PR92203

ISTANBUL, Oct. 12, 2021 /PRNewswire=KYODO JBN/ --

Razer Gold, the largest independent virtual credit for games and entertainment

in the world is now live with Vodafone Turkey, enabled by DOCOMO Digital, the

leading mobile commerce enabler. DOCOMO Digital had announced a strategic

partnership with Razer last year to make Razer Gold available via direct

carrier billing and digital wallets. Users may now purchase various game pins

and virtual game credits from Razer Gold with ease via Vodafone Turkey.

Available in over 42,000 games and entertainment titles, Razer Gold is the

primary way for games and entertainment to monetize in emerging markets such as

SEA, LATAM and MENA. Razer Gold can be utilized to buy games and in-game

content, while in return getting rewarded with Razer Silver and exclusive game

deals. As part of the newly announced partnership, Vodafone Turkey subscribers

will receive in-game credits from Razer at an exclusively discounted price.

"We are pleased to see our partnerships with both Razer and with Vodafone

Turkey grow, in line with our endeavor to bring sought-after brands like Razer

to our partner carriers," said Jonathan Bennett, Chief Commercial Officer at

DOCOMO Digital.

"Turkey is an important market for Razer in the middle-east region and being

able to reach Vodafone Turkey subscribers is a great step forward in our

journey. We will be launching several campaigns together with Vodafone Turkey

to give more people an easy and convenient possibility to gain and spend Razer

Gold," said Adisorn Phonnarut, Senior Director, Head of Razer Gold at Razer.

"We're always looking for ways to utilize our integrated ecosystem to add value

to consumers around the world. As gaming in the MENA region continues to grow,

gamers will not only need the right kind of hardware and software, but also

services like Razer Gold to truly experience competitive gaming. Now gamers in

Turkey can get more bang for their buck with Razer Gold being more accessible

through our partnership with Vodafone and get rewarded with Razer Silver and

more exclusive game deals."

Direct Carrier billing is an increasingly popular mode of payment for digital

services especially in emerging markets across the Middle East region, as it

allows faster and frictionless transactions while providing better transparency

and control over purchases for subscribers. According to Statista, mobile games

projected to reach US$356 million in 2021 is the largest segment within gaming

in Turkey[1]. Average revenue per user (ARPU) for gaming is US$24.76, one of

the highest in the region.

ABOUT RAZER

Razer[TM] is the world's leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos

in the global gaming and esports communities. With a fan base that spans every

continent, the company has designed and built the world's largest gamer-focused

ecosystem of hardware, software and services.

Razer's award-winning hardware includes high-performance gaming peripherals and

Blade gaming laptops.

Razer's software platform, with over 150 million users, includes Razer Synapse

(an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting

technology system supporting thousands of devices and hundreds of games/apps),

and Razer Cortex (a game optimizer and launcher).

Razer also offers payment services for gamers, youth, millennials and Gen Z.

Razer Gold is one of the world's largest game payment services, and Razer

Fintech provides fintech services in emerging markets.

Founded in 2005, Razer is headquartered in Irvine (California) with regional

headquarters in Hamburg, Shanghai and Singapore. Razer has 18 offices worldwide

and is recognized as the leading brand for gamers in the US, Europe and China.

Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

ABOUT VODAFONE TURKEY  

A part of the Vodafone Group, which operates as one of the world's foremost

mobile communication companies in terms of its revenues, Vodafone Turkey is

Turkey's second largest mobile communication company with 24.1 million

subscribers as of 30 September 2019. One of the largest foreign direct

investments ever made in Turkey, Vodafone Turkey's total investments have

neared TL 21 billion since 2006. In 2010, Vodafone Turkey acquired Borusan

Telekom, followed by one of Turkey's largest alternative telecom operators,

Koç.net in 2011. Offering mobile voice, fixed voice, mobile Internet, ADSL and

fiber services to individuals and enterprises in line with its vision of

leading Turkey's Digital Transformation, Vodafone Turkey operates with more

than 3,300 employees, over 1,200 retail stores, and a family of stakeholders

including 43,000 people.

For more information, visit www.vodafone.com.tr

ABOUT DOCOMO DIGITAL

DOCOMO Digital is the international payments business of NTT DOCOMO. We partner

with carriers, merchants, OTT services, app stores and payment providers in

both developed and emerging markets around the world. We solve the challenges

of customer acquisition and retention, regulation, and complexity for our

partners with alternative payment methods such as direct carrier billing and

digital wallets. With teams based in fifteen countries, we enable our partners

to grow their digital services revenues while enhancing the customer experience

for their users. Our robust managed services platform and coverage across

carriers and the most locally relevant payment methods enable faster

time-to-market, especially for streaming, gaming, eCommerce, and productivity

application providers.

For more information, visit www.docomodigital.com or find us on LinkedIn.

[1] https://www.statista.com/outlook/dmo/digital-media/video-games/turkey

Logo: https://mma.prnewswire.com/media/1529217/DOCOMO_Digital_Logo.jpg

Source: DOCOMO Digital