PR92263

NEW YORK, Oct. 12, 2021 /PRNewswire=KYODO JBN/ --

Leading global smart wearable brand, Amazfit(https://www.amazfit.com/en/),

announced today an exciting new partnership with fashion trailblazer Christian

Cowan who becomes the brand's official GTR 3 and GTS 3 Series Experience

Consultant.

The partnership begins today in tandem with the launch of Amazfit's three new

styles of smartwatches: GTR 3 PRO, GTR 3 and the GTS 3.

Where Fashion Meets Innovative Technology  

Amazfit is the brand that encourages users to live their passions with infinite

possibilities. As a fashion-conscious technology accessory company, Amazfit

also creates products that encourage customers to lead a healthy and active

lifestyle.

This unique partnership with Christian Cowan inspires Amazfit customers to

combine fashion and modern technology creating a statement of personal style

that can be enjoyed all year round. The GTR 3 PRO, GTR 3 and GTS 3 are built to

help people take their first steps into smart fitness while looking

super-stylish and align with Christian Cowan's vibrant fashion sense.

"It's been an incredible opportunity for me being appointed Experience

Consultant with Amazfit. The timing was so perfect this season coming out of

the real first fashion week since the pandemic happened. I really had to up my

game and the Amazfit GTR 3 Pro has been an integral part in the balancing act

of my professional and personal life," comments Christian Cowan.

The Amazfit GTR 3 and GTS 3 series are perfect for matching with formal,

leisure, and sports outfits and activities. Easy-to-use, the smartwatches

feature comprehensive health and fitness monitoring and ultra-long battery

life, powered by the intuitive Zepp OS.

The new OS is tailored to optimize the performance of Amazfit smart wearable

devices - instead of transferring a power-draining smartphone OS to users'

wrists. Built around the concept of being light, smooth and practical, this OS

enables easier interaction and helps users eliminate tedious operations with

lower power consumption compared to the previous smartwatch operating systems.

The user can also test four health metrics in just one tap thanks to the

built-in 6PD (photodiodes) BioTracker™ PPG 3.0, which measures four health

metrics (heart rate, blood-oxygen, stress level and breathing rate) in as

little as 45 seconds.

About Amazfit

Amazfit is a leading global smart wearable brand that offers a wide product

portfolio including smart watches and bands, TWS earbuds, and health & fitness

devices such as smart treadmills and smart body composition scales. Our brand

essence is Up Your Game, and we encourage users to live their passions and

express their active spirits freely.

Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100

million devices since 2014, with products available in over 90 countries and

regions. For more information, visit www.amazfit.com

About Christian Cowan

Christian Cowan represents New York nightlife re-defined for the modern woman.

After studying at Central Saint Martins in London, Christian moved to New York

and established a celebrity fan base that spans multiple industries.

Having outfitted some of the world's biggest stars, Christian has partnered

with global consumer brands to bring his signature head turning style to

fashion fans around the world.

Source: Amazfit

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