PR92995

SHANGHAI and Montreal, Nov. 16, 2021 /PRNewswire=KYODO JBN/ --

    - Partnership to offer unprecedented scale to programmatic buyers across

China

Hivestack (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=1201603529&u=https%3A%2F%2Fhivestack.com%2F&a=Hivestack), the world's largest, independent, programmatic digital out of home (DOOH) ad

tech company today announced a major partnership with XinChao Media (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=3296589723&u=https%3A%2F%2Fwww.xinchao.com%2F&a=XinChao+Media), one of the largest elevator advertising screen providers in China, partially

owned by JD.com and Baidu. Through this new partnership, XinChao Media will

offer brands, agencies and omnichannel DSP's the opportunity to buy DOOH

inventory programmatically through the Hivestack Supply Side Platform (SSP).

The partnership enables XinChao Media to effortlessly monetize their premium

DOOH inventory programmatically via private marketplace (PMP) deals. Through

this partnership XinChao will drive additional revenue growth from programmatic

streams, from both Chinese marketers and international marketers looking to

build brand equity in China, across their unmatched array of 700,000 digital

elevator screens in 110 cities across China, serving 75.6 billion impressions

monthly.

Aileen Ku, General Manager China at Hivestack said: "We are thrilled to partner

with XinChao Media - an industry leader in digital elevator screens in China.

XinChao was born in digital, and their premium inventory covers most of the

main cities in China. This new partnership represents a seismic shift for DOOH

delivery in the region, enabling advertisers to target audiences at

unprecedented scale through programmatic activation via the Hivestack SSP."

Boris Sun, Senior Vice President at XinChao Media said: "As programmatic

digital out of home (DOOH) adoption grows across Mainland China and

internationally, we're excited to work with Hivestack, the industry pioneer for

programmatic DOOH, and offer our clients a way to drive added reach and impact

as a part of their omnichannel plans."

Troy Yang, MD, North Asia at Hivestack said: "Onboarding XinChao as one of our

first media partners in China was a milestone for Hivestack as we continue to

scale our business across North Asia. In combining XinChao's impressive scale

with Hivestack's leading programmatic technology, we can deliver incredible

outcomes for domestic and international marketers looking to reach audiences

across the region."

In 2021, marketers will spend over $13B on OOH advertising in North Asia (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=255544246&u=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fooh-advertising-returns-china-bearing-new-opportunities&a=OOH+advertising+in+North+Asia) with $8.6B spent in China alone, making it the world's largest market for

OOH. Since its launch in January 2021, Hivestack has integrated with four of

the major media owners in China including most recently, XinChao Media, further

penetrating this vibrant ecosystem to enable programmatic DOOH transactions to

flow. As programmatic DOOH continues to drive innovation in China, 2022 will

see an exciting year for media owners and buyers alike, who can access

Hivestack's firewall-compliant technology to activate programmatic DOOH

advertising to reach and engage audiences at scale.

About Hivestack

Hivestack is the largest independent, global, full stack, marketing technology

company, powering the buy and sell side of programmatic digital out of home

(DOOH) advertising. Hivestack was founded in 2017 with headquarters in

Montreal, Canada and operates in 25+ countries across the globe.  For more

information, please visit hivestack.com (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=530358944&u=https%3A%2F%2Fwww.hivestack.com%2F&a=hivestack.com) or follow us on LinkedIn, Twitter and Facebook @hivestack.

Media contact:

Liu Yang

Marketing Director, China

vivian@hivestack.com

hivestack.com (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=530358944&u=https%3A%2F%2Fwww.hivestack.com%2F&a=hivestack.com)

About XinChao Media

Xinchao Media Group Co., Ltd. is a digital technology innovation company

specialising in out of home (OOH) digital elevator advertising. As a community

media platform with a target audience of middle-class families, Xinchao Media

has so far installed 700,000 elevator smart screens in 110 cities across the

country, targeting 45,000 communities and 2 billion middle-class families every

day, and has become the common choice of more than 23,000 customers.

Media contact:

Boris Sun

VP of Digital Out Of Home, Xinchao media

sunliqun@xinchao.com

https://www.xinchao.com/

SOURCE Hivestack Inc.