PR93558

SEOUL, South Korea, Dec. 8, 2021 /PRNewswire=KYODO JBN/ --

- Promotions with Hallyu stars who eagerly took part in promoting Korean

agrifood along with locally recognized stars and Korean and foreign influencers

The Ministry of Agriculture, Food and Rural Affairs and the Korea

Agro-Fisheries & Food Trade Corporation (aT) has continued its export expansion

marketing campaign using Hallyu stars. The campaign, since last year, has been

supporting agrifood companies that are facing struggles due to the pandemic.

The campaign aims to support Korean SMEs (Small and Medium Enterprises) with

excellent quality agrifoods who may not be adept in marketing their products

overseas. The campaign, with the goal of increasing brand and product awareness

in a target export country and maximizing promotional effects matches a star

desired by the company to the company's export product and creates various

contents with the star.

Korean agrifood companies are facing various struggles overseas due to low

brand awareness amongst international consumers. In addition, in line with the

post-pandemic era, online marketing support is a must-have. In such situation,

the aT marketing campaign is a great help to the agrifood companies.

In 2021, global stars Yeo Jeong Cho, Yong-hwa Jung, Sejeong Kim, Ji-Hyun Han,

and Seo-Won Lim partook in the campaign. Additionally, stars local to the

export country in various fields partook in the campaign such as popular

Hollywood actor Alex Landi, soccer star Do Duy Manh, Chef Chris Cho, and Matt

Sinclair. The stars led effective results for the local consumer community.

A representative from the Korea Agro-Fisheries & Food Trade Corporation (aT)

has noted that the campaign meets its 5th year in 2021 and hopes that the

campaign will continue to promote the excellence of K-Food and Korean agrifood

SMEs' products overseas, and that the campaign will assist in laying a foothold

for growth for the SMEs.

Source: Korea Agro-Fisheries & Food Trade Corporation (aT)

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   Caption: Stars who participated in the 2021 Global Brand Promotion Support Campaign