UPL Ltd announced as Regional Supporter for FIFA World Cup Qatar 2022(TM)
PR92608
MUMBAI, India, Oct. 27, 2021 /PRNewswire=KYODO JBN/ --
FIFA is pleased to announce UPL Ltd (https://www.upl-ltd.com/ ), a world leader
in sustainable agriculture, as a Regional Supporter in the South American
market for the FIFA World Cup Qatar 2022(TM).
UPL Ltd is a global provider of sustainable agriculture products and solutions
and is one of the top five agriculture solutions companies worldwide. Its
mission is to "reimagine sustainability" and as part of its activities leading
up to the FIFA World Cup Qatar 2022, it will invest in sustainable farming
practices and develop carbon reduction projects in South America.
Its portfolio consists of biologicals and traditional crop protection
solutions, with more than 13,600 registrations. It is present in more than 130
countries and reaches more than 90% of the world's food basket. Through this
network, UPL Ltd aims to spearhead community outreach programmes and enhance
awareness of improved farming practices, such as carbon capture technology, via
marketing campaigns and media placements in the South American region, as a
Regional Supporter for the FIFA World Cup Qatar 2022.
Today's announcement builds upon UPL Ltd's memorandum of understanding with the
FIFA Foundation, signed in August 2020, to work together to use football as a
platform to raise awareness about several key social and environmental issues,
including the positive impact that sustainable development, environmental
protection, educating young people and leading a healthy and active lifestyle
can make within society.
Speaking about the announcement of UPL Ltd as a Regional Supporter in the South
American market for the FIFA World Cup Qatar 2022, FIFA Secretary General Fatma
Samoura said: "We are happy to welcome UPL Ltd on board as a Regional Supporter
in the important South American market for the upcoming FIFA World Cup in
Qatar. UPL Ltd is a leading global brand in its sector and, like FIFA, believes
in the importance of sustainability, development and education. Today's news
builds on the MoU signed by the FIFA Foundation and UPL Ltd in 2020. We look
forward to working closely with UPL Ltd to use football as a means to improve
awareness of sustainable farming practices and emerging technologies that are
beneficial to all."
Commenting on the collaboration, UPL Global CEO Jai Shroff said: "We could not
be more excited that UPL is teaming up with FIFA. Football is a universal
language – and loved by countries across the world – and if we can use it to
power people's understanding of food systems, how they work, and why the world
needs them to be sustainable, then it's a win-win for people and the planet.
This relationship is a dream team for the goal of reimagining sustainability
and transforming sustainable food systems."
The FIFA World Cup Qatar 2022 will take place from 21 November until 18
December in eight stadiums across Qatar.
For the latest tournament news, visit FIFA.com/WorldCup
(https://www.fifa.com/tournaments/mens/worldcup/qatar2022 ).
Jessica rebello
Rebellojs@upl-ltd.com
SOURCE FIFA and UPL Ltd
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