PR92033

LONDON, Sept. 30, 2021 /PRNewswire=KYODO JBN/ --

Today, dentsu group launches dentsu gaming – an integrated solution which

brings together the extensive gaming heritage and expertise of dentsu japan

network with the global scale and specialist capabilities within dentsu

international.

Logo - https://mma.prnewswire.com/media/1638536/dentsu_gaming_Logo.jpg

The dentsu gaming solution will be accessible through its production, creative,

CXM and media agencies globally, including Carat, dentsu X, iProspect, Isobar,

dentsumcgarrybowen, Merkle and the Content Business Design Centre (CBDC) within

dentsu Inc. As a new global solution, dentsu gaming provides access to

specialist strategy, activation and original intellectual property (IP)

development for brands seeking to connect with and navigate the gaming

ecosystem.

Leading the global launch of dentsu gaming, Keiichi Yoshizaki, Executive

Officer, Dentsu Inc comments; "Our philosophy is that gaming is more than just

advertising – it is about creating, amplifying and adding momentum to culture

and the industry at large. With dentsu gaming we do this through our own

in-house gaming studios, innovative business ventures, investing in gaming

start-ups and through strategic partnerships at global scale and, this sets us

apart from all others."

Through its network of agencies and teams worldwide dentsu now provides bespoke

game and IP development, in-game advertising, commerce, consumer promotions,

native game integrations, Augmented Reality (AR), Virtual Reality (VR), talent

activation, esports and experiential as its core capabilities through dentsu

gaming.

Peter Huijboom, Global CEO, Media and Global Clients, dentsu international, and

one of the executive sponsors of dentsu gaming, adds: "Bringing together the

exceptional talent and deep gaming expertise from across the group, this new

global solution makes it easier for clients and partners to leverage the

potential of gaming for business growth through local market dentsu agency

brands they already know and trust."

With a heritage of more than 35+ years in the gaming and entertainment space,

dentsu has been working with pioneering brands and developers since the gaming

industry's infancy and continues to innovate and break new ground. Powered by

thousands of passionate people globally, dentsu gaming is led by its guiding

principle of authentic and respectful engagement within the gaming community.

Dentsu stands with the creators and players to make the future of gaming

representative, inclusive and accessible for all.

For more information visit www.dentsu.com/gaming.

NOTES TO EDITORS

    -- Full press release available here:

       https://www.dentsu.com/news-releases/dentsu-unveils-dentsu-gaming  

    -- For assets please click here: https://youtu.be/qHt3UA9MITo

    -- 3bn gamers worldwide (Newzoo, June 2021)

    -- Core service offering of dentsu gaming:

       -- Strategy: dentsu gaming augments existing teams, to act as

       strategic advisors to provide subject matter expertise and navigation

       through complex gaming and client ecosystems.

       -- Activation: dentsu gaming connects a range of professional

       services, spanning media, creative, and CXM (Customer Experience) in

       markets and across regions to provide clients a flexible, modular

       approach based on project needs

       -- IP Development: Through strategic investments, dentsu gaming

       provides the means to produce, develop and monetize intellectual

       property (IP) such as original games, content, and events

       -- Partnerships: dentsu gaming brokers client and partner access

       through advantages such as first looks, exclusive research, IP

       integration and DE&I initiatives

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324) (ISIN: JP3551520004), a pure holding

company established on 1 January 2020, the Dentsu Group encompasses two

operational networks: dentsu japan network, which oversees dentsu's agency

operations in Japan, and dentsu international, its international business

headquarters in London, which oversees dentsu's agency operations outside of

Japan.

With a strong presence in over 145 countries and regions across five continents

and with more than 64,000 dedicated professionals, the Dentsu Group provides a

comprehensive range of client-centric integrated communications, media and

digital services through its six leadership brands -- Carat, dentsu X,

iProspect, Isobar, dentsumcgarrybowen, and Merkle -- as well as through dentsu

japan network companies, including Dentsu Inc., the world's largest single

brand agency with a history of innovation. The Group is also active in the

production and marketing of sports and entertainment content on a global scale.

Dentsu Group Inc. website: https://www.group.dentsu.com/en/

SOURCE  Dentsu International