Circle K Announces Global Partnership With Niantic, Inc. To Bring Pokémon GO To More Than 9,000 Stores Worldwide

Circle K

PR93148

 

CHARLOTTE, N.C., Nov. 18, 2021 /PRNewswire=KYODO JBN/--

 

In a move that is certain to delight millions of Pokémon Trainers around the

world, Circle K today announced an unprecedented global partnership with

Niantic, Inc. which will bring Circle K stores to life in the augmented reality

mobile game Pokémon GO and see more than 9,000 of its locations worldwide

transform into PokéStops and Gyms.

 

Photo - https://mma.prnewswire.com/media/1691526/Circle_K.jpg

 

The Pokémon GO partnership connects players and Circle K customers alike to

in-store experiences and special in-game rewards and offers they won't find

anywhere else. The experience and offers will also be available at the

company's Couche-Tard branded stores in Quebec, Canada.

 

Early in 2022, Circle K aims to delight Trainers across the globe by hosting

the first of four Legendary Raid events at participating locations in-game to

engage Pokémon GO Trainers, Circle K customers and mobile game enthusiasts.

 

"As a loyal Pokémon GO player for many years, I am personally thrilled with

this new global partnership," said Kevin Lewis, chief marketing officer at

Alimentation Couche-Tard/Circle K. "I am equally thrilled to bring Pokémon GO

to life with millions of our customers across our more than 9,000 stores

worldwide."

 

Pokémon GO has been downloaded more than one billion times and is enjoyed by

players in 150 countries and territories.

 

About Circle K/Alimentation Couche-Tard Inc.

Circle K Stores Inc. is a wholly owned subsidiary of Alimentation Couche-Tard,

a global leader in convenience and fuel retail, operating in 26 countries and

territories, with more than 14,200 stores, of which approximately 10,800 offer

road transportation fuel. With its well-known Couche-Tard and Circle K banners,

it is one of the largest independent convenience store operators in the United

States and it is a leader in the convenience store industry and road

transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in

Ireland. It also has an important presence in Poland and Hong Kong SAR.

Approximately 124,000 people are employed throughout its network.

 

Contacts:

 

Marketing Enquiries

MJ Tierney

European Head of Marketing

Tel : (+353)-87-901-:63

mj.tierney@circlekeurope.com

 

Media Relations

Lisa Koenig

Head of Global Communications

Tel: +1-(450)-662-6632, ext.6611

communication@couche-tard.com

 

Source: Circle K

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中