PR92939

LOS ANGELES, Nov. 16, 2021 /PRNewswire=KYODO JBN/--

--With this acquisition Jellysmack expands its robust in-house AI technology

suite to better support creators.

Global creator company Jellysmack is excited to announce their acquisition of

UK-based AI editing technology startup Kamua. This is the company's first

acquisition and further reinforces Jellysmack's plans to utilize its recent

funding from SoftBank's Vision Fund II to fuel enterprise acquisitions and

international expansion. This acquisition will allow Jellysmack to enhance its

existing AI video editing technology to support the explosive growth it has

experienced in the last year. It also reinforces Jellysmack's position as the

only company rooted in technology to power creator-led video editing and

multi-platform content distribution, and far ahead of any other competitor when

it comes to leveraging cutting edge technology to help creators grow their

businesses.

Kamua's breakthroughs in computer vision and machine learning will complement

Jellysmack's existing AI technology, as well as round out its overall in-house

tech suite. Jellysmack will leverage Kamua's AI capabilities for the resizing,

framing, and recutting of video content into formats suitable for Instagram,

Facebook, Snapchat, TikTok, YouTube Shorts and more. With the runaway success

of the Jellysmack Creator Program, which optimizes video content and

distributes it across multiple social platforms, the company is editing over

10,000 videos on average each month comprising over 150,000 editing hours per

month. Kamua technology will assist in significantly reducing the time it takes

to resize and recut videos by up to 3x, allowing editors more time for

creativity.

Once integrated, Kamua will operate fully under the Jellysmack name and brand.

Jellysmack plans to keep all of Kamua's existing full time staff, including

core programmers located in Romania. Kamua's CEO, Paul Robert Cary, will join

the Jellysmack executive team as Vice President Technology, Editing Solutions.

The acquisition also marks a significant milestone for Romania-based AI

engineering, Europe's hottest new technology talent pool. Under Cary's

leadership, Kamua has achieved outstanding benchmarks in less than one year of

operations, even outperforming AI systems developed by major technology

players. Cary looks forward to further innovating new time-saving AI-powered

editing solutions under the Jellysmack name.

"Kamua's goal has always been to make video editing as efficient as possible by

automating the kind of work most editors don't enjoy. With the resources and

muscle Jellysmack has to offer, we can fully realize that vision at an even

faster rate," says Cary. "I'm excited our auto-magical video technology will be

used to edit some of the most-watched content in the world and serve some of

the most popular creators on the internet."

Robin Sabban, co-founder and co-CEO of Jellysmack adds, "Jellysmack proudly

boasts the best video creator tech stack in the world, and the acquisition of

Kamua will further strengthen our core product to better serve our creator

partners. We've seen explosive growth in the past year, fueled even more so by

the investment from SoftBank, and Kamua's time-saving technology will help us

keep pace with our trajectory. We couldn't be more excited to bring the

talented Kamua team into our Jellyfamily."

Looking towards the future, Jellysmack plans to continue to use its SoftBank

funding, which brought the global creator company to unicorn status, to round

out its technical stack. It will also continue to expand globally, enhance its

Creator Program core tech product, and cultivate new avenues for creators to

reach their audiences.  

About Jellysmack

Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil,

Jellysmack is the global creator company that detects and develops the world's

most talented video creators through technology. The company's proprietary data

and video optimization tools drive social audience growth, unlocking new

revenue streams and amplifying monetization. The company is currently home to

over 350 influential creators, including MrBeast, PewDiePie, Karina Garcia,

Bailey Sarian, Patrick Starrr, Nas Daily and Phil DeFranco. Jellysmack

optimizes, operates, and distributes creator-made video content to Facebook,

Instagram, Snapchat, TikTok, Twitter, and YouTube. The company's creator

strategy builds upon its success in scaling its own original content channels

in beauty ("Beauty Studio"), soccer ("Oh My Goal"), gaming ("Gamology"), and

more. According to leading global video audience measurement firm Tubular Labs,

combined Jellysmack-managed content boasts 10 billion global monthly video

views and a cross-platform reach of 125 million unique U.S. users, reaching

nearly 45% of all Americans and making it the largest digital-first U.S.

company in monthly social media viewers. To learn more, visit: jellysmack.com.

Contact: jellysmack@thebrand-agency.com

SOURCE:  Jellysmack