LA Auto Show Announces Its Lineup of Indoor & Outdoor Experiences
PR92850
LOS ANGELES, Nov. 5, 2021 /PRNewswire=KYODO JBN/ --
-- With Global Debuts, Exotics, Custom Cars, Food Trucks, Pet Adoptions, and
More Test Drive Opportunities Than Ever Before, the LA Auto Show to Deliver a
Fun and Affordable Live Event Experience Nov. 19-28
The Los Angeles Auto Show(R) (LA Auto Show(R)) (https://c212.net/c/link/?t=0&l=en&o=3347033-1&h=2206024737&u=https%3A%2F%2Flaautoshow.com%2F&a=The+Los+Angeles+Auto+Show%C2%AE), the leading automotive and lifestyle in-person event, recently announced its
roster of dynamic indoor and outdoor activations, press events, and consumer
attractions to showcase the world-class vehicle lineup set to make their debut
at the 2021 LA Auto Show. Doors open to consumers Nov.19-28 at the Los Angeles
Convention Center. After the LA Auto Show's hiatus due to the global pandemic,
the return of in-person debuts and meetings will provide the perfect atmosphere
for automakers to showcase why the world of mobility is one of the most
innovative and forward-thinking industries on the planet.
Logo -
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Before the LA Auto Show opens for Southern Californians to explore—established
and newcomer automakers from around the world will introduce their latest
concept and production vehicles during 2021 AutoMobility LA(R) (LA Auto Show's
industry and media gathering). This year's lineup of AutoMobility LA press
conferences will take place in-person on Wednesday, Nov. 17; companies making
announcements include Barbie, Biliti Electric Inc., Bremach, EdisonFuture,
Fisker Inc., Hyundai Motor, Kia, Mullen, Subaru, and VinFast.
"The LA Auto Show is a must-attend event every year for a reason, we bring 10
days and one million square feet of indoor and outdoor experiences that our
attendees look forward to year after year," said Lisa Kaz, owner and CEO of the
LA Auto Show.
The LA Auto Show will showcase dynamic startups and established brands as they
deliver 10 jam-packed days of test drives, never-before-seen vehicles, custom
and exotic cars, all-new zero-emission vehicles, interactive activations, and
one-of-a-kind experiences. Influencers and shoppers can test drive vehicles
from brands such as Audi, Chrysler, Dodge, ElectraMeccanica, Fiat, Ford, Honda,
Jeep, Nissan, Ram, Subaru, and Toyota; additional experiences include:
New Activations, Showcases and Consumer Experiences
-- "Camp Jeep" (Outdoor): Jeep's 25,000-square-foot exhibit will give LA
Auto Show attendees a chance to experience the extreme off-road
capabilities of Jeep vehicles without leaving the show. Camp Jeep
consists of several obstacles that simulate some of the rigorous testing
that Jeep vehicles endure before customers get behind the wheel. The
course offers a first-hand look at ground clearance, traction,
stability, articulation, breakover, off-camber, and suspension. Camp
Jeep is an interactive adventure zone where professional 4x4 drivers
allow riders to experience a Jeep brand vehicle's on and off-road
capabilities. Expert drivers will drive participants in the 2021
Wrangler Rubicon, Wrangler 4xe, Grand Cherokee, Gladiator Rubicon, Grand
Cherokee Trailhawk, and Cherokee Trailhawk vehicles.
-- EV Track Powered by Electrify America (Indoor): Electrify America—the
largest open ultra-fast DC charging network—is the exclusive sponsor of
LA Auto Show's all-new indoor electric vehicle (EV) test track and
charging provider for the automotive brands and vehicles featured in
this year's outdoor test drives. Enthusiasts, shoppers, and the EV-
curious can conveniently test drive several of the latest EV models
along a 55,000-square-foot test track inside South Hall of the Los
Angeles Convention Center. There, visitors will also be able to learn
about Electrify America's charging solutions including HomeStation—a
Level 2 home charger—as well as its new public DC fast charger prototype
that will make its debut at 2021 AutoMobility LA. For more information
or to locate an Electrify America charger, visit
https://www.electrifyamerica.com/.
-- Ford "Bronco Built Wild" Experience (Outdoor): At Built Wild, LA Auto
Show visitors can experience the Bronco family's full throttle on a
specially designed off-road course and put their courage to the test
with a ride over Bronco Mountain—a 38-degree hill—located in the North
Plaza of the Los Angeles Convention Center. Visitors will learn about
the Bronco brand's beloved legacy, get acquainted with the all-new
Bronco family—from Bronco Sport to the 2-door and 4-door Broncos—and
learn about modularity and accessories to suit their lifestyles. Guests
will also experience the thrill of Bronco's off-road capability and
connectivity on an off-road course designed by Vaughn Gittin Jr.; the
experience showcases Trail Turn Assist, where the vehicle spins almost
entirely on the same spot.
-- Ford's "Built To Electrify" and "Built Ford Wild" Experiences (Indoor):
Ford's Built to Electrify experience inside the West Hall of the Los
Angeles Convention Center will offer guests the opportunity to learn the
benefits of electric vehicle (EV) ownership and see Ford's full EV
lineup. LA Auto Show visitors will be able to get an exclusive look at
the all-electric Ford F-150 Lightning and take an adrenaline-pumping
Mustang Mach-E ride that will get their hearts racing. Also in West
Hall, Built Ford Wild will showcase Ford's full line of trucks including
the all-new Maverick, 2021 F-150 Hybrid, and F-150 Lightning. Visitors
of Built Ford Wild can discover the stories of local customers who love
their Ford trucks and learn how Ford's latest offerings can make their
work and recreation even better.
- "Ram Truck Territory" (Indoor): The ultimate in-truck adventure
demonstrating the power and capabilities of the Ram Truck vehicle lineup
will make its debut in the West Hall of Los Angeles Convention Center.
Professional drivers will navigate guests through the interactive course
in the 2021 Ram 1500—the most awarded light-duty truck in America. Ram
Rebel, Limited, Laramie, and Longhorn models will also be available for
LA Auto Show visitors to enjoy a ride. Ram Heavy Duty trucks will
include Ram Power Wagon, Ram 2500, and 3500 Limited Models. Ram Truck
Territory will include a stability demonstration on the High Banked
Wedge, a structure over 6' tall, 70' in diameter with a 30 degree tilt.
A series of steel culverts will showcase Ram handling capability and
suspension options. Participants will also be able to feel the traction
and experience hill descent technology on the legendary Ram Mobile
Mountain, a 13-foot high, 30-yard-long simulated mountain with 30-degree
approach and departure angles. Ram will demonstrate towing in a 2021 Ram
3500 with a High Output 6.7 L Cummins Diesel Engine as the truck hitches
to the 24' tall Ram Tow Power Tower and lifts a heavy weight to simulate
towing.
-- Subaru National Parks Experience & Pet Adoptions (Indoor): An all-new
auto show experience showcasing core Subaru models and the brand's
dedication to preserving our National Parks awaits visitors in Los
Angeles Convention Center's West Hall—featuring an immersive 180-degree
LED wall and LED floor, wilderness-inspired sights, sounds, smells and
two levels of viewing. Explore an interactive cave spotlighting "no-
touch" technology and be sure to visit the "Subaru Loves Pets" daily
adoption event. Subaru's all-new performance area will feature the 2022
WRX and more.
-- "VW Roadshow" (Outdoor): Volkswagen invites LA Auto Show attendees to
experience their fun-to-drive SUVs at the "VW Roadshow" where they can
discover the all-electric ID.4 SUV—awarded "World Car of the Year," the
all-new compact Taos with VW Digital Cockpit, the family-ready Atlas,
boldly styled Atlas Cross Sport, and the compact Tiguan—winner of
the "Car & Driver Editor's Choice Award." Volkswagen's custom, closed-
track experience in Los Angeles Convention Center's Gilbert Lindsey
Plaza will feature obstacles that showcase the agility, stability, and
adaptability of Volkswagen SUVs. To expedite check-in, attendees are
invited to pre-register online at http://www.vwroadshow.com/.
Tickets are now on sale at laautoshow.com/tickets (https://c212.net/c/link/?t=0&l=en&o=3347033-1&h=1869921226&u=http%3A%2F%2Flaautoshow.com%2Ftickets&a=now+on+sale+at+laautoshow.com%2Ftickets). Additional activations and experiences plus vehicle debuts will be announced
in the coming days.
For additional information on AutoMobility LA and the LA Auto Show, including
media and industry credentials, please visit: www.AutoMobilityLA.com and
www.LAAutoShow.com.
AutoMobility LA and the LA Auto Show will be operated in full accordance with
all safety protocols required by the Los Angeles County Department of Public
Health. Vaccination cards or a negative COVID test within 72-hours of arriving
onsite at the LA Convention Center along with masks will be required for
entrance to the show. Free onsite rapid testing will be available to those who
wish to test onsite. To learn more about LA Auto Show's safety protocols,
please visit: https://laautoshow.com/health_and_safety/.
About the Los Angeles Auto Show (LA Auto Show(R))
Founded in 1907, the Los Angeles Auto Show (LA Auto Show(R)) is the first major
North American auto show of the season annually and is widely recognized as one
of the most influential shows globally. Reflective of its location, the show
celebrates the love affair Angelenos have with their cars and offers a global
platform to industry technology and innovation, synonymous with California. The
show runs for 10 full days over the Thanksgiving period and is a must-attend
destination for many industry influencers, car enthusiasts and families wanting
to enjoy a day out over the holiday season. Held annually at the Los Angeles
Convention Center, the LA Auto Show contributes several hundred million dollars
to the local economy, stimulates the local job market and is the number one
revenue generator for the LA Convention Center. In 2021, the media and industry
days, AutoMobility LA, will take place on November 17-18 and will include a
range of groundbreaking industry announcements and reveals. Doors will open to
the public November 19-28. LA Auto Show is endorsed by the Greater LA New Car
Dealer Association and is owned and operated by ANSA Productions. To receive
the latest show news and information, follow the LA Auto Show
sign up for alerts at http://www.laautoshow.com/.
SOURCE Los Angeles Auto Show
CONTACT: Kat Kirsch, media@laautoshow.com
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