the fastest growing sports media companies in the world.

Headquartered in the UK and with employees in over 25 countries, our businesses

touch every aspect of the way fans engage with sports; from production, through

to content distribution and commercialization. DAZN Group is home to DAZN, the

leading global sports streaming platform, DAZN News, the popular sports portal

and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is

leading the charge to give sports fans around the world access to sport

anytime, anywhere. DAZN guarantees affordable access on connected devices

including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs

and game consoles. DAZN is now live in more than 200 countries and territories.

Visit www.dazngroup.com for more information.

ABOUT COMMON GOAL

The Common Goal movement was created in 2017 by streetfootballworld, the

world's leading organisation in the field of Football for Good. Common Goal

encourages professional football players, managers, officials and clubs to

donate a minimum of 1% of their earnings to support high-impact initiatives

that use football to drive progress towards the Global Goals. The movement's

long-term vision is to unlock 1% of the entire football industry's revenues —

estimated at €50 billion per year.

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Source: DAZN