PR92239

NEW YORK, Oct. 12, 2021 /PRNewswire=KYODO JBN/ --

-Amazfit is a brand owned by Zepp Health that has shipped over 100 million

devices

Amazfit( https://www.amazfit.com/en/ ), a global leader of wearable and smart

technology, has unveiled a fresh brand identity that celebrates self-expression

and more boldly reflects its customers' values and lifestyles.

Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100

million devices since 2014. In a constantly-changing world where customers are

filled with endless opportunities and evolving moods, feelings and goals which

change over time in different environments, the Amazfit brand is providing

endless possibilities, demonstrating passion, spontaneity and optimism.

The new identity reflects this through a broad range of bold colours and a

playful evolution of the Amazfit logo.

"We have become a part of people's lifestyle - helping them showcase their

personality, energy and attitude. Therefore, we decided to refresh and upgrade

the Amazfit brand, to better express our vision and encourage people to live a

healthier life. For the first step in this journey, I am excited to show you

the new Amazfit logo. It represents a colorful world and shows the value of

being inclusive." says Amazfit CEO Huang Wang.

Amazfit's vision is to free more people to live their passions and express

their active spirit. Amazfit is doing this by creating dynamic and stylish

technology products that promote self-expression, a positive self-image,

celebrates life and enables customers to live life to the fullest. Amazfit's

extensive portfolio already includes a range of stylish and sporty smartwatches

and bands, fitness equipment and earbuds.

Now Amazfit is going further, inspiring everyone to up their game.

Amazfit has partnered with leading fashion trailblazers HELIOT EMIL(TM)and

Christian Cowan who have both embraced the desire to up their game and

integrated Amazfit into their shows at Paris Fashion Week and New York Fashion

Week respectively. While Christian has gone one step further to become the

Amazfit GTR 3 and GTS 3 series Experience Consultant.

The collaboration with the fashion designers comes as Amazfit launches its new

GTR 3 and GTS 3 Series - a suite of cutting-edge health and fitness features

packed into three sleek and stylish smartwatch models. All designed to enable

users to up their game without sacrificing personal style. The GTR 3 Pro, GTR 3

and GTS 3 have been created to help people navigate effortlessly in and out of

their digital lives and strike balance and success.

The Amazfit GTR 3 and GTS 3 series are fashionable and easy-to-use smartwatches

with comprehensive health and fitness monitoring and ultra-long battery life,

powered by the intuitive Zepp OS.

The Amazfit GTR 3 and GTS 3 series will be available in European countries

Germany( https://www.amazon.de/dp/B09FXRZNZL ),

France( https://www.amazon.fr/dp/B09FXRZNZL ),

Italy( https://www.amazon.it/dp/B09FXRZNZL ),

UK( https://www.amazon.co.uk/dp/B09FXRZNZL ) on 11 October (GMT+1) but will be

available in Spain( https://www.amazon.es/dp/B09FXRZNZL ) on 18 October; GTR 3

( https://us.amazfit.com/products/amazfit-gtr-3 ) and GTR 3 Pro(https://us.amazfit.com/products/amazfit-gtr-3-pro ) will be available in the

USA on 11 October, and GTS 3( https://us.amazfit.com/products/amazfit-gts-3 )

will be available in the USA on 20 October.

About Amazfit

Amazfit is a leading global smart wearable brand that offers a wide product

portfolio including smart watches and bands, TWS earbuds, and health & fitness

devices such as smart treadmills and smart body composition scales. Our brand

essence is Up Your Game, and we encourage users to live their passions and

express their active spirits freely.

Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100

million devices since 2014, with products available in over 90 countries and

regions. For more information, visit www.amazfit.com( http://www.amazfit.com/ )

For further information on pricing and product imagery, please contact: Nic

Corns, PR Director, Make Honey +44 7954 390 132 nic.corns@makehoney.com

Source: Amazfit

Image Attachments Links:

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   Caption: Christian Cowan - Amazfit GTR 3 and GTS 3 series Experience Consultant