Aiming to Meet Customers' Needs, GWM Wins Several Championships in 2021 China Automobile Customer Satisfaction Index Assessment
PR92532
BAODING, China, Oct. 22, 2021 /PRNewswire=KYODO JBN/ --
On October 12, GWM's models won first place in three awards respectively in the
2021 CACSI assessment.
Regarding products usage satisfaction, HAVAL H6 won first place in CACSI's
Compact SUV segment between RMB 100,000 and 150,000. HAVAL DAGOU and WEY Mocha
(for Chinese Market) won the first prizes of the "Market Spotlight SUV 2021".
Additionally, in terms of product service satisfaction, WEY and HAVAL won the
championships in the evaluation of sales service including pre-sales, mid-sales
and after-sales.
The CACSI assessment was held for 20 years. It is accredited by the CHINA
ASSOCIATION FOR QUALITY, an authoritative testing and evaluation agency in
China, using a globally united advanced data processing model to evaluate
products. The testing and evaluation results not only provide a positive
reference for customers' vehicle purchases but also help automobile enterprises
to improve products quality.
At the Overseas Distributors Online Conference in August this year, Kong
Lingbin, GWM's Director of After-Sales Service, said "Only knowing the needs of
customers can help us create products and services with souls."
For satisfying different global users' demands, GWM is dedicated to the upgrade
of its products and improvement of service quality in many markets worldwide.
In Russia, it launched the high-end pickup GWM POER in June this year and
received praises from a vast number of local users.
"I was very satisfied with the quality and driving experience of GWM POER. The
perfect combination of a 2.0L diesel engine and a ZF 8AT automatic transmission
fit for acceleration in all conditions. When driving on the paved road, GWM
POER is as comfortable as an SUV," said a user after one test drive.
In the Thailand market, in order to know more about consumers' needs and to
improve customer satisfaction with services quality, GWM has worked with NIDA
Poll, an authoritative polling agency, and launched "Listening to the Voice of
Thai Customers". This event attracted thousands of local customers to interact
with field staff. After that, GWM upgraded its channel layout to address the
problem of difficulty in obtaining models' information raised by customers.
Currently, GWM has set up many new experience shops in retail malls and urban
sales showrooms and established a User Experience Centre in Bangkok.
Additionally, to make it easier for customers to know more about our products,
GWM has also set up mobile showrooms in shopping malls in South Africa and
provided the "Virtual Test Drive" service online in Australia.
Liu Xiangshang, Vice President of GWM, said "Only by seizing the needs of our
customers and providing excellent service experiences, it can let us win in the
global market."
SOURCE GWM
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Caption: A Prize-Winning Model of GWM in 2021 CACSI Assessment
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