Moet Hennessy Breaks New Ground For Innovation: The Robert-Jean De Vogue Research
PR92443
EPERNAY, France, October 19, 2021 /PRNewswire=KYODO JBN/--
Moet Hennessy, world leader of high-quality wine and spirits, inaugurates its
new Robert-Jean de Vogue Research Center dedicated to advancing knowledge and
evolving practices. Today, climate change and biodiversity loss for more
environmentally friendly products have highlighted the limits of the current
viticultural model and reinforced the need to evolve. With this new Center,
representing an investment of 20 million euros, the Group's research and
development ecosystem is now equipped with a powerful new lever to understand
and anticipate the major challenges of the decades ahead. Moet Hennessy has
chosen Champagne which reflects our commitment to our terroir and to the entire
Champagne category.
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"Closely aligned with the Living Soils, Living Together program we launched
last year, our new state-of-the-art research infrastructure will support all
Moet Hennessy Houses as they continue to transform their businesses through
sustainability," said Philippe Schaus, CEO of Moet Hennessy. "Named in honor of
Robert-Jean de Vogue, one of the Group's historic leaders who worked tirelessly
for the common good in Champagne and beyond, the Research Center will be a hub
for sharing knowledge both between the Houses and with public sector
researchers and will also embrace collaboration with other external structures."
ACCELERATING A HERITAGE OF INNOVATION
Innovation has always been at the heart of Moet Hennessy, with many of its R&D
innovations continuing to shape the vision for sustainable and resilient
viticulture. Moet Hennessy has been advancing this approach for more than 20
years, and in 2020 made official its commitment to sustainable viticulture with
"Living Soils" which aims to unite its communities across the world and develop
a global social responsibility program. The new Center, with its focus on
addressing environmental and industry challenges, will allow Moet Hennessy to
continue making important contributions to sustainable winemaking practices.
AREAS OF RESEARCH
The Center will cover four major research areas:
- Innovating to understand: microbiology and biotechnology. Observing and
analyzing micro-organisms to better understand their impact on vineyards.
- Innovating to protect the climate: plant physiology. Conducting experiments
on vines and grapes to meet the challenges of global warming.
- Innovating to improve production: process engineering. Analyzing every step
in winemaking to optimize processes and promote recyclability.
- Innovating for the experience: sensory analysis and formulation. Analyzing
the sensory profile of our products at different stages of production, to
continue our Houses' quests for excellence.
THE FACILITY
Designed by architect Giovanni Pace, the 4,000 m2 Robert Jean de Vogue Research
Center represents a commitment to eco-responsibility, shared ideas and
collective work. The Research Center is located in the immediate vicinity of
Moet Hennessy's ultra-modern Mont Aigu production site.
The building was created with a clear understanding of its connections to the
outside world. Integrated into the surrounding landscape, it is embedded in a
gently sloping earthen embankment guaranteeing natural insulation. All
materials used meet the strictest standards in thermal performance and energy
consumption.
THE VISIONARY : ROBERT JEAN DE VOGUE
The new Research Center bears the name Robert-Jean de Vogue in honor of this
avant-garde thinker in Moet Hennessy history. As President of Moet & Chandon,
de Vogue innovated for the common good of the Group, as well as for different
wine regions. Notably, in the 1930s, Robert-Jean de Vogue determined a "contrat
collectif" (collective agreement) with employees, a precursor to the social
status of employees in France today. And in 1941 he helped create the CIVC
Comite Interprofessionnel du Vin de Champagne, a model which has since been
replicated by other French wine regions.
About Moet Hennessy
Moet Hennessy, the wines and spirits division of LVMH, regroups twenty-five
Maisons, recognized internationally for the richness of their terroirs, the
quality of their products and the craftsmanship with which they are created.
For many years, Moet Hennessy has been committed to its environmental and
social program, Living Soils Living Together. The LVMH Group also holds
renowned wine estates through "LVMH Vins d'Exceptions"
Contact presse internationale :
Jean-Christophe LAIZEAU
jc.laizeau@moethennessy.com
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SOURCE: Moet Hennessy
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