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ISTANBUL, Oct. 6, 2021 /PRNewswire=KYODO JBN/ --

Industry-leading appliance giant scooped coveted prize for  its impressive,

rapidly delivered cross-channel strategy

Arcelik A.S. (IST: ARCLK) ("Arcelik"), one of the world's leading household

appliance manufacturers, including global brands such as Beko and Grundig has

been acknowledged for its omnichannel transformation at the World Retail

Awards.

The prestigious awards ceremony, which is hosted annually, celebrates

excellence in retail. This year, the organisation sought to highlight the

outstanding response by retailers from around the world to the COVID-19 crisis.

The awards also showcased the work that companies have done to offer support to

their employees, customers, communities, industry peers and the global economy

throughout these unprecedented times.

A record number of applicants entered the World Retail Awards this year and

Arcelik is proud to have been recognized as the winner in Omnichannel

Transformation category. The Omnichannel Transformation category recognizes the

work undertaken by retailers to radically change their existing business models

which are based around a portfolio of stores and integrate them with their

online channels.

In the award announcement, Arcelik was commended for its holistic approach in

embracing such a high level of transformation. From C-Suite executives to its

employees all around the world, to the brand's global headquarters and its

multiple sales points – this level of digitalization, in such a short space of

time and across all touch points was acknowledged for being extremely

impressive.

Commenting on the World Retail Awards win, Arcelik CEO Hakan Bulgurlu said:

"Adapting to the 'new' normal over the last 18 months has presented a series of

unique and wide-ranging challenges. At Arcelik we came together to overcome

them, as we always do. I know that I speak on behalf of the entire company when

I say that we are thrilled to have been recognized for our efforts to transform

our business model and adapt to the increasing ecommerce demands from our

customers. To win this award, alongside such an impressive list of our industry

peers is a significant achievement for our business and it is extremely

humbling to know that we have set an exemplary standard for others to follow."

The World Retail Awards also cited Arcelik's speed and cooperation in process

optimization, its impressive business results, striking growth in the

e-commerce category and its ability to achieve such radical and successful

change despite the company's size, as further rationale for Arcelik picking up

the much-coveted Omnichannel Transformation prize.

Arcelik's success in e-commerce also drew the attention of Harvard Business

School, one of the world's most prestigious business schools, and was featured

as a case study at Harvard University in February 2021. Arcelik's

transformation journey is now part of the curriculum at a number of

universities around the world, including Harvard.

World Retail Awards

The World Retail Congress brings together the leaders of today's global retail

industry – from multi-national powerhouses to game-changing start-ups and

disruptors. They are united in their focus on understanding and serving today's

consumers and ensuring that their businesses change and innovate at the high

velocity needed to thrive in the twenty-first century. The Congress provides an

unrivalled high-level forum for senior retailers to learn, share insight, form

powerful connections and shape the future of global retail.

In enabling this, the Congress works closely with retail leaders and industry

advisors to build a programme that goes to the heart of key issues. This brings

together over 120 speakers including some of the brightest minds inside retail

and out, including those from economics, academia, politics and NGOs.

About Arcelik

With over 40,000 employees throughout the world, Arcelik's global operations

include sales and marketing offices in 48 countries, and 28 production

facilities in 9 countries and 12 brands (Arcelik, Beko, Grundig, Blomberg,

ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko).

As Europe's second largest white goods company by market share (based on

volumes), Arcelik's consolidated revenue reached US$4.3 Billion in 2020.

Arcelik's 30 R&D and Design Centers across the globe, are home to over 1,700

researchers and hold more than 3,000 international patent applications to date.

Arcelik is named the "Industry Leader" in the Durable Home Appliances category

for the 2nd year in a row in Dow Jones Sustainability Index 2020 and, in

accordance with PAS 2060 Carbon Neutrality Standard, became carbon-neutral in

global production plants in 2019 and 2020 fiscal years with its own carbon

credits. Arcelik's mission is 'Respecting the World, Respected Worldwide.'

www.arcelikglobal.com

Photo:

https://mma.prnewswire.com/media/1653922/WRA_Omnichannel_Transformation_Award.jpg

Photo: https://mma.prnewswire.com/media/1653920/Hakan_Bulgurlu.jpg

Logo: https://mma.prnewswire.com/media/1653921/Arcelik_Logo.jpg

Source: Arcelik