PR92769

SHENZHEN, China, Nov. 2, 2021 /PRNewswire=KYODO JBN/ --

A year after its launch, Huawei's intelligent mobile search engine Petal Search

has seen a remarkable market share expansion and is committed to helping

businesses flourish alongside its progress. At the annual Huawei Developer

Conference 2021 (HDC 2021), Huawei announced a host of fresh Petal Search

capabilities that enterprises and developers, can draw on. From fresh entrants

on the scene to established players, Petal Search offers ground-breaking tools

to meet the needs of businesses aspiring to grow.

Petal Search forges strategic partnerships to give businesses a boost

By collaborating with Petal Search, businesses will be able to leverage on the

mobile search engine's ecosystem and technological openness to achieve their

desired business strategies and goals.

Petal Search's growth trajectory has been impressive, and shows no signs of

slowing down. As of September this year, the mobile search engine has recorded

an increase of 32 million monthly active users. Additionally, Petal Search is

one of the major mobile search engines in most regions – and its sizeable user

base translates into a wide audience for each of Petal Search's partners.

Petal Search 2.0 delivers a vast array of tools to help its global partners

efficiently distribute content, including the Petal Merchant Center, Petal

Travel Center and Business Connect, which provide tailor-made services custom

fitted for each business's unique needs and challenges. Petal Merchant Center

provides merchants tools to list their products and deliver commercial

promotion to gain visibility, Petal Travel Center caters to the tourism and

hospitality sector, and Business Connect to e-commerce retailers and entity

sellers.  

Empowering partners with next-generation capabilities

Petal Search also opens up its suite of tools to businesses and developers via

Search Kit, enabling partners to quickly provide optimal mobile app search

experience. The Search Kit comes equipped with multiple smart functions, such

as Visual Search, Voice Search, OCR Translation, Text to Speech, Shopping

Search, Hotel Search, and more, giving users access to Academic Knowledge,

Entity Linking, and Knowledge Graphs.

The kit also comes with a whole suite of solutions such as Autosuggest, News,

Video, Web, Shopping, Hotel search and more, allow businesses the flexibility

to reach out to relevant audiences based on their customisable needs.

As one of the 69-class kits of HMS Core 6 with over 21,738 API distributions,

the Search Kit enriches apps with its search capabilities, enabling businesses

and developers' offerings soar to new heights.

Enhance sales performances with Petal Merchant Center

Designed to support e-commerce innovation, Petal Merchant Center is a one-stop

online product launch and management platform which allows retailers to

configure how products on their websites will show up in Petal Search's

results, affording businesses greater autonomy to coordinate product

information to realise their business potential and unlock boundless

opportunities associated with mobile shopping to bolster their sales

performances.

For its e-commerce partners, Petal Search has a great deal of commercial

solutions at their disposal, with functions such as intelligent on-site

recommendation to improve product recommendations on merchant sites via Petal

Search's AI recommendation service, and the Smart Assistant, an intelligent AI

guide to enhance user interaction on retail websites.

Fly high with Petal Travel Center

The mobile search engine's Petal Travel Center, a dedicated portal for travel,

gives users end-to-end support throughout their entire journey, from planning

their flights to picking a hotel.

Aiming to bring even more features to its commercial partners, Petal Travel

Center was specially formulated for online travel agents (OTA) and channel

manager (CM). The simplified portal enables partners to manage their travel

trade platforms, products, and product statuses. For businesses looking to

examine their productivity in day-to-day operations, additional performance and

click-through tracking is also available on the Petal Travel Center.

Thanks to its search optimisation, Petal Travel Center makes information about

flights, hotels and tourist attractions in a city readily available at users'

fingertips. Hotels, specifically, can manage information, lists, pricing and

landing pages to optimise touch points and increase traffic and engagement. The

Hotel Search function recommends hotel brands to users, and takes them to

official sites of the brands, giving prospective customers easy access to these

brands. Hoteliers can leverage on PTC to upload hotel feed data and gain

organic search traffic within the vast HMS ecosystem. Moreover, additional

performance reporting is available for enhanced accuracy of business results

tracking.

With over 2 million hotel listings currently hosted globally, Petal Travel

Center has seen success amongst its partners.

Move ahead of the game with Business Connect

Dedicated to local enterprises, Business Connect allows business owners to

create or claim their businesses on Petal Search, verify their businesses via

email or phone to safeguard against unauthorised changes, post engaging

promotional information, including photos and videos, to attract a broad

customer base, as well as add working hours, contact information, photos, and

available services for the benefit of customers. Currently, over 6,000

businesses use the portal to reach out to millions of users.

With multiple display options for diverse categories of local businesses, from

restaurants to attractions, and premium slots for local ads, as well as content

management, account management and business analysis features, Petal Search's

Business Connect helps entrepreneurs stand out from the crowd.

Petal Search offers thriving possibilities

Petal Search's myriad of versatile, intelligent features offers vibrant

opportunities for businesses looking to enhance their productivity, from

aspiring self-starters to established brands aiming to go global. Bringing the

latest tech advancements to the table, Huawei's search engine works hard and

smart for its audience of 730 million global device users across over 170

countries, creating value for partners and users alike.

Source Huawei

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