PR92701

BEIJING, Oct. 29, 2021 /PRNewswire=KYODO JBN/ --

Hongqi, an iconic sedan brand under China's leading automaker FAW Group, has

made a sparkling appearance at annual Financial Street Forum 2021 held in

Beijing as official vehicle of the event.

Starting from 2018, Hongqi has continuously strengthened its positive and

youthful brand image and established the brand concept of Chinese-style of new

noble and refined, conveying the product's pursuit of quality and aesthetics.

In 2021, through innovative brand activities, Hongqi, in conjunction with top

IPs such as the Palace Museum, has delivered the unique charm of Hongqi brand

products to the public.

It is worth mentioning that the Palace Museum and Hongqi recently established a

joint innovation laboratory. The two parties merged traditional techniques with

modern innovation, and launched the H9 plus Taihe edition. The move opened a

new chapter in the cross-industry cooperation between culture and automobile.

The fast-growing Chinese market and the auto industry have brought

opportunities for Chinese auto brands. In the context of consumption upgrades

and intelligence transformation,Hongqi has embraced the wave of new energy and

intelligent connectivity, taking E-HS9 model as the  brand's first C-plus class

full-size smart pure electric SUV, which gained widespread attention and praise

in domestic and overseas high-end new energy vehicle markets.

In terms of sports innovation marketing, in August this year, Hongqi announced

that it would present Hongqi H9 products or the right to use it to every

athlete in the Chinese Olympic delegation who won a medal in the Tokyo 2021

Olympics. In September, General Administration of Sport of China signed a

contract with Hongqi to formally deliver the domestically-made snowmobile

equipment developed by FAW Hongqi  to the Winter Sports Center.

Hongqi, literally meaning red flag, was established in 1958 and has been used

for parades at national celebrations and features symbolic importance in

China's auto industry.

Original Link: https://en.imsilkroad.com/p/324481.html

SOURCE  Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=405832

   Caption: Photo shows Hongqi car at Financial Street Forum 2021 annual meeting venue

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   Caption: Photo shows the new energy vehicle Hongqi E-HS9 at 2021 Financial Street Forum

venue

   Link: http://asianetnews.net/view-attachment?attach-id=405836

   Caption: Photo shows Hongqi H9plusTaihe customized car

   Link: http://asianetnews.net/view-attachment?attach-id=405837

   Caption: Photo shows Hongqi E-HS9 to be sent to Norway market

   Link: http://asianetnews.net/view-attachment?attach-id=405838

   Caption: Photo shows the Hongqi H9 at the delivery ceremony to China's Olympic athletes