PR92768

NEW YORK, Nov. 2, 2021 /PRNewswire=KYODO JBN/ --

PUBLIC is a perpetual work in progress. It is in a constant state of

improvement and will never be finished. The founding principle behind the brand

and hotel is to offer the best, most original and exciting experience

imaginable.

Photo - https://mma.prnewswire.com/media/1676080/PUBLIC__The_Lobby.jpg

Logo - https://mma.prnewswire.com/media/1676084/PUBLIC_Logo.jpg

PUBLIC re-opened in June having been closed for a year and a half during the

pandemic. However, it was not just business as usual. PUBLIC went all out and

debuted a reinvented and rethought hotel complete with various exciting

offerings and amenities including a new restaurant, Popular, as well as a

Cantina, Pisco Bar, Ceviche Bar and an improved LOUIS (the hotel's global, fast

gourmet food bazaar)—all by award-winning Peruvian chef Diego Munoz who helmed

The World's 50 Best Restaurant's #1 rated Latin American restaurant.

Now, in addition, to continuing pushing the envelope and raising the bar,

PUBLIC introduces BAR CHRYSTIE, a new, sexy, moody, updated "Modern Classic

Cocktail Bar"; HOUSE OF X, a progressive, avant-garde, multimedia, new

experiential nightlife performance space like no other, by House of Yes

creators; a WELLNESS PROGRAM focused not only on beauty, but on health,

fitness, peak performance, diet, medical treatment and overall wellbeing; and

new food and cocktail SEASONAL MENUS from Chef Diego, along with a newly

conceived, special exclusive Chef's TASTING TABLE.

The five bars at PUBLIC are diverse in mood, vibe and spirit as well as

offerings. Each with its own personality and DNA, you can experience any one or

all of them in one night depending on what suits your mood. All together in one

night, they are an all-encompassing and immersive holistic experience. BAR

CHRYSTIE offers something completely different and complementary to the other

bars at PUBLIC, which was not available before. A thoughtful, conversational

refuge, it celebrates the Lower East Side's verve with state-of-the-art takes

on classic drinks that are confident, elegant and fun, an extensive Champagne

program, and cocktails made with rare and fine spirits. This is a bar for

"adults in spirit", yet ironically situated in the Lower East Side—it's a

dichotomy and contradiction in terms Schrager always seeks out with his

projects. According to Schrager, when disparate elements come together in an

unexpected way, that is when the sparks fly and magic happens.

BAR CHRYSTIE is elegant, refined and focused on intimacy, personal contact,

human connection and conversation—a place to go for a tete a tete. It's a

"piano bar without the piano" celebrating the famed NYC cocktail culture and

that of Hollywood's glamourous Golden Age of the 1920s. It pays homage to

classics such as The Bar Hemingway at The Ritz in Paris and Harry's Bar in

Venice. BAR CHRYSTIE will offer theatrical, fun, inventive, bespoke cocktails

from Chef John Fraser and Chef Diego Munoz in collaboration with visionary

mixologist, Rob Krueger; delectable internationally inspired tapas and ambient

snacks by Chef Diego; and sexy, soulful music inspired by Aaliyah, D'Angelo and

Maxwell as well as live vinyl-spinning DJs. Expect the unexpected with

do-it-yourself ice cream sodas and floats done in an edgy, modern way. The bar

will also host a schedule of cultural events, including talks, art shows,

comedy nights, and cocktail masterclasses.

HOUSE OF X by visionary House of Yes team Anya Sapozhnikova, Kae Burke, Ilan

Telmont and Justin Ahiyon is the next generation nightlife venue and

performance space by the next generation of nightlife empresarios. According to

Schrager, this team is grabbing the mantle and bringing experiential nightlife

to a whole new level and like nothing else before it.  In the same way that

Cirque du Soleil reinvented the circus and Burning Man rethought outdoor

gatherings, campfires and individual self-expression, HOUSE OF X and its

creators will change everything and have the same profound impact on nightlife.

"For me, what the HOUSE OF X team has created is reminiscent of seminal

cultural eras such as French and German cabaret of the 20s and 30s, as well as

the underground NYC clubs of the 60s and 70s starting with Andy Warhol's The

Dom and culminating in Studio 54," says Schrager.

HOUSE OF X is a multimedia, theatrical, interactive, immersive, multifaceted,

sensory explosive experience.  It is a non-stop carnival filled with fun and

surprises complete with performance art and beyond.  It is the first time in

his career, Ian Schrager has given over complete design control of one of his

hotel spaces. The edgy and provocative House of X features a dimly-lit, sultry

design that serves as the backdrop for this unparalleled new nightlife

experience.

The new one-of-a-kind WELLNESS PROGRAM at PUBLIC was created to counter this

new age of anxiety brought on by the pandemic. It gives both guests and locals

a restorative sanctuary—a refuge— and holistic wellness experience right in the

middle of New York City. The program includes fitness classes such as Pilates,

Yoga, Boxing, HIIT, Sculpt, Stretch, Rehabilitation, Pre-natal and Meditation

from the world's best trainers; personal training options either on-site at

PUBLIC's state-of-the-art gym, outside or off-site at the trainer's home gym; a

Nike Run Club; priority access to the city's most sought after spa treatments

including an extensive array of massages (Swedish, shiatsu, hot stone, Thai,

acupressure, among others) movement therapy, floatation, acupuncture, IV

vitamin infusions, cryotherapy and more, both in room and at the spas; on-call

medical experts for tests and treatments, metabolic analysis, nutrition and

holistic wellbeing; and healthy, delicious menus including vegetarian, vegan

and gluten-free from both Chef Diego and Chef John Fraser—healthy food that

actually tastes good.

"It's amazing what we were able to put together to offer a program that

promotes overall wellbeing. Imagine: Come to New York for the Cure and actually

go home feeling better than when you came'," says Schrager.

For Fall at Popular and Cantina & Pisco Bar, Chef Diego Muñoz, in collaboration

with Chef John Fraser, celebrates the season with an autumnal cornucopia. He

reimagines Peru's iconic and regional dishes, as well as the global influences

including Incan, Spanish, Moorish, African, Italian, Chinese and Japanese that

have enriched the Andean nation for centuries. Chef Diego treats his

ingredients reverentially, employing techniques such as grilling, wok-frying

and roasting, with some left raw to complement Peru's truly multicultural

flavors.

Chef Diego's Confit Duck Leg is an ode to Peru's coastal cuisine and with Aji

de Gallina Tortellini saluting Spanish, Moorish and Italian influences. For

dessert, a decadent Pumpkin & Vanilla Tres Leches Cake is adorned with toasted

pumpkin seeds. Chef Diego's best in class cocktails, made with Peru's noble

spirit, Pisco, along with seasonal produce, are an extension of his bold

culinary vision.

"We were privileged to open Popular this past summer when New York City was

roaring back to life," says Chef Diego. "Now, we are celebrating beautiful fall

ingredients to grill, wok-fry, roast or simply serve raw, all imbued with our

authentic Peruvian flavors. We are also excited to introduce iconic and

regional dishes, from Peru's coast all the way to the Andes, with influences on

our cuisine that span the world, from Europe to Asia."

LUXURY FOR ALL

When PUBLIC premiered in 2017, its revolutionary idea and Schrager's most

important to date was LUXURY FOR ALL…because it made luxury available to

everyone. The traditional idea of luxury from a bygone era is outdated and

culturally irrelevant now. That notion of luxury is thought of as being

something within the exclusive provenance of the rich. It's based upon

extravagance, a price point, status symbols, exclusivity and other superfluous

things. These notions are completely meaningless today. People have moved on.

If you come to PUBLIC expecting traditional luxury, you will not find it there.

"At the end of the day, luxury isn't about materiality. It's about

spirituality. It's not about how much something costs. It's about how it makes

you feel," explains Schrager

There is a new notion of luxury. It's about elevating the experience. It's

about making service incredibly efficient…making everything convenient, fast,

free from hassles and comfortable. It's about making you feel safe, protected,

feel at home, and free to be what you want to be and do what you want—allowing

you freedom and free time to pursue other more important things—the things that

matter to you most and make you happy. That for PUBLIC, is true luxury. And all

that really matters.

Every innovation enhances an experience and gives you the freedom of time. This

new notion of luxury at PUBLIC is the same thing. Leonardo di Vinci said:

"Simplicity is the ultimate sophistication." We say, "Freedom of time is the

ultimate luxury", says Schrager.

PUBLIC SERVICE

PUBLIC SERVICE is a completely new and dedicated department whose only job is

to ensure the faithful execution of the LUXURY FOR ALL promise. A carefully

trained team will make certain guests are comfortable as well as to assure the

convenience, speed and ease of everything PUBLIC is trying to accomplish. The

integration of thoughtful technology allows for frictionless and hassle-free

stays making every transaction and communication at the hotel as easy and

enjoyable as possible.

THE PUBLIC EXPERIENCE

The PUBLIC EXPERIENCE is the culmination of Schrager's 40+ years in the

business. After introducing the Lifestyle Hotel to the world, the idea is now

finally complete. FIRST, there was the rethinking of what a hotel could and

should be—The next generation of hotel for a new generation, and one that

manifested popular culture and was more than a place to sleep. It was a

visceral, emotional experience. It was a HOTEL AS THEATER and introduced

exciting new visuals and design to an otherwise monotonously boring hotel

landscape.

The SECOND aspect was the introduction of the most exciting food, beverage,

nightlife and entertainment options that were geared towards visitors and

residents of the city the hotels were located in. Now, the THIRD and final

element is LUXURY FOR ALL and great service in a new and modern way combined

with state-of-the-art, thoughtful, cutting-edge technology designed only to

make things easier, convenient and cheaper – not technology for the sake of it.

With great visuals, great food, beverage and entertainment, and great luxury

service together with thoughtful, useful technology at an affordable price, the

PUBLIC EXPERIENCE is complete and totally unique in the world.

"If the measure of a great hotel is to make everybody comfortable, safe, happy,

content, free from hassles, and to promote wellbeing, having fun and the

freedom of time to do whatever you choose, then PUBLIC is truly a great hotel!"

says Schrager.

To see the full image selection for PUBLIC please visit the image library:

IMAGE LIBRARY (

https://support.google.com/drive/answer/6283888?p=unsupported_browser&visit_id=637714091878792802-1948381817&rd=1

)

SOURCE PUBLIC