PR92820

PARIS, Nov. 3, 2021 /PRNewswire=KYODO JBN/--

Armani beauty is pleased to announce Brazilian model and activist Valentina

Sampaio as its newest face. Valentina Sampaio is joining Armani beauty

alongside actresses Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani and

Greta Ferro; actors Ryan Reynolds, Jackson Yee and Nicholas Hoult; as well as

models Barbara Palvin and Madisin Rian - each incarnating in their own way

Giorgio Armani's ultimate vision of beauty.

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8977151-armani-beauty-announcing-valentina-sampaio-as-its-newest-face/

Sampaio is a 26-year-old model who began her career in 2016 walking in São

Paulo Fashion Week. She then appeared on the cover of Vogue Paris for the March

2017 issue, marking her first Vogue cover. She has since starred on various

covers, amongst which Vogue, Elle and Sports Illustrated. In November 2020

Giorgio Armani guest edited a special issue of Harper's Bazaar Spain, on which

Valentina Sampaio appeared on the cover alongside Giorgio Armani himself. More

recently she was featured in the V & VMAN 2021 calendar, created in

collaboration with Emporio Armani, in celebration of the brand's 40th

anniversary.

"Armani beauty is my vision of what beauty should be today: meaningful and

cross-cutting. Just like my clothes, my beauty products aim to empower all

women, regardless of their culture, country of origin, or background. I am

proud to have Valentina as the new face of Armani beauty: I admire her will,

commitment, and determination. Valentina is not afraid to speak and her words

are important and touching", said Giorgio Armani.

"I am so excited to be joining Armani as a beauty face. As a trans woman, this

collaboration is a great milestone, and a personal dream come true for me.

Makeup has played such a meaningful role in my personal evolution, and I am

grateful to Armani beauty for embracing diversity, enabling creative expression

and empowering individual beauty", stated Valentina Sampaio.

Yesterday, Valentina Sampaio joined Armani beauty for the first time on the

occasion of the Harper's Bazaar Women of the Year awards in London - of which

the brand is the main sponsor. Valentina Sampaio will star in the brand's 2022

beauty campaigns, shot by Swedish photographer Mikael Jansson. She will notably

feature in the new campaign of Lip Power, Giorgio Armani's latest lipstick.

Armani beauty – simplicity, natural elegance and authenticity

For over 20 years, Armani beauty has been delivering beautifully textured

make-up, skincare formulated from the most pioneering science, as well as

fragrances created with the rarest ingredients. Inspired by real people and

their needs, the make-up line is created to enhance natural beauty, revealing

rather than hiding, and is renowned for several iconic products: Power Fabric

and Luminous Silk foundations as well as the Neo Nude makeup range, Eyes to

Kill mascara and Eye Tint eyeshadow, and Lip Maestro and Rouge d'Armani lip

colors, as well as the latest Lip Power lipstick. The skincare line comprises

the signature anti-ageing Crema Nera. The brand includes men's and women's

fragrance collections, among which iconic Acqua Di Giò, Code, Sì, My Way as

well as the haute couture fragrances range Armani Privé.

Contact: Katarina Mandels, katarina.mandels@loreal.com

Photo -

https://mma.prnewswire.com/media/1677688/Armani_beauty_Valentina_Sampaio.jpg

Logo - https://mma.prnewswire.com/media/1677687/Armani_beauty_Logo.jpg

SOURCE: Armani beauty