PR91930

JI'NAN, China, Sept. 27, 2021 /Xinhua=KYODO JBN/--

On September 23, the promotion ceremony for the 6th Rushan Oyster Culture

Festival in Weihai kicked off in Jinan, Shandong province. The oyster breeding

areas in Rushan currently stand at 600,000 mu with an annual output of 700,000

tons, both measurements ranking first among county-level cities nationwide. The

output value of the entire industry chain is almost 10 billion yuan, according

to the People's Government of Rushan.

In recent years, Rushan City has viewed the oyster industry as an important

breakthrough in the marine sector, and has taken a number of steps in this

light, namely: established the Oyster Research Institute, improved the oyster

brand management system, formulated local standards for Rushan oysters, and

established China's first oyster quality traceability mechanism in cooperation

with professional bodies. The safety traceability system has formed the whole

industry chain model of Rushan Oyster. Rushan Oyster has been awarded numerous

titles: National Geographical Certification Mark, Nationally Influential

Regional Aquatic Product Brand, China Brand Trademark Expo's Gold Medal. Rushan

has recently been approved by the China National Intellectual Property

Administration as one of China's first national protected geographical

indication products demonstration areas. The brand and economic values of

Rushan Oysters will be further elevated because of this.

During the coming national day golden week holiday this year, Rushan will host

a series of events, such as the 6th Rushan Oyster Culture Festival in Weihai,

the 2nd Rushan International Oyster Summit Forum, the National Day Live Show

Sweet Love for Rushan, Carnival on the Sea: Wind from the Sea, an oyster food

festival, a beach music festival, a beer festival, the Mountain and Sea Road

trip - Taiyi Lake grape picking cultural festival, Snapping at Oyster City of

Joy - enjoying oyster food and fishing culture, the Kaoshan Village fig picking

festival Colorful Scenery, Honey Flowing, and a countryside tourist route of

Autumn Fun in Xiashipeng village.

Source: The People's Government of Rushan

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=402099

   Caption: The promotion ceremony for the 6th Rushan Oyster Culture Festival in Weihai

gets underway in Jinan.

   Link: http://asianetnews.net/view-attachment?attach-id=402104

   Caption: Rushan Oyster

   Link: http://asianetnews.net/view-attachment?attach-id=402105

   Caption: The promotion ceremony for the 6th Rushan Oyster Culture Festival in Weihai

gets underway in Jinan.

   Link: http://asianetnews.net/view-attachment?attach-id=402106

   Caption: Rushan Oyster