PR92591

BEIJING, Oct. 26, 2021 /PRNewswire=KYODO JBN/ --

China Media Group (CMG) launched the CCTV Olympic Channel and its digital

platforms at 16:00 on Monday, marking the world's first 24-hour 4K

ultra-high-definition satellite television sports channel.

The Olympic Channel is the result of strategic cooperation between CMG and the

International Olympic Committee (IOC). It is the only broadcasting platform on

the Chinese mainland authorized by the IOC to use the word "Olympic" and the

Olympic rings.

Its digital platforms include PC terminals, applications, and China's popular

multi-functional social media giants WeChat and Weibo.

Shen Haixiong, president of CMG, says the channel will provide coverage for

both Winter Olympic and Paralympic Games, aiming to promote the Olympic

movement in China and carry forward the spirit of the Olympics and

sportsmanship of the Chinese athletes.

It is expected that, across screens, the platforms will bring millions of fans

closer to moments of triumph and joy at the world's largest sports bonanza

together.

Link: https://youtu.be/VrNQhpw_4Sk

SOURCE: CCTV+