PR92079

BEIJING, Oct. 2, 2021 /PRNewswire=KYODO JBN/ --

Red Xifeng, a high-end liquor product of renowned Chinese liquor producer

Xifeng Group, was showcased at the NEXT Summit (Singapore 2021) held Wednesday

in Singapore as the chief official designated product.

With a history of 3,000 years, Xifeng liquor is a typical representative of

Chinese brands that are made in China and go global. It bears the Chinese

culture of "universal harmony".

The appearance of the Red Xifeng products at the Summit has shown China's

sincerity and responsibility to the world, as well as the style of China as a

big country and the profound heritage of an ancient civilization.

As a pioneer in the digital transformation of traditional industries, Xifeng

liquor will take the opportunities brought by the fifth Next Summit, the new

round of scientific, technological and industrial revolution, the Belt and Road

Initiative (BRI)( https://en.imsilkroad.com/ ) and the dual circulation

development pattern to integrate the world's high quality resources, promote

quality and technological innovation, and deepen international trade(

https://en.imsilkroad.com/trade/index.html ) cooperation, in a bid to improve

brand influence and display the charm of Made-in-China products and the Chinese

liquor culture, said Zhang Zheng, chairman of Xifeng Group.

Based in northwest China's Shaanxi Province, the cradle of cultures of Zhou,

Qin, Han and Tang dynasties and the core area of the BRI, Xifeng Group has both

economic and cultural influences in the Belt and Road(

https://en.imsilkroad.com/ ) construction.

In recent years, Xifeng Group has started the construction of cultural projects

like Xifeng liquor museum and Xifeng old street, and held the Chinese

Feng-flavor liquor cultural festival, integrating all media resources to create

a multi-form, multi-level and three-dimensional liquor culture under the BRI

and boost the spread of the Chinese culture.

The NEXT Summit has been held successfully in Auckland, Hangzhou and Dubai for

four consecutive sessions.

See the original link: https://en.imsilkroad.com/p/324133.html

Source: Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=402872

   Caption: Photo shows the Red Xifeng liquor at the NEXT Summit (Singapore 2021) held in

Singapore on September 29, 2021.