PR92362

SHANGHAI, Oct. 19, 2021 /PRNewswire=KYODO JBN/ --

Alpecin, the German anti-hair loss haircare brand under Dr. Wolff Group with

over a 100 years history, has just announced their joint endorsements with the

three Chinese Olympic champions: Lv Xiaojun, Zou Shiming and Zou Kai with the

campaign called "China Power, German Engineering for your Hair".

Alpecin has always formed great partnerships with major sports. From the

sponsorship of European FENIX cycling team competing in the Tour de France, to

the collaboration with United States Professional Basketball League (NBA), the

Chinese Football Association Super League and other super level live sport

events broadcasted in the Chinese mainland market and all around the world,

sport is part of Alpecin's brand DNA.

The German haircare brand respects and advocates the Olympic spirit through a

deep collaboration with Chinese Olympic champions. With its latest campaign,

Alpecin explores the concept of "China Power and German Engineering for your

Hair". In this regard, Olympic weightlifting champion "God Jun" - Lv Xiaojun,

Olympic boxing champion "WBO Gold Belt Holder" - Zou  Shiming, Olympic

gymnastics champion "Five Gold Medal Champion" - Zou Kai are the top athletes

who represent China in the Olympic Games. Their exceptional performance

perfectly aligns with "champion quality" of the performance shampoo Alpecin.

In order to celebrate the great success of the three Chinese Olympic champions

and to show respect, Alpecin introduces a special "Champion Limited Edition" -

C1 Caffeine Shampoo – Gold Edition. Combining the best of both worlds, "China

Power" and "German Engineering for your hair", Alpecin is proud to present this

special edition to its Chinese customers.

SOURCE: Dr. Wolff Group

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