PR92126

LONDON, October 5, 2021 /PRNewswire=KYODO JBN/--

Just ahead of today's highly-anticipated group stage kickoff

[https://dazngroup.com/dazn-youtube-uwcl-launch-live/], adidas has been

announced as the exclusive global sponsor of UEFA Women's Champions League

coverage for sports streaming platform and global broadcaster DAZN as well as

partner YouTube. This marks the first global sponsorship of the landmark

multi-year broadcast partnership

[https://media.dazn.com/en/press-releases/2021/06/dazn-and-youtube-enter-groundb

reaking-partnership-to-bring-uefa-womens-champions-league-to-fans-around-the-wor

ld-live-and-for-free/] between UEFA, DAZN and YouTube and will exclusively span

all 61 live matches from Matchday 1 through to the finals in May.

With fans for the first time finally able to follow the entire season of the

UEFA Women's Champions League, all around the world, in one single place - on

DAZN [http://www.dazn.com/]and/or free globally on DAZN's new YouTube channel

[https://www.youtube.com/channel/UCxgii5f9u4YgXCeubCozbEA] – the competition is

on the brink of unprecedented growth. Building on this long overdue global

exposure, adidas will help it reach even more mainstream audiences.

The agreement with adidas makes the brand DAZN's largest global sponsor in

history. The deal includes sponsorship advertising in all 61 live matches, as

well as related highlights and clips. It also includes adidas integration

within DAZN's new "We All Rise" six-part city series, which will premiere at

halftime of all matches during each week of the group stages and shine a light

on the rich local history and rise of women's football. Over the course of the

season, this will evolve to include deeper collaboration and co-creation

between DAZN and adidas. Meanwhile, the advertising agreement between adidas

and YouTube includes pre-roll globally across all live matches and non-live

content across the DAZN UEFA Women's Champions League YouTube channel.

Nick Craggs, General Manager, adidas Football: "The UEFA Women's Champions

League is the pinnacle club competition and this new partnership will take it

to more fans than ever before. At adidas, we believe that through sport we have

the power to change lives. More visibility, more coverage and innovative

formats are another step in the rise of women's football and we're excited to

come together with DAZN and YouTube to drive the game forward."

James Rushton, Co-CEO of DAZN Group: "We are thrilled to officially announce

adidas as a global sponsor of DAZN and our UEFA Women's Champions League

coverage. This makes adidas our biggest global brand sponsor ever to date and

is a testament to the tremendous commercialization and unrivaled brand

partnership opportunities that exist around women's football, especially at

this most elite level. We look forward to working with adidas to further

elevate the competition by reaching new and more fans as well as continuing to

build upon the ever-growing economical ecosystem of the women's game."

Nancy Elder, Chief Communications Officer of DAZN Group: "When we announced

this landmark deal a few months ago, we simultaneously unveiled a short film

titled 'We ALL Rise With More Eyes' – which conveys DAZN's unwavering belief in

the ripple effect more visibility will have on taking the women's competition

to new heights. With adidas on board as this season's global sponsor, the

powerful and virtuous cycle of growth is well in motion and we look forward to

more eyes on the game leading to much, much more – more likes, more fans, more

sponsors, more players turned into household names, and more of the next

generation inspired to play and pursue their dreams."

Ben McOwen Wilson, Managing Director of YouTube [UK & Ireland]: "YouTube is

delighted to have adidas come on board as a global sponsor of the UEFA Women's

Champions League live coverage on DAZN's YouTube channel that will be free to

view for fans around the world starting today! This is a landmark deal,

representing one of the largest ever investments in women's football content,

and is a massive signal of the value and appeal of the women's game to fans."

Marianne Stroehmann, Senior Industry Director of Google: "This is a major

moment for women's football with a first-of-its-kind sponsorship that will

allow adidas to reach and engage global fans of the UEFA Women's Champions

League on YouTube. We know that there is a direct link between financial

investment and breaking the visibility gap for women's football. Thanks to

adidas, with the support of great partners like Mediacom, we have taken another

step towards full equality for the women's game."

About adidas in Football

adidas is the global leader in football. It is the official supplier of the

most important football tournaments in the world, such as the FIFA World Cup™,

the UEFA European Championship and the UEFA Champions League. adidas also

sponsors some of the world's top clubs including Real Madrid, Manchester

United, Arsenal, FC Bayern Munich and Juventus. adidas is also partner to some

of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed

Salah, Paulo Dybala, Vivianne Miedema, Lindsey Horan and Wendie Renard.

About DAZN Group

DAZN Group is one of the fastest growing sports media companies in the world.

Headquartered in the UK and with employees in over 25 countries, our businesses

touch every aspect of the way fans engage with sports; from production, through

to content distribution and commercialization. DAZN Group is home to DAZN, the

leading global sports streaming platform, DAZN News, the popular sports portal

and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is

leading the charge to give sports fans around the world access to sport

anytime, anywhere. DAZN guarantees affordable access on connected devices

including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs

and game consoles. DAZN is now live in more than 200 countries and territories.

Visit www.dazngroup.com for more information.

About YouTube

Launched in May 2005, YouTube's mission is to give everyone a voice and show

them the world. We believe that everyone deserves to have a voice, and that the

world is a better place when we listen, share and build community through our

stories. YouTube is a Google company.

Photo

-https://mma.prnewswire.com/media/1652931/DAZN_we_all_rise_with_more_eyes.jpg

Logo - https://mma.prnewswire.com/media/1097249/DAZN_Group_Logo.jpg

Source: DAZN