PR93011

SINGAPORE, Nov. 15, 2021/PRNewswire/--

Shaping the future of food in Asia

SaladStop! Group ("SaladStop!" or "the Group"), the first and largest healthy

food chain in Asia, today announced the closing of a SGD12 million series B

investment round, featuring some of the most prominent investors in the region.

The round, which was oversubscribed, was led by Temasek with participation from

new investors Vulcan Capital, K3 Ventures, and East Ventures. Existing investor

DSG Consumer Partners also participated in the round.

The SaladStop! Group today is already impacting 3.5 million people a year,

offering them nutritional transparency and climate-positive choices. SaladStop!

aims to become the leading personalized nutrition company in Asia through the

extensive deepening of the Group's existing footprint via new cloud kitchens,

fostering more tech-enabled growth with its proprietary technologies, and

leveraging its deeply embedded ecosystem of food-tech partners.

Founded in 2009 by father and son, Daniel and Adrien Desbaillets, co-headed by

daughter Katherine and son-in-law Frantz Braha, the Group has sought to disrupt

the traditional fast food model, and has pioneered delivering healthy,

nutritious menus to customers across Asia. The SaladStop! Group brands include

SaladStop!, Heybo, Wooshi and GoodFoodPeople across a hybrid online/offline

model, with 69 outlets and a presence in seven markets across Asia Pacific. The

COVID-19 pandemic accelerated the Group's push to digital, with over 50% of

sales today generated online and a substantial proportion through the Group's

direct channels.

Adrien Desbaillets, Chief Executive Officer and Co-Founder of SaladStop! Group,

commented, "Our mission is to shape the future of food in Asia, and to ensure

that healthy food is convenient and accessible to everyone. This fundraising

round is a major milestone for us. The COVID-19 pandemic demonstrated the

resilience of our business across all markets and accelerated our push online.

Fuelled by innovative and proprietary technologies, a network of cloud kitchens

and a new generation of transparent, tech-enabled and scalable health food

brands, we are excited to be partnering with such strategic and value-aligned

investors to dramatically scale the business to new heights."

Fundraising proceeds will be used to continue to accelerate the Group's digital

transformation including its investment in proprietary technologies. At the

same time, the new funding will be deployed to deepen the Group's expansion

across Asia, enabling it to scale operations adding four new countries by 2025,

and building out into second tier cities through the continued expansion of its

cloud kitchen model. This will enable the Group to leverage its newer health

food brands Heybo and Wooshi, at lower price points, and offer many more

customers access to nutritious food at affordable pricing.

Frantz Braha, Chief Growth Officer of SaladStop! Group, added, "To achieve our

ambitious growth strategy, we plan to deepen our roots in our existing markets,

while also expanding our footprint in selected new countries. We have built an

extensive infrastructure across the region over the past few years and will

continue to leverage  our technological capabilities and proprietary cloud

kitchen operating model to accelerate our growth in emerging markets. Today, we

cater to an addressable market of 69 million people across 11 cities and aim to

serve over twenty million meals by 2025. "

Deepak Shahdadpuri, at DSGCP commented, "As an early investor in SaladStop!, it

is wonderful to see the extraordinary progress the company has made since it

was founded in 2009. In particular I have been impressed with the team's

commitment to sustainability and its focus on leveraging technology to offer a

healthier product more efficiently. We have backed some of Asia's leading

consumer brands and we are delighted to continue supporting SaladStop! in this

new phase of their business."

MJ Yu at Vulcan Capital said, "SaladStop! has always been synonymous with

healthy, quality nutrition. We are excited to support SaladStop! in its mission

to make an impact on the future of food, and to back the Group as a

thought-leader and key player in the burgeoning food-tech and agri-tech space.

SaladStop!'s expansion and growth in the region over the past decade is not

only a testament to their service quality but a demonstration of their

resilience and operational excellence. We look forward to partnering with the

team in this next phase of continued digitization and growth for SaladStop!."

Pursuing its mission to build a food solution for the future, SaladStop! will

accelerate its investment into food sustainability, focusing on ingredient

traceability and opening of the group's first net zero outlet in 2022, aligning

with Singapore's 30x30 goals. The Group has already launched multiple

initiatives to reduce its carbon footprint, including offering plant-based

foods, sustainably sourced ingredients, green packaging, supporting

reforestation programs, and being the first and only business in Asia to allow

customers to carbon offset their meal. Earlier this month, SaladStop! launched

Good Food People, a new plant based online grocer, which offers the largest

selection of meat alternative proteins in Singapore as well as ready to heat

options and homemade sauces, dressings, and other items.

Katherine Desbaillets Braha, Chief Brand Officer of SaladStop! Group, said, "As

the first healthy food chain in Asia, we want to drive change in the food

industry, especially at this challenging time, given not only the effects of

the pandemic on people's health and wellbeing, but also with the current

disruption on supply chains and the extraordinary threat posed by climate

change." She continued, "Our family has been on a mission to empower our

customers to understand and measure the full impact of their food choices, not

only on their health, but on the health of the planet."

Daniel Desbaillets, Chairman and Co-Founder of SaladStop! Group commented, "I

am thrilled to see our Group move on to its next chapter with this new round of

investment and it gives me immense pleasure to see our business continue to

evolve under the leadership of the next generation."

About SaladStop! Group

SaladStop! is the first and largest healthy food chain in Asia. It is a family

business founded in 2009 in Singapore and currently operates 69 outlets across

eight markets (Singapore, Hong Kong, Indonesia, Vietnam, Philippines, Japan,

Korea, and Spain), with over 800 employees. SaladStop! Group has four brands:

SaladStop! Heybo, Wooshi and Good Food People. The Group is backed by Temasek,

DSG Consumer Partners, Hera Capital, Vulcan Capital, K3 Ventures and East

Ventures.

For additional information, please visit: www.saladstop.com; www.heybo.sg;

www.wooshi.sg; www.goodfoodpeople.sg

SOURCE: SaladStop!

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=407361

   Caption: From left to right: Frantz Braha, Katherine Desbaillets Braha, & Adrien

Desbaillets