PR93233

PARIS, Nov. 23, 2021 /PRNewswire=KYODO JBN/ --

  -- GUIYANG ART CENTRE HOTEL, EMBLEMS COLLECTION, IN THE HEART OF CHINA'S

     GUIZHOU PROVINCE, WILL BE THE BRAND'S FIRST HOTEL

Accor (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=4079148939&u=https%3A%2F%2Fgroup.accor.com%2Fen&a=Accor), a world leading hospitality group featuring one of the industry's most

diverse and fully integrated hospitality ecosystems, is delighted to introduce

Emblems Collection (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=104687048&u=https%3A%2F%2Fall.accor.com%2Fbrands%2Findex.en.shtml&a=Emblems+Collection), a unique global portfolio of boutique hotels and luxurious resorts. Emblems

Collection is launching with a magnificent flagship hotel – Guiyang Art Centre

Hotel, Emblems Collection in China's Guizhou province, slated to open in

December 2022. The luxury brand is expected to grow to 60 properties around the

world by 2030.

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"Emblems Collection adds a fresh and exciting new dimension to Accor's luxury

offerings. A key focus of our growth and development strategy is to add

aggressively across our strongest lines and leading business accelerators,

which includes luxury as well as collection brands, while ensuring all 40+

brands in our global network continue to grow, evolve and flourish," said

Sébastien Bazin, Chairman & CEO, Accor. "The hotels we will feature in Emblems

Collection are those sought out by travelers who appreciate high-end,

boutique-style experiences, as well as by hoteliers who cherish the independent

brands they've built while desiring the benefits that come with a global

partner."

With the creation of Emblems Collection, Accor is broadening its footprint in

the collection brands space and will look to replicate the success it has

achieved with another of the Group's brands - MGallery Hotel Collection, a

storied portfolio that now counts more than 100 boutique hotels worldwide. With

a similar free-spirited approach, yet focused on the luxury segment, Emblems

Collection will feature unique hotels that are 'emblematic' of their designers,

demographics or destinations. Appealing to the stylish and the smart set,

signature elements of the brand's hotels will include luxurious surroundings,

Instagram-worthy pools, and vibrant public spaces. Hotels and resorts joining

the Emblems Collection will fall into three categories:

  - Emblems Collection Heritage – hotels that are landmarks of a destination –

the buildings that contribute to the character of a city, place or nation;

properties that celebrate the hallmarks of history and classic cultural

traditions.

  - Emblems Collection Retreat - resort properties along blissful beaches,

bucolic countrysides or nestled in the mountains, offering sumptuous spa and

wellness experiences with holistic care and enrichment through rituals,

serenity and wellbeing.

  - Emblems Collection Signature – design-led hotels that embody an aesthetic

universe, an ode to the style and signature of the designers or original

residents who contributed to the hotel's unique legacy.

Designed for independent hoteliers

The Emblems Collection brand is designed with the needs of independent and

boutique hotel owners in mind. For those seeking to upgrade their property's

luxury status and give their global profile a boost, the hotel brand standards

of the collection are flexible, light, and easy to attain, with opportunities

to sign franchise agreements – the only Accor luxury brand to offer this

option. The new brand will encourage its hotels to retain their unique

identities, which is important to hoteliers who have invested in creating a

certain style for their hotel and/or market. Moreover, Emblems Collection

provides direct ROI and the opportunity to maximize revenue with immediate

access to the power of Accor's sales, distribution and loyalty platform.

"For owners and developers who have created unique luxury hotels, or are

looking to develop a new upmarket offering, we offer a collection brand that

can boost their property's status and profile with limited investment in

marketing and branding, along with an easy transition process," said Agnes

Roquefort, Chief Development Officer, Accor. "With Emblems Collection, a

hotelier can optimize their costs and operations right away by leveraging

Accor's powerful global distribution and supply networks, while expanding their

audience reach from the moment they join. We look forward to working

collaboratively with more hoteliers and development partners to bring more

hotels around the world to this outstanding collection."

First Stop: China

Guiyang Art Centre Hotel, Emblems Collection is the inaugural flagship of the

new hotel portfolio, residing in the city's famous Guiyang Art Centre.

Originally built as an opulent private residence, this crown jewel of the

capital city attracts visitors with its lush landscaping, sprawling grounds,

and serene wellness ambience.

Guiyang Art Centre Hotel, Emblems Collection

The city of Guiyang is well-known for its lovely warm climate, being centrally

located in the province of Guizhou, and enjoys an enviable location along the

north bank of the Nanming River. Often referred to as the 'capital of summer

resorts in China', Guiyang is one of the fastest growing cities in the country,

a leading tourism hotspot, and a popular destination for luxury travelers, both

domestically and from afar.

"As one of the most important hospitality markets in the world, China is the

perfect location for Accor to launch our newest luxury brand, and we are

honored to work with our trusted partner, HLC Group on this landmark project.

HLC is a respected business leader in Guizhou province and recognized as one of

China's top private enterprises; we are delighted to partner with them to bring

our shared vision of the new Emblems Collection hotel in Guiyang to life," said

Gary Rosen, CEO, Greater China, Accor. "This grand and enigmatic property has

long captured the attention of residents and visitors to Guiyang. Emblems

Collection will bring a fresh, modern expression of luxury living to this

iconic landmark, setting the high standards of hospitality and style that we

expect for this brand as it expands to other markets worldwide."

With 64 extraordinary suites and two magnificent ballrooms, guests will love

the new Emblems Collection hotel, with its exciting mix of atmosphere,

grandeur, style and innovation. Whether enjoying the serenity of the swimming

pool, spa and fitness area, or the social buzz of one of the sophisticated

hotel's stylish bars, lounges and restaurants, the Guiyang Art Centre Hotel,

Emblems Collection is certain to become one of the most popular hotels of the

capital city of Guizhou province.

With a plan to grow the collection to 60 properties by 2030, Accor is actively

seeking new properties to be part of Emblems Collection in targeted

destinations across the globe. Paris and Prague are two key cities where luxury

heritage hotels might be candidates for Emblems Collection Heritage or Emblems

Collection Signature. Other target cities for potential growth include London,

Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok,

Seoul, Sydney, Montréal, New York, Havana, Cartagena, Santiago, Buenos Aires,

Montevideo, and Santiago, among others. For the Emblems Collection Retreat,

short-listed destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali,

Australia's Gold Coast and Mexico's Riviera Maya.

ABOUT ACCOR

Accor is a world leading hospitality group consisting of more than 5,200

properties and 10,000 food and beverage venues throughout 110 countries. The

group has one of the industry's most diverse and fully-integrated hospitality

ecosystems encompassing more than 40 luxury, premium, midscale and economy

hotel brands, entertainment and nightlife venues, restaurants and bars, branded

private residences, shared accommodation properties, concierge services,

co-working spaces and more. Accor's unmatched position in lifestyle hospitality

– one of the fastest growing categories in the industry – is led by Ennismore,

a creative hospitality company with a global portfolio of entrepreneurial and

founder-built brands with purpose at their heart. Accor boasts an unrivalled

portfolio of distinctive brands and approximately 260,000 team members

worldwide. 68 million members benefit from the company's comprehensive loyalty

program – ALL - Accor Live Limitless (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=177541052&u=https%3A%2F%2Fall.accor.com%2Ffrance&a=ALL+-+Accor+Live+Limitless) – a daily lifestyle companion that provides access to a wide variety of

rewards, services and experiences. Through its Planet 21 – Acting Here, Accor

Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on

driving positive action through business ethics, responsible tourism,

environmental sustainability, community engagement, diversity and inclusivity.

Founded in 1967, Accor SA is headquartered in France and publicly listed on the

Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market

(Ticker: ACCYY) in the United States. For more information visit

group.accor.com (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=4205968217&u=https%3A%2F%2Fall.accor.com%2Fusa%2Findex.en.shtml&a=group.accor.com), or follow Accor on Twitter (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=2395567319&u=https%3A%2F%2Ftwitter.com%2FAccor&a=Twitter), Facebook (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=979337831&u=https%3A%2F%2Fwww.facebook.com%2FaccorFR%2F&a=%C2%A0Facebook), LinkedIn (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=2869634887&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faccor%2F&a=LinkedIn), and Instagram (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=2689627295&u=https%3A%2F%2Fwww.instagram.com%2Faccor&a=Instagram).

Press Contacts: Charlotte Thouvard, charlotte.thouvard@accor.com; Mike Taylor,

mike.taylor@accor.com; Line Crieloue, line.crieloue@accor.com

Source – Accor