Zaozhuang in Shandong promotes all-for-one tourism through rural tourism demonstration
PR92522
ZAOZHUANG, China, Oct. 22, 2021 /Xinhua=KYODO JBN/--
At a recent news conference held by the Information Office of Zaozhuang
Municipal People's Government, it was disclosed that 5.823 million tourists
visited Zaozhuang in the first half of this year, generating RMB 4.4 billion in
tourism revenue. Over recent years, Zaozhuang has spear-headed all-for-one
tourism by enthusiastically promoting rural tourism, and has thrown its support
behind a new business model integrating culture and tourism. These strategies
have achieved remarkable results.
Lizhuang, also in Fengmao, is a resettlement village for people from reservoir
areas. In the past, the villagers here have lived off farming and fishing. With
the revitalization of rural areas, a professional tourism cooperative has been
established in Lizhuang, and a folk courtyard cluster area demonstrating local
culture has begun to take shape: The stone mill enables visitors to sample and
buy various tofu dishes; at the oil mill visitors can experience the process of
squeezing plump peanuts into pure peanut oil; the hot pepper yard processes hot
red peppers into various pickles, which have become top-selling tourist
products; the stir-fried Lizhuang spicy chicken leaves a lasting aftertaste;
the calabash yard invites visitors to drink tea, listen to drum music and watch
plays performed by villagers. A series of themed settings have really livened
up every yard, and today, Lizhuang has become a well-known model village for
rural tourism.
Yicheng District in Zaozhuang is the famous Hometown of Chinese Pomegranates
with the largest collection of pomegranate germplasm resources in China. The
Guanshi Pomegranate Garden here is widely reputed. In recent years, Yicheng
District has focused intently on the development of the pomegranate bonsai
industry and other pomegranate products, pomegranate culture and local
traditional advantages. There are now more than 200 pomegranate bonsai
enterprises in the district, employing more than 4,000 people. The annual sales
volume of pomegranate bonsais is around 500,000 units, with a turnover of RMB
500 to 800 million. Yicheng District has also seen the development of more than
20 pomegranate by-product business opportunities, namely juice, wine, tea, oral
solutions, cosmetics, and so on. There is continuing focus on the development
of pomegranate tourist attractions, and it is proving to be a great success.
Source: The Information Office of Zaozhuang Municipal People's Government
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=404912
Caption: The Jiuquhuahai scenic spot beside Yanma Lake in Fengmao, Shanting District,
Zaozhuang has become a popular tourism destination.
Link: http://asianetnews.net/view-attachment?attach-id=404917
Caption: The Intangible Cultural Heritage Training Center in Lizhuang is a popular
attraction, and it provides a platform for villagers' handicrafts to be
displayed, and a place where they can demonstrate their artisan skills.
Link: http://asianetnews.net/view-attachment?attach-id=404918
Caption: Yicheng District is vigorously developing the pomegranate industry and
promoting integrative development to contribute to rural revitalization.
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