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TAIPEI, Oct. 19, 2021 /PRNewswire=KYODO JBN/ --

iKala(https://ikala.tv/), Asia's leading Human-Centered AI company

headquartered in Taiwan, announced plans to expand its footprint in Japan at

today's Taiwan NEXT BIG Award Ceremony while receiving the honour from

President Tsai Ing-Wen. With its data-driven AI influencer marketing service

KOL Radar(https://www.kolradar.com/jp), iKala aims to enable Japanese brands

and D2C companies to accelerate their cross-border marketing efforts in the

Taiwan market.

The ability to innovate through digital technologies and reinvent social

marketing strategies with influencers reached a new level of urgency in Japan

and Taiwan after COVID-19. According to Influencer MarketingHub, the influencer

marketing industry is set to grow to approximately $13.8 Billion in 2021, and

75% of companies with a standalone budget for content marketing will dedicate a

portion to influencer marketing this year.

"Japan has long been one of Taiwan's most important trade and investment

partners. With high cultural familiarity and social media penetration, hiring

influencers is a great way to help Japanese brands take off their marketing

efforts and build trust with Taiwanese consumers," said Sega Cheng, Co-Founder

& CEO, iKala. "Our vision is to organize the world's influencer information

with AI and use a data-driven approach to help businesses make an impact with

effective influencer marketing. We're thrilled to open our Tokyo office and

dedicate ourselves to helping more Japanese brands succeed in Taiwan."

According to Nielsen, almost 75% of Taiwanese consumers' buying decisions will

be influenced by KOLs. iKala KOL Radar's data shows that the top five popular

social content types in Taiwan are Food, Travel, Makeup, Gaming and Outfit &

Fashion. Consumers want to see these services and products every day when

browsing through their social media accounts. It offers an excellent

opportunity for brands to start the conversation and build trust with

influencer marketing.

With the rise of micro and nano influencers in these two years, influencer

marketing has evolved and became more complex in finding the right KOLs,

developing effective content and evaluating the results. iKala's KOL Radar is

Taiwan's first AI KOL data marketing platform that integrated real-time data

analysis, a recommendation engine, and a full-scale service team to smoothly

help brands land in Taiwan. KOL Radar now has over 55,000 Taiwanese influencer

data.

iKala has established an office in Tokyo with the launch of iKala KOL Radar in

Japan. The company is committed to reinventing how Japanese brands and

companies use KOLs and boost their cross-border marketing efforts and sales

performance with effective influencer marketing programs for awareness building

and sales conversion. iKala will roll out more consumer analytic and MarTech

solutions to Japan in the near future.

Media Contact:

Patricia Lu

+886963260185

SOURCE:  iKala

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=404452

   Caption: iKala Co-Founder & CEO Sega Cheng Received An Honour from President Tsai

Ing-Wen at The Taiwan NEXT BIG Award Ceremony Today