PR91904

BOLOGNA, Italy, Sept. 29, 2021 / PRNewswire=KYODO JBN/ --

As part of the China Forum organized in MacFrut, the companies involved in the

project The European Art of Taste had the opportunity to present themselves to

the Asian market with a webinar that saw the participation of 111 Chinese

companies and professionals and buyers in the fruit and vegetable sector.

Kevin Auyeung, Asian Market Manager, presented RK Growers, a company strongly

linked to exports that was founded by four European producers to bring together

and distribute high quality fruit to consumers around the world. To achieve

this, and to maintain high quality, RK Growers constantly invests in varietal

research, technologies and methods of cultivation and transport to maintain

excellence.

In the last year RK Growers has exported over 125,000 tons of fruit and

vegetables, in addition to over 30,000 tons of processed fruit and vegetables.

These results are possible thanks to RK's control of the entire supply chain,

starting from cultivation in the best productive areas to packaging and

distribution. The philosophy of RK is that every consumer, anywhere in the

world, must have the same experience and the same quality. For this RK has

created partnerships such as Kiwi Uno, Rivoira, Berry Way, able to meet the

demands of consumers all over the world.

«In particular for Asia», explained Kevin Auyeung, « the turning point for RK

Growers came with the opening of the Hong Kong office. Asia is a fundamental

market for us and we want to serve consumers in the best possible way, which is

why we have created two projects that can represent us on the continent such as

Dorì and Omnifresh».

Dorì is an exclusive of RK Growers, the yellow Kiwifruit has been chosen for

the Asian market for its ripening period, high productivity and excellent

conservation, as well as Omnifresh which presents Ambrosia, Yello, Kanzi and

Crimson Snow apples exclusively for Asia, with an amount that is around 400,000

tons per year.

The European Art of Taste project will continue to promote the masterpieces of

nature and art throughout 2021, involving consumers, journalists and

professionals in incoming, in-store events and fairs, in partnership with

European Union and the companies Apofruit, Origine Group, Jingold, King Fruit

and RK Growers.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

Source: The European Art of Taste