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SEOUL, South Korea, Oct. 29, 2021 /PRNewswire=KYODO JBN/ --

*Going Global: Tips from Launchpad Overseas Partners

Six international accelerators from the United States, Japan, Singapore,

France, the Middle East, and Finland have been participating in Launchpad, a

global accelerating program operated by the Korea Creative Content

Agency(https://www.kocca.kr/en/main.do), since June. Launchpad was first

started in 2017 as a project to support Korean content startups' overseas

expansion step by step. Due to the outbreak of COVID-19, it has switched to an

online program since last year and has focused on 1:1 consulting and business

matching through its own platform. This year, in particular, the startups that

were evaluated and selected directly by local accelerators will get funds and

close mentoring for localization.

Accelerators will help the startups enter each regional market: Mind The Bridge

for U.S. and Europe, Creative Valley for France, Maria01 for Finland, Shorooq

Partners for the Middle East, Awesome Ventures for Singapore, and 01Booster for

Japan.

"The strength of Korean startups is their technical prowess."

Choi Seong-an, head of Mind The Bridge, and Yann Gozlan, CEO of Creative

Valley, who has a lot of experience in supporting Korean startups' overseas

expansion, remarked that Korean content startups are now technologically

competitive in the global market, citing their qualitative growth as well.

Compared to the past, technology-based companies such as AI and machine

learning have increased.

"The metaverse market is currently growing in Japan," said Takeru Kawashima,

the director of 01Booster. "Korea has a history of MMORPG games, an early

version of the metaverse, and thus has technical expertise in this field. It

will be able to attract the attention of Japanese companies."

Ville Simola, CEO of Maria 01, also explained, "Gaming and entertainment

industry is very promising in Finland." He said, "When considering the

environmental factors, Korean content companies will be able to settle down

well with their technological strengths."

These accelerators emphasized the importance of product/market fit and language

skills in overseas expansion. They didn't forget to mention that it is

necessary to understand cultural differences.

Meanwhile, the final teams for the Launchpad program are in the process of

business matching through regional accelerating and customized support for each

company. After the demo day in mid-November, they will focus on securing

commercialization funds for localization and overseas expansion in early

December.

SOURCE: Korea Creative Content Agency

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=405251

   Caption: LAUNCHPAD is a global program designed to help Korean content startups'

overseas expansion in 6 countries, including US, Japan, Singapore, France,

Finland and UAE