First-Ever Vietnamese Automaker VinFast Selects LA Auto Show(R) to Enter the North American Market
PR92333
LOS ANGELES, Oct. 15, 2021 /PRNewswire=KYODO JBN/ --
-- Vietnam's First Global Automobile Manufacturer to Debut All-New
Zero-Emission Vehicles at 2021 AutoMobility LA(R)
The Los Angeles Auto Show(R) (LA Auto Show(R)), the leading auto and lifestyle
in-person event, announced today that VinFast -- Vietnam's first global
automaker -- will launch its brand and products at AutoMobility LA(R).
Following LA Auto Show's annual industry and media gathering, the public will
have an opportunity to discover and experience Vietnam's best-selling vehicles
up close for the very first time in North America.
Logo -
https://mma.prnewswire.com/media/1248285/LA_Auto_Show_and_AutoMobility_LA_Lock_Up_Logo.jpg
Held in the top car-buying and zero-emission vehicle market in the United
States (according to JD Power 2021), LA Auto Show remains an unparalleled
destination for new automakers to launch their brands and products in North
America. AutoMobility LA and LA Auto Show continue to provide startup and
legacy automakers convenient and effective channels for reaching target
audiences including investors, influencers, media, policymakers, and shoppers.
Every new brand entering the North American market has leveraged auto shows;
VinFast is the latest in a history of what have become well-known brands to
leverage LA Auto Show's platform to introduce products to the American public.
"Los Angeles and the LA Auto Show have always been at the epicenter of
automotive and transportation innovation," said Lisa Kaz, CEO and owner of the
LA Auto Show. "That's why startups like Karma, Rivian, and now VinFast, have
chosen our global platform to launch their brands and engage audiences
creatively, effectively, and experientially. We continue to offer new and
legacy companies the ideal channels for them to unveil, showcase, and demo
their latest innovations."
In addition to VinFast, several new automakers will debut at this November's LA
Auto Show, including Southern California-based Fisker Inc., Mullen, and
SONDORS. Always ahead of the curve, this year's AutoMobility LA and LA Auto
Show are set to spotlight electrification -- the greatest trend to transform
the global automotive industry in more than a century. Recognizing local
consumers' growing interest in electric vehicles, the 2021 LA Auto Show will
feature test drives around the venue as well as an all-new indoor EV Test Track
-- powered by Electrify America.
Ms. Le Thi Thu Thuy, Vice Chairwoman of Vingroup, shared: "Global demand for
quality EVs drives our endless efforts to create high-quality products for
everyone. We have made vigorous investments and conducted extensive market
research to create premium EVs that will satisfy the desires of global
customers. The LA Auto Show's early support of the EV market and unique ability
to inform influencers and consumers about electrification makes it the right
venue to introduce our brand to North American market."
Sprawled across one million square feet of indoor and outdoor space, the 2021
LA Auto Show will showcase a diverse mix of cars, SUVs, and trucks -- including
electric, gas, hybrid, and hydrogen models for enthusiasts, influencers, and
shoppers to discover, experience, and test drive in person.
The 2021 LA Auto Show opens its doors to the public Nov. 19-28 at the Los
Angeles Convention Center. Tickets are now on sale and available for purchase
(https://c212.net/c/link/?t=0&l=en&o=3323951-1&h=2354749551&u=http%3A%2F%2Flaautoshow.com%2Ftickets&a=now+on+sale+and+available+for+purchase) at www.laautoshow.com/tickets. Before doors open to the public, the LA Auto
Show will host its media and industry days, AutoMobility LA, also taking place
at the Los Angeles Convention Center, from Nov. 17-18.
For additional information on AutoMobility LA and the LA Auto Show, including
media and industry credentials please visit: www.AutoMobilityLA.com and
www.LAAutoShow.com.
AutoMobility LA and the LA Auto Show will be operated in full accordance with
all safety protocols required by the Los Angeles County Department of Public
Health.
About the Los Angeles Auto Show (LA Auto Show(R))
Founded in 1907, the Los Angeles Auto Show (LA Auto Show(R)) is the first major
North American auto show of the season annually and is widely recognized as one
of the most influential shows globally. Reflective of its location, the show
celebrates the love affair Angelenos have with their cars and offers a global
platform to industry technology and innovation, synonymous with California. The
show runs for 10 full days over the Thanksgiving period and is a must-attend
destination for many industry influencers, car enthusiasts and families wanting
to enjoy a day out over the holiday season. Held annually at the Los Angeles
Convention Center, the LA Auto Show contributes several hundred million dollars
to the local economy, stimulates the local job market and is the number one
revenue generator for the LA Convention Center. In 2021, the media and industry
days, AutoMobility LA, will take place on November 17-18 and will include a
range of groundbreaking industry announcements and reveals. Doors will open to
the public November 19-28. LA Auto Show is endorsed by the Greater LA New Car
Dealer Association and is owned and operated by ANSA Productions. To receive
the latest show news and information, follow the LA Auto Show on Twitter
and sign up for alerts at http://www.laautoshow.com/.
Companies interested in participating in the upcoming LA Auto Show media and
industry days or the consumer show, please contact Terri Toennies, President of
the LA Auto Show at terri@laautoshow.com.
SOURCE Los Angeles Auto Show
CONTACT: For press inquiries, email Kat Kirsch at media@laautoshow.com.
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