PR92867

TAIPEI, Nov. 8, 2021 /PRNewswire=KYODO JBN/ --

-Fresh Taiwan Pop-up Store Launched in Osaka

Under Taiwan Design Research Institute (TDRI), the Fresh Taiwan team's annual

campaign of "Say Hi to the World" has finally taken the stage after the

pandemic, launching a "Fresh Taiwan" themed pop-up store at Abeno Harukas

Kintetsu Main Store in Osaka this autumn, and finely selecting a series of

Eastern-style brands that have added new technology to the inherited

craftsmanship, reflecting Taiwan's cultural status, displaying ever-changing

creativity through seasonal products, and garnering much attention in the local

market of Taiwan.

Internationally, Taiwan not only has garnered the world's attention with its

delicious food and cultural uniqueness, such as music, but also won various

internationally awards and recognitions in the area of design. Taiwanese design

has earned increased visibility and acclaims around the world, and these

outstanding Taiwanese design brands have now arrived in Japan.

For example, "paper shoot" is a unique camera brand and the only one in the

world that promotes "combining technology with environmental protection and

lifestyle." Products of paper shoot have been exported to over 30 countries,

and constantly accumulating over million shares on social media, achieving a

stunning annual sales of over 800,000 units in European and American markets.

Specializing in integration with heterogenous materials, paper shoot also

provides customization services. Studio Smoll, which has touched international

buyers with its warm hand feel, has developed a design bag of folded leather,

allowing consumers to enjoy the fun of DIY. The assembly requires no chemical

substances, glue, or sewing, and the product uses natural vegetable-tanned

leather to ensure eco-friendliness.

Initiated and planned by Taiwan Design Research Institute (TDRI), "Fresh

Taiwan" has led delegations of local cultural and creative businesses to

international exhibitions and fairs in the form of Taiwan Pavilion since 2012,

helping local cultural and creative brands to gain entry into the international

market. "Fresh Taiwan" has become the driving force that conveys the cultural

soft power of Taiwan, participating in exhibitions across various markets,

including Europe, North America, Japan, mainland China, and Southeast Asia.

To date, "Fresh Taiwan" has selected 403 design and cultural and creative

brands of Taiwan to participate in 34 major international shows across 92

cities in 31 countries; Fresh Taiwan has also set up shops in renowned select

shops and department stores around the world, such as Le Bon Marché and

Lafayette in France, Tsutaya Bookstore and Marui 0101 in Japan, and Loft in

Thailand, and proactively cooperated with European and American cultural

channels, such as MoMA in San Francisco, Guggenheim Museum in New York,

Pompidou Center in France, and Prado Museum in Spain, conveying diverse and

rich brand powers of Fresh Taiwan.

Pop-up Store Infor:

Osaka: Fresh Taiwan Pop Up Store @ Abeno Harukas Kintetsu Main Store

Time: 2021/9/3 (Fri) – 2022/1/31 (Mon); 10:00-20:00

Location: Abeno Harukas Wing Building 3F Sugar (1-1-43 Abenosuji, Abeno-ku,

Osaka)

Phone No.: 06-6624-1111 (Representative)

SOURCE Taiwan Design Research Institute

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   Caption: Selected Taiwanese Designer Brands have a Pop-up Store Launched in Osaka