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HONG KONG, Oct. 29, 2021 /PRNewswire=KYODO JBN/ --

PR Newswire today released its ESG Communications Handbook, the company's first

whitepaper dedicated to Environmental, Social, and Governance communications in

Asia-Pacific.

This handbook, which is a resource for investor relations professionals, public

relations professionals and board secretaries, covers the importance of ESG and

information disclosure by listed companies, shares how companies can develop

effective strategies and offers best practices on communicating ESG activities

to the media.

Download the PR Newswire's ESG Communication Handbook here(

https://misc.prnasia.com/atd/custeventreg.php?event_id=594?&utm_source=prnasia&utm_medium=press_release&utm_campaign=wp_esg-comms-handbook_2021).

ESG initiatives can shape and influence investors and the public's perception

of brands. In recent years, more listed companies are starting to pay attention

to crafting ESG strategies and publishing data. The pandemic has accelerated

interest in this burgeoning field, with more companies showing their commitment

to areas such as sustainability, corporate social responsibility, and

diversity, equity and inclusion (DEI).

In the first half of 2021, PR Newswire distributed a growing number of press

releases related to topics such as climate change and carbon neutrality across

the APAC region. The number of releases distributed increased from 23 in

January to 284 in June. Industries that are more active in ESG communications

include energy, business technology, industrial automation,

health/medical/biotech, consumer products and retail, and finance and

insurance.

Click here(

https://misc.prnasia.com/atd/custeventreg.php?event_id=594?&utm_source=prnasia&utm_medium=press_release&utm_campaign=wp_esg-comms-handbook_2021)

to download PR Newswire's ESG Communications Handbook or start with the key

takeaways below.

Ten pointers:

The ESG Communications Handbook shares ten pointers on how brands can develop

effective strategies. They include having employees as ESG ambassadors, who are

excited to advocate for their company, as well as considering the long-term

benefits of socially responsible efforts. One of them is having a robust

workforce strategy that improves employee engagement and attracts high-quality

talent, which boosts productivity and leads to a virtuous cycle of higher

profitability.

Eight trendsetters:

How are companies leading the way when it comes to ESG communications? Some

have set standards in the quality of sustainability disclosures, while others

have linked senior executive bonus payouts to the attainment of ESG goals, and

improved employee benefits in the wake of a pandemic. The handbook shares best

practices from eight global companies from the investment, technology, consumer

electronics, finance, manufacturing, and energy industries.

Three strategies:

PR and IR professionals can establish a strong ESG communications strategy by

consistently integrating it in their daily management and operations. We find

out best practices from two leading companies, Microsoft and Ping An Insurance

Group.

Eight types of content:

Over the past two years, PR Newswire has distributed a growing number of

ESG-related press releases in Asia-Pacific. We identified eight common types of

press releases to help brands craft news angles for their news. These include

announcing key wins at industry awards, and sharing results of initiatives such

as building environmentally friendly factories and introducing green solutions.

Rounding out the handbook, we invited two IR professionals to share their

insights into ESG communications. Dr Eva Chan, Founding Chairman and Fellow

Member of Hong Kong Investor Relations Association. She says: "With regard to

sustainability reporting, I would like to see more companies not only highlight

positive aspects of their performance but also negative aspects such as where

they have missed targets. I think The Stock Exchange of Hong Kong (HKEX)'s

'comply or explain' regulations will go some way to addressing this issue."

Richard Sheng, Secretary of Board of Directors and Brand Director at Ping An

Insurance (Group) Co. of China Ltd., a company dually listed on the HKEX and

the Shanghai Stock Exchange, says, "ESG is an important tool for financial

enterprises to support societal progress. Ping An strives for transparency,

openness, timeliness and credibility in the disclosure of ESG information. We

will continue to share our ESG practices with investors, customers, the media,

and governments to help investors make informed decisions."

For more trends and best practices on developing an effective ESG

communications strategy, download PR Newswire's ESG Communications Handbook

here(

https://misc.prnasia.com/atd/custeventreg.php?event_id=594?&utm_source=prnasia&utm_medium=press_release&utm_campaign=wp_esg-comms-handbook_2021).

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news

distribution and earned media software and services. In conjunction with

Cision's cloud-based communications product suite, PR Newswire's services

enable marketers, corporate communicators, and investor relations officers to

identify key influencers, engage target audiences, craft and distribute

strategic content, and measure meaningful impact. Combining the world's largest

multi-channel, multi-cultural content dissemination network with comprehensive

workflow tools and platforms, PR Newswire powers the stories of organizations

around the world. PR Newswire serves tens of thousands of clients from offices

in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions.

Visit www.prnasia.com for more information.

SOURCE PR Newswire

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=405792

   Caption: PR Newswire's ESG Communications Handbook

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   Caption: ESG-related press releases (Jan - Jun 2021)