Pullman & Les Mills Set Out To Host The World's Largest Virtual Fitness Class
PR92813
DUBAI, United Arab Emirates, Nov. 3, 2021 /PRNewswire=KYODO JBN/ --
- Two inspiring brands join forces to break the GUINNESS WORLD RECORDS(TM)
title for most viewers of a strength training workout live stream on YouTube,
led by Pullman's Power Fitness Squad
Pullman Hotels & Resorts [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=1571558645&u=https%3A%2F%2Fpullman.accor.com%2F&a=Pullman+Hotels+%26+Resorts],
a leading brand within the Accor [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=3577377846&u=https%3A%2F%2Fgroup.accor.com%2Fen&a=Accor] group, is pleased to invite fitness fans from all over the world to participate virtually in a ground-breaking attempt to set a Guinness World Records(TM) title. On Saturday, November 13, 2021, as part of Dubai Fitness
Challenge, ambassadors from Pullman's Power Fitness Squad will gather on the
panoramic rooftop of the Pullman Dubai Downtown. Against the backdrop of the
evening skyline and the spectacular Burj Khalifa, the team will lead a one-hour
strength training session, which will be livestreamed globally on the Les
Mills' YouTube channel [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=1830018800&u=https%3A%2F%2Fwww.youtube.com%2Fc%2Flesmills&a=Les+Mills%27+YouTube+channel]. The livestream kicks off at 7pm Dubai time, with the goal of attracting more
than 13,000 participants – the current world record.
"At Pullman, playful meets peak performance. We believe records are made to be
broken. We push past our limits and raise our game so that guests can stay at
the top of theirs," said Kishan Chandnani, Vice President, Global Brand
Management, Premium Brands, Accor. "By striving to achieve a Guinness World
Records' title, Pullman is actively fueling success by inspiring the minds and
energizing the bodies of our friends, fans, and followers – and we'll have a
lot of fun together while we're at it."
The one-hour virtual strength training class will be specially choreographed by
Les Mills for the Guinness World Records attempt. As the world leader in group
workouts, Les Mills is uniquely placed to give customers an unbeatable
omnichannel experience by combining the blockbuster production value its
digital content is famed for, with its unparalleled network of 21,000 gym
partners and 140,000 certified Instructors across 110 countries.
"Our mission is to create a fitter planet, so we are absolutely on board with
Pullman's bold and ambitious plan to break a new world record for a virtual
fitness class. We are especially keen to host this event in Dubai – during the
Dubai Fitness Challenge- bringing the Pullman Power Fitness Squad here to tap
into the electric energy of this vibrant city," said Glen Stollery, CEO, Les
Mills Middle East. "Our collaborative livestreamed classes make people feel
engaged from their own homes and we love the idea of bringing people from all
over the world to sweat together, smile together, and be a part of something
big."
"This global livestream event is an invitation for the whole world to unite in
making fitness history, with plenty of incentives from Accor and our partners,
who have graciously sweetened the pot to get our participants happily breaking
a sweat," said Ralitza Iordanova, Vice President, Global Partnerships, Luxury &
Premium Brands. "Power Fitness is a key passion for Pullman and our partnership
strategy is to align ourselves with forward-thinking health and wellness
brands, such as Les Mills and Hyperice, who fully engage our guests and
encourage them to claim the time and space to unlock their fitness potential."
The world record attempt is taking place during Dubai Fitness Challenge (29
October – 27 November), a citywide initiative which encourages everyone to
embrace a more active lifestyle, try new fitness activities and enjoy the
outdoors. An action-packed calendar of fitness events, activities and classes
helps participants complete their 30 minutes of daily activity across 30 days.
Each registered participant will receive a LES MILLS+ [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=3701273135&u=https%3A%2F%2Fwww.lesmills.com%2Fondemand%2F&a=LES+MILLS%2B]
30-day free trial and 15% off Hyperice purchases to kick off their fitness
goals and get ready for the event. Hyperice [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=2326946347&u=https%3A%2F%2Fhyperice.com%2Fen-GB&a=Hyperice] is a technology-driven company leading a global movement at the confluence of
recovery and wellness, specializing in percussion, dynamic air compression,
vibration, thermal technology, mind technology (Core by Hyperice) and contrast
therapy. As a holistic high-performance wellness brand, Hyperice supports elite
athletes, teams and individuals all over the world to do more of what they
love, everyday.
Additionally, registered participants will have the chance to be one of six
lucky winners sharing ONE MILLION ALL - Accor Live Limitless [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=2880634768&u=https%3A%2F%2Fall.accor.com%2F&a=ALL+-+Accor+Live+Limitless] reward points for use at any Accor hotel worldwide. ALL - Accor Live
Limitless is a lifestyle loyalty program that goes beyond hotel stays, offering
truly spectacular experiences and rewards.
Virtual guests are asked to log in individually on their own unique devices to
ensure each participant counts toward the record. To register for the November
13th event, simply visit www.pullman-lesmills.com and follow along on the
social channels of Pullman and Les Mills to get ready for a record-busting day.
Virtual guests from around the world can set their watches and devices to log
in by these local start times:
7am – Los Angeles
10am Toronto/NYC
12pm – Rio de Janeiro
3pm – London
4pm – Paris
7pm – Dubai
11pm – Shanghai
About Pullman
Pullman Hotels & Resorts sets a new tempo in global travel and living,
delivering an inspiring, energizing and enriching experience to its
communities. Pullman welcomes guests with the space they need to focus, work
and play. Forward-thinking, hyper-connected and with a passion for art and
fitness, Pullman retains the adventurous spirit and open-minded ambition that
drove it to become a pioneering travel brand over 150 years ago. Today Pullman
features more than 140 properties in vibrant and cosmopolitan destinations
around the world including flagship properties such as Pullman Paris Bercy,
Pullman Suzhou Zhonghui in Greater China and Pullman Maldives Maamutaa. Pullman
is part of Accor, a world leading hospitality group consisting of more than
5,200 properties and 10,000 food and beverage venues throughout 110 countries.
pullman.accor.com [ https://pullman.accor.com/gb/usa/index.shtml ] |
all.accor.com [ https://all.accor.com/usa/index.en.shtml ] | group.accor.com [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=3227897486&u=https%3A%2F%2Fall.accor.com%2F&a=group.accor.com]
About Les Mills
Les Mills is the global leader in group fitness and creator of 20 programs
available in leading fitness facilities around the world. Les Mills programs
include the world's first group exercise resistance training workout
BODYPUMP(TM), BODYCOMBAT(TM) (martial arts), RPM(TM) (indoor cycling),
BODYBALANCE(TM) (yoga), LES MILLS GRIT(TM) (30-minute high-intensity interval
training) and the revolutionary immersive cycle experience, THE TRIP(TM). Each
workout is refreshed and updated with new choreography and music every three
months.
The company was founded by Les Mills – a four-time Olympian and head coach of
New Zealand's track and field team – who opened his first gym in 1968 with the
aim of taking elite sports training to the masses. Today, Les Mills workouts
are delivered by 140,000 certified instructors in 21,000 clubs across 100
countries and are available as live, livestream, virtual and immersive classes,
as well as via the LES MILLS+ streaming platform.
lesmills.com [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=2614819514&u=https%3A%2F%2Fwww.lesmills.com%2F&a=lesmills.com]
About Dubai Fitness Challenge
The Dubai Fitness Challenge [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=4211517324&u=https%3A%2F%2Fwww.dubaifitnesschallenge.com%2F&a=Dubai+Fitness+Challenge] (DFC) is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid
Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of
Dubai. The Challenge was created to support His Highness' vision of making
Dubai one of the most active cities in the world. Now in its fifth annual
edition - with more opportunities than ever to get involved - Dubai Fitness
Challenge brings friends, families, colleagues and communities together to
improve their health and wellbeing with 30 days of fun and fitness. Featuring a
packed calendar of activities and events across the city including Dubai Run
Dubai Ride [https://c212.net/c/link/?t=0&l=en&o=3344767-1&h=3823570630&u=https%3A%2F%2Fwww.dubairide.com%2F&a=Dubai+Ride],
this year's Challenge runs from Friday 29 October through to Saturday 27 November 2021.
Contact: Mike Taylor, Global Communications, Accor, mike.taylor@accor.com;
Gautier Rouquayrol, Global Communications, Accor, gautier.rouquayrol@accor.com
SOURCE Pullman Hotels & Resorts
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