Huawei's Petal Search Sets Roots in MEA, Climbs to Top 2 Mobile Search Engines in the Region
PR92770
SHENZHEN, China, Nov. 2, 2021 /PRNewswire=KYODO JBN/ --
A year since its inception in 2020, Petal Search - a Huawei-developed
intelligent mobile search engine that comes pre-installed on the brand's new
smartphones - has achieved phenomenal success in the MEA region. According to
Statcounter's metrics, Petal Search currently ranks among the top 2 mobile
search engines used in Egypt, Iraq, Jordan, and Saudi Arabia, and is within the
top 3 mobile search engines in South Africa, the UAE, Tunisia, and Pakistan.
The mobile search engine has achieved stunning growth in key operating
countries - its market share has doubled in six countries within MEA, including
Morocco, South Africa, Tunisia.
Having set roots in the region, Petal Search continues to expand its reach,
crossing new milestones thanks to the support of users.
Going Glocal: Huawei constantly innovates to meet region's needs
Recognising that user satisfaction is at the heart of its success, Petal Search
is constantly innovating to cater to its customers in the MEA region by
delivering services tailor-made for their convenience.
Huawei takes the country specific constraints faced by consumers into
consideration when devising new features for Petal Search to make browsing the
easy, intuitive experience it's meant to be. In Asia and Africa, users face the
pain points of high traffic fees and low network transmission speed.
In particular, transferring files such as music, pictures, and videos over
networks tend to consume a large amount of traffic, leading to strong demand
for free-of-traffic transmission by users in these localities. Noting this,
Petal Search introduced stream free transmission with the launch of Huawei's
Nova 8, a move which soon paid off in terms of substantial user activity
improvement.
Additionally, Petal Search includes handy, user-oriented functions like
One-stop download & share scenes, where consumers can download and quick-share
their favourite apps via the search engine.
Petal Search goes global by going local
Petal Search aims to expand globally by being, foremost, a local mobile search
engine, customised to the unique climate and culture of each country, as it has
done within the MEA region.
Petal Search features Localised News Content Searches, as well as Automatic
Push Scenarios (APS), in Central and Eastern Africa, allowing users to catch up
on the hottest sporting events like the Olympic Games to track momentous
national achievements, such as South Africa winning its first medal in Tokyo,
the latest local news, and essential Covid-19 notifications.
Beyond those updates, the APS in Central and Eastern Africa Countries provides
information on holiday celebrations, travel news, and more. Avid shoppers will
be thrilled to find that sales are included in the APS - with Petal Search,
they'll never have to fear missing out on the best bargains. Sports fans can
also rejoice, as notifications regarding events such as cricket and football
matches will be delivered promptly to them with the APS.
Furthermore, the mobile search engine is constantly working on improving its
nifty Home Page Customisation, which offers consumers the option of customising
their icons with local sites in their countries in the icon customization
module on the home page.
Petal Search is committed to ensuring the safety and health of users
With its cutting-edge technology, Petal Search strives to protect customers.
Its APS offers detailed updates on Covid-19 in users' locations within the MEA
region, including new cases, vaccinations, and possible new waves of
transmission, allowing users to take the necessary steps to safeguard
themselves and those around them.
Petal Search's APS keeps users cool – quite literally, with its local
high-temperature weather notifications. In Kuwait, when temperatures run high
during heatwaves, these reminders are activated to inform users of temperatures
above 45 degrees Celsius.
When the temperature looks set to increase beyond this point within 24 hours,
Petal Search's automatically sends out a copy of a push notification, alerting
anyone planning to head outside, or people who are already out and about to pay
attention to the heat. A maximum of one copy of this notification can be sent
every day to keep the temperature warning pertinent, without being intrusive.
Petal Search continues to flourish
By putting the user first and designing innovations tailored to the specific
needs of consumers, Huawei's Petal Search has successfully set roots in the MEA
region, achieving spectacular results a year after its 2020 launch.
Petal Search's user-focused innovations in overseas markets has boosted its
popularity rapidly, allowing the search engine to record ground-breaking
growth. With smart technology combined with local partnerships, Petal Search
continues its trajectory towards the goal of being a global mobile search
engine by going local in MEA.
SOURCE: Huawei
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