PR92020

NEW YORK and VANCOUVER, BC, Sept. 29, 2021 /PRNewswire=KYODO JBN/ --

-- Innovative digital experience spanning the NFL, all 32 clubs and players

will empower fans to purchase, trade, and own NFTs featuring some of the most

exciting and favorite in-game plays

The National Football League (NFL), The National Football League Players

Association (NFLPA) and Dapper Labs (

https://c212.net/c/link/?t=0&l=en&o=3306340-1&h=2830304411&u=https%3A%2F%2Fwww.dapperlabs.com%2F&a=Dapper+Labs%2C+

), announce today a collaboration to create exclusive digital video highlight

NFTs (non-fungible tokens) for NFL fans. The deal aims to drive fan engagement

by letting fans collect digital video Moments of the best plays of the season

using Dapper Labs' cutting-edge blockchain technology.

"We are thrilled to partner with Dapper Labs in its launch of NFL digital video

collectibles," said Joe Ruggiero, Senior Vice President of Consumer Products at

the NFL. "We believe blockchain technology has great potential to enhance the

NFL fan experience in the future and we are excited to have Dapper Labs as one

of our first collaborators in exploring this emerging space."

The all-new digital collectibles will give NFL fans the unique opportunity to

collect and own NFTs featuring some of the greatest and the most talked about

in-game Moments from leading players week-to-week throughout the season,

including current-day superstars and legends of the game. Additionally, fans

will get the chance to collect some of the greatest plays from NFL history.

"From the Hail Murray to the Minneapolis Miracle, magic happens in NFL

stadiums. As a league that continually raises the bar, we are proud that the

NFL and NFLPA have chosen Dapper Labs to deliver for NFL fans worldwide the

Moments they've been waiting for. We can't wait to give the more than 300

million NFL fans the opportunity to own the game that matters to them and

engage with the sport in a whole new way," said Roham Gharegozlou, CEO of

Dapper Labs.

When the experience launches, NFL fans will find themselves immersed in a world

that celebrates their love for the game. Fans will be empowered to purchase and

open NFT packs featuring their favorite NFL heroes, show off their newfound

digital NFT collections, and trade Moments with other fans.  They will also

have the ability to buy, showcase, sell, or trade any of their Moments in a

dedicated marketplace on Flow.

"The irreplaceable nature of the NFT captures what is special about sports

fandom. Our players are immensely excited for the NFLPA -- in working with our

enterprising partners at Dapper Labs and OneTeam -- to make this significant

push into the digital collectibles market," said Steve Scebelo, President, NFL

Players Inc. the marketing and licensing arm of the NFLPA. "The unique

greatness of NFL players will continue to fuel memorable moments both in

history and in real-time during the season, which will only deepen the

connections they have with their passionate fans."

OneTeam Partners, the group licensing partner of the NFLPA leading their

digital media business, facilitated the new deal in collaboration with all

parties.

The exclusive NFT experience launches later this season and will take fandom to

the next level with access to amazing features, fan activations and community

engagement that place fans at the center of epic NFL game action. To learn

more, visit nfl.dapperlabs.com

About the NFL Players Association

The National Football League Players Association ("NFLPA") is the union for

professional football players in the National Football League. Established in

1956, the NFLPA has a long history of assuring proper recognition and

representation of players' interests. The NFLPA has shown that it will do

whatever is necessary to assure that the rights of players are

protected—including ceasing to be a union, if necessary, as it did in 1989. In

1993, the NFLPA again was officially recognized as the union representing the

players and negotiated a landmark Collective Bargaining Agreement ("CBA") with

the NFL. The current CBA will govern the sport through the 2030 NFL season.

About Dapper Labs

Dapper Labs, the company behind NBA Top Shot and the original developers behind

the Flow blockchain, uses blockchain technology to bring NFTs and new forms of

digital engagement to fans around the world. Since it was founded in 2018,

Dapper Labs has given consumer enthusiasts a real stake in the game by bringing

them closer to the brands they love, enabling engaged and exciting communities

for them to contribute to, and powering new pathways for them to become

creators themselves. Dapper Labs' current studio partners include the NBA,

NBPA, WNBA, WNBPA, Warner Music Group, Ubisoft, Genies and UFC. Notable

investors in Dapper Labs include Andreessen Horowitz, Coatue, Union Square

Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of

Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. For more

about Dapper Labs' products and mission, visit dapperlabs.com (

https://c212.net/c/link/?t=0&l=en&o=3306340-1&h=2409705870&u=http%3A%2F%2Fdapperlabs.com%2F&a=dapperlabs.com

).

About OneTeam Partners

Formed in November 2019, OneTeam Partners is a joint venture between the NFL

Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird

Capital Partners. OneTeam helps athletes maximize the value of their name,

image and likeness rights by transforming the way in which athletes interact

with businesses across four verticals: licensing, marketing, content and

investing. OneTeam represents a range of commercial business interests on

behalf of the NFLPA, MLBPA, Major League Soccer PA, U.S. Women's National Team

PA, WNBPA, and U.S. Rugby PA.

Media Contacts: National Football League (NFL) - Liana Bailey,

liana.bailey@nfl.com; Dapper Labs - Rachel Rogers, rachel.rogers@dapperlabs.com

SOURCE Dapper Labs, Inc.