PR91865

NEW DELHI, Sept. 23,2021/PRNewswire=KYODO JBN/--

    Launches the next-generation AI powered omni-channel Marketing Platform

with a new digital marketing and enhanced loyalty & rewards solution

    Comviva [https://www.comviva.com/], the global leader in mobility

solutions, today announced its exciting new capabilities to help Communication

Service Providers (CSPs) deliver personalized customer experience at scale and

drive growth.

    The new launch marks an acceleration of the Telecom industry's move towards

a technology-led, integrated platform play for digital engagement and customer

lifetime value - which is already a key disrupter in other industries.

    The new solutions announcements include:

    - Launch of its next generation MobiLytix(TM) Marketing Studio

[https://www.comviva.com/products-solutions/growth-marketing/cvm/] – integrated

portfolio of marketing solutions that includes Real Time Marketing, Digital

Marketing, Rewards & AI workbench (AIX)

    - Introduction of a new MobiLytix(TM) Digital Marketing  

[https://www.comviva.com/products-solutions/growth-marketing/cvm/mobilytix-digital-marketing/]

solution - a customer engagement automation platform for digital channels

    - Major enhancement of the MobiLytix(TM) Rewards  

[https://www.comviva.com/products-solutions/growth-marketing/cvm/mobilytix-rewards/]

solution - a platform for delivering engaging loyalty and rewards programs for

end consumers, enterprises and employees.

    Comviva's new MobiLytix(TM) Marketing Studio platform, provides

Communication Service Providers (CSPs) with one-stop capabilities to execute

omni-channel high-impact marketing programs for boosting revenue and customer

lifetime value. With a new Digital Marketing solution, enhanced Rewards and

loyalty platform, results-proven AI and Real Time Marketing products

capabilities, the new Comviva platform empowers businesses to take full control

of customer engagement across the entire lifecycle and deliver differentiated

real-time digital experiences at scale.

    Speaking on the occasion, Manoranjan 'Mao' Mohapatra, Chief Executive

Officer at Comviva said, "Our strategy to unleash personalized digital

experience at scale is delivering immense value and growth for our customers. I

am thrilled to announce the launch of our next generation MobiLytix(TM)

Marketing Studio that delivers an AI-powered seamless digital experience to

customer across channels. These are exciting times, and we are proud to be

taking the lead in shaping the agenda of best-in-class customer experience in

the industry."

    Amit Sanyal, EVP & Chief Operating Officer - Consumer Value Solutions at

Comviva said, "Delivering personalized, contextual digital experience in

real-time and at scale is the next big thing for marketers. We are happy to

take the forward step in this direction. With MobiLytix(TM) Marketing Studio,

we are creating new capabilities and benchmarks to maximize digital experience

in real-time through technology. Each solution, used either stand-alone or in

combination, shall help businesses to drive impactful business outcomes."

    MobiLytix(TM) is one of the leading marketing platforms globally that

unifies customer engagement, data science and intelligent AI driven automation

capabilities within a single platform to execute campaigns real-time and at

scale. By engaging customers with the right message, at the right time, across

any channel, organizations can improve customer experience, increase customer

lifetime value, and drive revenue growth. With over 200 million deployed

customer base and clients achieving incremental revenue of 8% and more,

MobiLytix(TM) has a proven track record of customer success.

    For further enquiries, please contact:

    Sundeep Mehta

    PR & Corporate Communications

    Comviva Technologies Ltd.

    Email: pr@comviva.com

    Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg

    Source: Comviva