PR93342

LONDON, Dec. 1, 2021 /PRNewswire=KYODO JBN/ --

--Opening in 2022, Corona Island Embodies the Brand's 100% Natural World

Promise, and Encourages People to Protect Paradise Through its Partnership with

Oceanic Global

Today, Corona announced Corona Island (https://c212.net/c/link/?t=0&l=en&o=3370638-1&h=2303436082&u=http%3A%2F%2Fwww.livecoronaisland.com%2F&a=Corona+Island),

a unique destination for visitors to disconnect from the everyday and

reconnect with the natural world. Slated to open in late Spring 2022 in the

heart of the Caribbean Sea, Corona Island will be a magical destination

centered around sustainability and is striving to become "Blue Verified" by

Oceanic Global (https://c212.net/c/link/?t=0&l=en&o=3370638-1&h=3210886748&u=https%3A%2F%2Foceanic.global%2F&a=Oceanic+Global) as part of the international NGO's rigorous Blue Standard program (https://c212.net/c/link/?t=0&l=en&o=3370638-1&h=81921525&u=https%3A%2F%2Fbluestandard.com%2F&a=Blue+Standard+program).

The verification and assessment addresses measures including: single-use

plastic elimination and implementation of responsible waste management

infrastructure. The assessment is currently underway with Corona Island set to

become the first fully Blue Verified Island by its launch in spring of next

year.  

Photo - https://mma.prnewswire.com/media/1696223/Corona_Island.jpg

Logo - https://mma.prnewswire.com/media/1696221/Corona_Island_Logo.jpg

"Corona Island is unlike anything we've ever done before. As a brand that's so

deeply connected with nature, we wanted to pay respect to and celebrate the

natural environment that supplies our 100% natural ingredients," said Felipe

Ambra, Global Vice President for Corona. "Now more than ever, people have a

need to safely reconnect with the outdoors. We're inviting people from around

the world to come together and combine education with responsible tourism. Our

hope is that when guests return home, they'll have fallen in love with nature

again, and will be re-energized to be better global citizens in their

communities. When people are in love with someone or something, they always do

their best to protect it - that's our objective with Corona Island."

As a beer that was born at the beach, Corona is brewed with 100% natural

ingredients: water, barley, maize or rice and hops. Corona Island's natural

environment and guest experience is a direct extension of the brand. A vast

majority of people spend their time indoors and this experience takes visitors

out of their daily monotony, helping them to coexist in natural beauty.

Disconnecting to reconnect is the intention behind this holistic experience.  

Once on the island, guests will have the opportunity to disconnect from daily

stressors and anchor their all-inclusive week-long stay with immersive

educational touchpoints that focus on conscious consumption and sustainable

living. Sample activities may include workshops on plastic-free living to

guided meditations set to natural island sounds followed by a visit to an

on-site farm that supplies the island's locally-sourced ingredients. Guests

will also be able to relax in harmony with nature through eco-conscious design

and culinary programming inspired by the location's organic surroundings. The

island features relaxing beach fronts, lush botanical enclaves and crystalline

blue waters for visitors to enjoy and fall in love with nature.

The number of guests will be strictly limited as part of Corona's efforts to

ensure the island operates with a minimal environmental footprint. Access to

Corona Island will be made available in the following ways:

    --Residents of the following countries* have an opportunity to win an all-

      expenses paid trip to Corona Island in 2022. Each country will have its

      own enter-to-win mechanism whether it's earning miles through product

      purchases, collecting stamps or finding a golden ticket.

    --This Giving Tuesday, a global auction hosted by CharityBuzz (https://c212.net/c/link/?t=0&l=en&o=3370638-1&h=3939883152&u=https%3A%2F%2Fwww.charitybuzz.com%2Fcatalog_items%2Fauction-5-night-all-inclusive-stay-on-corona-island-off-2339300&a=a+global+auction+hosted+by+CharityBuzz)

      will offer one winner and nine guests an exclusive private island

      experience. The Grand Prize includes an all-expenses paid week-long stay

      on Corona Island in 2022. Auction proceeds will benefit Oceanic Global

      and will be open to non-U.S. residents only.

In addition to verifying Corona Island's sustainability achievements, Oceanic

Global will also provide valuable counsel in creating engaging educational

activities that draw attention to plastic pollution, ecosystem protection, and

overall ocean conservation. The island's hospitality team and guests will also

undergo Oceanic Global's training on sustainability and operational best

practices in accordance with the criteria outlined in the Blue Standard.  

"We're proud to partner with Corona Global in furthering the brand's ongoing

commitment to sustainability through its efforts with Corona Island," said Lea

d'Auriol, Founder of Oceanic Global. "By implementing the Blue Standard, Corona

Island demonstrates the potential for businesses to create tangible impact and

operate in balance with the natural world. We're excited to be both verifying

and celebrating Corona's sustainability achievements on Corona Island as well

as training guests and staff about responsible practices and behaviors that

they can carry with them beyond their stay."

Corona Island is a continuation of Corona's ongoing commitment to

sustainability and ocean conservation. Corona has a storied history of helping

to protect paradise, having worked with over 68,000 volunteers to complete over

1,400 clean-ups, cleaning over 44 million square metres of beach in the

process. They've exceeded their 2017 commitment to protect 100 islands by 2020

and have protected nearly 250 islands to date. Earlier this year, the brand

marked a significant milestone by recovering more plastic than it releases: a

net-zero plastic footprint worldwide. In 2021, Corona announced a pilot in

Colombia of six-packs featuring surplus barley straw as an alternative to

plastic packaging and continue to focus on product design to reduce plastic

from their supply chain.

--Eligible countries include: Argentina, Brazil, Canada, Chile, Colombia,

Dominican Republic, Ecuador, Guatemala, Paraguay, Peru and South Africa.

About Corona

Born in Mexico, Corona is the leading beer brand in the country, the most

popular Mexican beer worldwide exported to more than 180 countries. Corona is a

pioneer in the beer industry by being the first to use a transparent bottle

showcasing its purity and high quality to the world. The artwork found on the

bottle is painted, highlighting our commitment to quality in our packaging and

our Mexican heritage. No Corona is complete without the lime. Naturally adding

character, flavor and refreshment, the lime ritual is an integral part of

delivering an experience that is truly unique to Corona. The brand is

synonymous with the beach and celebrates time outdoors. It invites people to

pause, relax and enjoy the simple pleasures of life. Corona has an ongoing

commitment to reducing plastics. It has exceeded its mission to protect 100

islands before 2020, and continues to deploy consistent global clean-up efforts.

About Oceanic Global

Founded in 2016 by Lea d'Auriol, Oceanic Global (OG) inspires us to care deeply

for the ocean and provides solutions to protect it. The international

non-profit sheds light on humanity's essential relationship to the ocean and

empowers individuals, communities, and industries to create positive change.

Oceanic Global creates educational experiences, consults on sustainable

operations, and engages local communities to generate measurable impact for our

collective wellbeing. In 2020, Oceanic Global launched the Blue Standard

(Blue), a first-of-its-kind cross industry standard that establishes universal

accountability for sustainable business leadership and empowers industries and

businesses of all sizes to achieve measurable impact that protects our blue

planet. Oceanic Global is based in Brooklyn, New York with international hubs

and volunteer bases in New York, London, Los Angeles, Barcelona, Tulum, and

Hong Kong. Reflective of its global reach, the organization has additionally

been the official non-profit and production partner to United Nations World

Oceans Day since 2019. #CareDeeply | www.oceanic.global

SOURCE: Corona

CONTACT: coronaglobal@allisonpr.com