PR91908

LONDON, Sept. 29, 2021 /PRNewswire=KYODO JBN/ --

The Economist Group has today announced the launch of Economist Impact (

https://c212.net/c/link/?t=0&l=en&o=3301955-1&h=2569651615&u=https%3A%2F%2Fimpact.economist.com%2F&a=Economist+Impact

) -- a business which will partner with leading corporations, governments and

nonprofits to deliver positive societal change.  

Logo - https://mma.prnewswire.com/media/1634542/Economist_Logo.jpg

In a unique offering, Economist Impact brings together a 75-year heritage of

evidence-based policy research with the creativity of a trusted media brand to

engage an unrivalled global audience of influential executives. Economist

Impact delivers the insight, innovation and influence decision makers need to

catalyse progress in our rapidly evolving world.

Together with its partners, Economist Impact drives the conversation around

three key areas of systemic transformation -- sustainability, health and the

changing shape of globalisation -- and is already designing multi-year

partnerships for a spectrum of clients, with a global stage enabling them to

play a leading role. Examples include the Back to Blue initiative with The

Nippon Foundation, which aims to protect the health of oceans, and Google

Jigsaw's programme to end online violence against women. Other partners of

Economist Impact include Deutsche Bank, BP, Infosys and Amgen.  

Christoph Woermann, CMO, Deutsche Bank Corporate Bank commented, "Economist

Impact leads with credibility, with five R's characterising the brand - rigour,

reliability, research, reach and real-world topics. Our award-winning

partnership connects an engaged audience of treasurers all over the world,

underpinning Deutsche Bank's role as Global Hausbank."

The launch of the new entity follows The Economist Group's strong 2021

performance -- with an operating profit of 41.8m pounds Sterling, up 8.9m

pounds or 27% on the previous year -- which has placed The Group in a strong

position to pursue long-term profitable growth. These results stem from a

renewed focus on its mission of driving progress. The creation of Economist

Impact as a global, evidence-led business is a key part of the Group's

strategy.

Lara Boro, Chief Executive of The Economist Group, said:

"To overcome complexities and seize opportunities in our modern world, today's

leaders must shape the conversation on topics that matter. Economist Impact is

designed to provide decision makers with the deep-dive insights and a trusted

platform they need to do that.

Building on our heritage and far-reaching expertise, Economist Impact

represents the latest step in The Economist Group's evolution. We are

galvanised by its potential, and proud that so many global brands and

institutions are already embracing Impact partnerships and choosing to work

with us."

Claudia Malley, Managing Director of Economist Impact Partnerships, said:

"The world is in the midst of a major paradigm shift. To lead the way forward,

we have created a new unique model for partnership.

Through a powerful combination of evidence-based insights, creative innovation

and unmatched global influence, we can reframe the conversation, rethink

solutions to the issues facing our world, and unlock opportunities for progress

- not only creating value for the organisations we work with, but also

delivering world-changing impact."

About Economist Impact

Economist Impact combines the rigour of a think-tank with the creativity of a

media brand to engage a globally influential audience. We believe that

evidence-based insights can open debate, broaden perspectives and catalyse

progress. The services offered by Economist Impact previously existed within

The Economist Group as separate entities, including EIU Thought Leadership, EIU

Public Policy, Economist Events, EBrandConnect and SignalNoise.

Our track record spans 75 years across 205 countries. Along with creative

storytelling, events expertise, design-thinking solutions and market-leading

media products, we produce framework design, benchmarking, economic and social

impact analysis, forecasting and scenario modelling, making Economist Impact's

offering unique in the marketplace. Visit www.economistimpact.com for more

information.

About The Economist Group

Dedicated to driving progress, The Economist Group is built on high-quality,

in-depth global analysis which runs through all of its businesses. With 25

offices in 14 countries and serving a global influential audience and client

base, the Group produces digital and print products, convenes global events,

and offers a range of subscription and other services for clients and

consumers. Its flagship businesses include The Economist, Economist

Intelligence, Economist Education and Economist Impact.

Holly Donahue

HollyDonahue@economist.com

SOURCE  The Economist Group

CONTACT: Holly Donahue, HollyDonahue@economist.com, +44 (0)7715621079