PR93533

SAN FRANCISCO, Dec. 8, 2021 /PRNewswire=KYODO JBN/ --

App Annie (

https://c212.net/c/link/?t=0&l=en&o=3380261-1&h=3675503090&u=https%3A%2F%2Fwww.appannie.com%2Fen%2F&a=App+Annie

), the leading mobile data and analytics provider today announced that 2021 was

a record breaking year (

https://c212.net/c/link/?t=0&l=en&o=3380261-1&h=307659428&u=http%3A%2F%2Fappannie.com%2Finsights%2Fmarket-data%2F2021-end-year-mobile-apps-recap&a=2021+was+a+record+breaking+year

) with total consumer spend across iOS and Google Play leaping by nearly 25%

YOY to hit $135 billion. Downloads also hit a new milestone growing 8% YOY to

reach 140 billion.

Photo -

https://mma.prnewswire.com/media/1703289/Top_Apps_Worldwide_by_Growth_in_2021.jpg

Photo -

https://mma.prnewswire.com/media/1703288/Top_Games_Worldwide_by_Growth_in_2021.jpg

The company also provided a deep dive into the apps that registered the largest

growth over the last 12 months:

Video sharing and editing apps saw the highest growth in 2021 globally:

   -- CapCut, MX TakaTak and Moj saw the largest growth in downloads as

      consumers looked to develop original video content.

   -- Consumer spend was driven by live and content streaming apps such as

      YouTube, Disney+, TikTok and Twitch as consumers were seeking to both be

      entertained and reward their favorite live-streamers.

   -- Business apps such as Zoom, Microsoft Office and Teams led the growth for

      usage as working from home and hybrid business models become a mainstay.

Hyper casual games reigned supreme for downloads:

   -- Downloads were dominated by hyper casual games - Bridge Race, Hair

      Challenge and Project Makeover.

   -- Core games dominated spend driven by in-app purchases - Genshin Impact

      and ROBLOX seeing the largest growth.

   -- Roblox, AmongUS, Pokemon Unite saw big increases in usage as these games

      allowed users to socialise in person or virtually.

"One of the big take-aways is that the global population adapted to the

pandemic by embracing a mobile lifestyle. The sectors that did well were the

ones that brought people closer together both virtually and in person." Lexi

Sydow, Head of Insights, App Annie.  

Other notable sectors that grew in mobile were social and dating:

   -- TikTok led the spending growth worldwide in social apps, followed by BIGO

      LIVE and Discord. Other notable video apps that saw the largest growth

      include Likee and Azar.

   -- Tinder topped the charts for growth in consumer spend globally among

      dating apps followed by Bumble whose lifetime consumer spend just

      surpassed $1 billion and Hinge who recently surpassed (Pound Sterling

      250M in spend.

Visit our blog to read the full report (

https://c212.net/c/link/?t=0&l=en&o=3380261-1&h=4090079513&u=http%3A%2F%2Fappannie.com%2Finsights%2Fmarket-data%2F2021-end-year-mobile-apps-recap&a=full+report

).

About App Annie

App Annie is the mobile standard. Our mission is to be the first to unify

consumer and market data to generate insights and outcomes fully leveraging the

power of AI.

SOURCE: App Annie

CONTACT: press@appannie.com