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SANYA, China, Sept. 28, 2021 /PRNewswire=KYODO JBN/ --

In honor of World Tourism Day on September 27, Sanya, the popular resort city

located on the southern tip of Hainan Island, has renewed its commitment to

creating a tourism destination that is open for everyone to enjoy. The popular

holiday hotspot has introduced a string of initiatives this year aimed at

restarting the tourism industry while enabling the benefits to be shared at

every level of the community — from the largest hoteliers to local businesses

and ethnic groups.

With the theme "Tourism for Inclusive Growth", World Tourism Day 2021

acknowledges the crucial role that tourism plays in social and economic

recovery and growth after COVID-19. This year's program goes beyond tourism

itself to recognize the importance of travel to open up new possibilities and

ensure that nobody is left behind as the world begins to look to the future.

Throughout the year, Sanya Tourism Promotion Board has embraced this mentality

by launching diverse experiences that celebrate all the destination has to

offer, as well as unite modern and ancient cultures.

"With more than 15 million tourists in 2020, Sanya brings people together from

all walks of life. We want to welcome more people to Sanya while ensuring the

benefits are felt by all. The past year and a half have been an opportunity for

us to strengthen understanding and dialog between local businesses, people, and

global stakeholders to achieve a common understanding and create a more

inclusive future for tourism," said Yu Tingting, deputy director of Sanya

Tourism Promotion Board.

One key approach Sanya has taken to create an inclusive tourism industry is the

cultivation of its weddings industry. In 2020 alone, the region hosted over

2,200 destination weddings and welcomed more than 260,000 couples and 200,000

honeymooners. The Sanya Wedding Tourism Association has launched destination

wedding packages complete with a ceremony, travel photography and honeymoon to

meet the changing needs of modern millennial travelers. At the same time, Sanya

is enabling couples to tailor their dream wedding with professional and

exclusive wedding customization. Furthermore, official industry standards and a

globally recognized talent certification system have also been launched to help

local businesses and capture a greater share of the international destination

weddings market.

Beyond modern cultural offerings, Sanya has taken steps to celebrate and pay

homage to its unique history and culture through a major drawcard: the Yazhou

Ancient City Cultural Festival. With a schedule including an international

cultural tourism summit, national costume show, Yazhou folk song and music

party, revamped Baoping Village market and more, the festival invites travelers

to discover the stories, cultures and traditions that shaped Sanya into the

place it is today.

In addition, Sanya is tapping into the growing popularity of e-Sports and live

music to ensure the destination remains relevant and inclusive for future

generations. Earlier this year, the "Sanya x Game for Peace(the Chinese version

of PUBG Mobile)" international marketing initiative has seen the destination

partner with the burgeoning e-Sports industry to promote Sanya to a new segment

of travelers. Sanya will also welcome sports fans and music fans from all walks

of life with more featured beach and marine sports events, as well as various

music festivals such as the Midi Music Festival.

Looking ahead, the Sanya Tourism Promotion Board will continue to work

hand-in-hand with local businesses, associations and cultural organizations to

introduce more experiences for travelers. By inviting discovery of its ancient

roots and adapting to contemporary travel and lifestyle trends, Sanya will

build a more inclusive tourism sector where everyone can enjoy the social and

economic benefits that travel brings.

SOURCE: Sanya Tourism Promotion Board

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