PR93376

PARIS, Dec. 3, 2021 /PRNewswire=KYODO JBN/--

- an interactive installation to nurture our sensibility to the living world

Maison Perrier-Jouet is pleased to present Embodied nature, an art installation

by mischer'traxler studio, at Design Miami/ from the 1st to 5th December 2021.

Since 2012, Maison Perrier-Jouet has collaborated with Design Miami/ in order

to offer contemporary artists and designers an international platform for their

creativity. As part of this mission, Maison Perrier-Jouet commissions talents,

both emerging and established, to reinterpret its enduring relationship with

art and nature – and in particular its Art Nouveau heritage – through the prism

of the 21st century.

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8988951-maison-perrier-jouet-presents-embodied-nature-at-design-miami/

Maison Perrier-Jouet and the Austrian design studio mischer'traxler renewed a

collaboration that first began in 2014 to continue their exploration of the

relationship between mankind and nature. "The collaboration with

mischer'traxler allows the House to project itself into a vision for a

sustainable future. It introduces an emotional and meaningful dimension that

goes well beyond champagne", comments Axelle de Buffevent, Style Director at

Maison Perrier-Jouet.

Embodied nature by mischer'traxler: an individual experience with a collective

reality

With their interactive installation Embodied nature, presented at Design Miami/

2021, mischer'traxler invite us to regard  all species, including mankind, as

forming part of a whole, and to reflect on the importance of understanding this

interconnectedness.

More than 100 artistic representations of species from all over the world are

suspended in the space and displayed in "cabinet de curiosites", which provides

further information on them and on the relationships that exist between them.

For mischer'traxler, biodiversity begins with what we can see – plants,

flowers, birds – then, at ground level, all the smaller species, and finally

the microbes and bacteria in the subsoil, which are invisible to the naked eye.

It was important to represent all species on the same scale, drawing particular

attention to those that are almost invisible, in order to emphasize the

equality of their roles in the ecosystem.

The species  are also displayed on shelves surrounding Embodied nature. The

shelves seem to dissolve towards the centre of the wall, which creates the

illusion that the species are floating freely in their display boxes. When

visitors approach, they see themselves on the wall as if they are looking at a

mirror. However, instead of their reflection, they see an image of nature in

all its diversity. The silhouette is composed of various species, which evokes

a cognitive self-awareness that each of us is a part of nature.

Embodied nature is thus an individual experience with a collective reality

Embodied nature is first and foremost a creative work and an emotional

experience. "This emotional dimension is essential in our view. It is what

captures the attention of the viewer, making them more receptive to the

educational and philosophical message of the work," they explain. They add: "We

are designers, not scientists. It is important therefore to remember that

Embodied nature is an artwork, the result of a creative interpretation. It

gives us, for instance, the freedom to represent species alongside one another

that would never be a part of the same ecosystem in the real world."

As always in the work of mischer'traxler, Embodied nature is created using both

traditional techniques – like small, handmade, colourful wire-mesh sculptures -

and contemporary technologies - like laser-cutting, tracking software and

real-time animation.

I am nature: a mindful perspective at the heart of Perrier-Jouet actions in

years to come

Because art evokes an emotional response that can trigger a deeper

understanding and awareness, the creative collaboration with mischer'traxler

helps Maison Perrier-Jouet bring its commitment to a wider audience. Man, a

living being among others: this message of equality breaks down barriers in

order to redefine the relationship between humankind and nature. This is the

viewpoint of Maison Perrier-Jouet, and the basis of its commitment in years to

come.

To nurture a sense of belonging to nature, have a positive impact on the

ecosystem and  implement  a savoir-faire inspired by the living world – these

priorities are at the heart of the House's thinking and action. After promoting

sustainable viticulture over the past few years, Maison Perrier-Jouet began an

experimental regenerative viticulture programme last year in order to bring

about a real transformation of its vineyard. These initiatives represent Maison

Perrier-Jouet's contribution to the future of the planet. A necessity, an

emergency, a responsibility. Severine Frerson, Perrier-Jouet Cellar Master,

explains: "Above all, we are guided by respect for the ecosystem to which we

belong. We strive as much as possible to limit the influence our activities can

have on it."

Extending the experience outside of Design Miami/

Maison Perrier-Jouet is taking advantage of Design Miami/ to present the

limited editions created by mischer'traxler for the Perrier-Jouet Belle Epoque

2013 and Perrier-Jouet Belle Epoque Rosé 2013 vintage cuvees. For these two

gift boxes, the designers bring a positive and mindful perspective to the

terroir of Maison Perrier-Jouet and its most essential quality: its

biodiversity. Their delicate watercolors shed light on the complex mutual

interdependencies that exist between the more or less visible living organisms

and elements that make up the vineyard ecosystem. mischer'traxler illustrate

the role that each element plays in this fragile equilibrium, which Maison

Perrier-Jouet is committed to preserving, as it plans an ecologically

responsible future for its vines and its wines. It is within this relationship

of symbiosis with nature that the House has evolved since its very beginnings.

At the same time as the Design Miami/ exhibition, Maison Perrier-Jouet is

offering a digital experience on a dedicated website and on social media.

Everyone is invited to make their own portrait using elements of nature drawn

by mischer'traxler for Embodied nature and share it on social media

(#IAmNature).

The artistic vision of mischer'traxler – the interactions between man and

nature – is in line with the mission to breathe new life into Maison

Perrier-Jouet. Driven by creative freedom and inspired by nature for over 200

years, the House cultivates a joyful, positive vision of the world that aspires

to shape a better future for all.

About mischer'traxler

Austrian design duo Katharina Mischer and Thomas Traxler established

mischer'traxler studio in Vienna in 2009. They work on  design products,

furniture items and installations with a craft-based approach that often also

integrates technology. Conceptual and contextual considerations are essential

to their work as an experimentation. Nature has been at the heart of their work

for nearly 15 years. Their approach is above all artistic, but also

philosophical and scientific. Their work has been exhibited throughout the

world, including at Cooper Hewitt in New York and the Design Museum in London.

It also forms part of the permanent collections of MAK in Vienna, the Art

Institute of Chicago, the Vitra Design Museum in Weil am Rhein and the Design

Council in London, among others.

About Maison Perrier-Jouet

Maison Perrier-Jouet was founded in 1811 from a couple's shared love of nature

and passion for art. From the start, they chose the Chardonnay grape variety as

the signature of the House, defining the intricate floral style which sets

Perrier-Jouet champagnes apart. Today, art and nature remain an endless source

of inspiration, guiding our every action and creation: the way we tend our

vines, craft our wines, and share our vision of the world – a vision of a life

more rich in meaning, driven not by the urge to own, but the desire to thrive;

a life lived with joy and purpose, in symbiosis with nature. Maison

Perrier-Jouet: Fill Your World with Wonder.

Laurie Pierrin / laurie.pierrin@pernod-ricard.com

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SOURCE: Maison Perrier-Jouet