Yili Becomes the Largest Shareholder of Ausnutria, Accelerating its Development of Goat Milk Formula and Nutrition Products

Yili Group

PR92672

 

BEIJING, Oct. 28, 2021 /PRNewswire=KYODO JBN/ --

 

On October 27, Inner Mongolia Yili Industrial Group Co., Ltd. ("Yili Group" or

"Yili"), the largest dairy producer in Asia, announced that it took a stake in

goat milk formula giant Ausnutria Dairy Co. Ltd. ("Ausnutria Dairy" or

"Ausnutria") and became its largest shareholder. This marked the largest M&A

deal for China's dairy industry in recent years.

 

According to the announcement by Yili Group, the company will team up with

Ausnutria Dairy through its wholly-owned subsidiary Hong Kong Jingang Trade

Holding Co., Ltd. ("Jingang"), as a move to further its steps into infant

formula and nutrition products.

 

Jingang will acquire a total of 531million shares held by previous shareholders

at a price of HK$10.06 per share, which represents approximately 30.89% of the

total number of issued shares of Ausnutria. In addition, Ausnutria will issue

90million new shares to Jingang at a price of HK$10.06 per share. If the above

two transactions are successfully completed, Jingang will hold a total of

621million shares of Ausnutria, accounting for 34.33% of the company's issued

shares in total, thereby making Yili the largest single shareholder of the

company.

 

Dairy giant joins hands with leader of goat milk formula, forging a strong new

alliance

 

Pan Gang, Chairman of Yili Group, said that as the two enterprises have much in

common, Yili recognizes the values, strategic layout, and the core team of

Ausnutria. In the years to come, Yili will bring into full play its strengths

in terms of company size, brand building, channels and industrial chain to

enable Ausnutria's sound development over the long term.

 

Yan Weibin, Chairman of Ausnutria, said a strategic investor like Yili won't

only create synergy in the industrial chain but also empower Ausnutria in terms

of management and strategic planning.

 

Partnership will strengthen Yili's leadership in milk formula and facilitate

the company's entry into the nutrition products market.

 

Infant formula featuring high growth rate and high value is a category that

Yili will focus on and tap into its full potential in the future. In

August2021, Yili's Jinlingguan Series took the lead among all brands of its

kind in terms of the growth rate of all channels in the Chinese market. Yili is

also capturing a growing share of the goat milk infant formula market. The

newly launched Jinlingguan UITSTEKEND GEITENMELK stood out with its premium

quality and saw a surge in sales as high as 200%.

 

As one of the market leaders in infant formula, Ausnutria has seized the market

opportunity offered by goat milk. Kabrita, a goat milk formula brand launched

by Ausnutria, has become a flagship product in China's infant formula market.

Ausnutria has clinched the first position in total sales of goat milk formula

across the globe.

 

When the transaction between the two parties is completed, Ausnutria's

long-term development will be significantly boosted, which will in turn speed

up Yili's endeavor to fulfill its strategic layout in milk formula. Setting

infant formula as the starting point, the 2companies will complement each other

in terms of material purchasing, marketing models, locational advantages, and

R&D.

 

Ausnutria has also established a comprehensive layout in nutrition products

such as dietary supplements, probiotics, and food for special medical purposes,

and it is developing into a high-end nutrition product and health service

provider covering all ages and the full life cycle. At this point, the

integration of optimal resources from both sides will also facilitate Yili's

entry into the market of nutrition products.

 

Source: Yili Group

 

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