PR93605

MIDDLEBURY, Conn. & LAS VEGAS, Dec. 11, 2021 /PRNewswire=KYODO JBN/ --

    - Timex Named "Official Timekeeper Partner of UFC" and "Official Watch

Partner of UFC"

    - Deal Includes Multi-Year Licensing Agreement for UFC-Branded Portfolio of

Time-Keeping Products

UFC(R), the world's premier mixed martial arts organization, and Timex(R), a

global leader in watchmaking for more than 165 years, today announced a major

global sponsorship and licensing partnership that provides an ideal marketing

opportunity for each brand to reach more fans and consumers.

Logo - https://mma.prnewswire.com/media/1706125/Timex_UFC_Logo.jpg

LICENSING PARTNERSHIP FEATURING UFC-BRANDED PRODUCTS  

Timex will become an "Official Licensing Partner of UFC" and will offer a wide

variety of UFC-branded products, including wristwatches, health and fitness

tracking-enabled watches, watch straps, clocks, and more. Each piece will be

made with the same craftsmanship, quality, and innovative design that has made

Timex the most famous watch brand in the world.

The UFC-branded Timex products will be made widely available to consumers

globally through brick-and-mortar and online retail outlets, including

Timex.com, the official UFC Store [

https://c212.net/c/link/?t=0&l=en&o=3384525-1&h=1002814968&u=https%3A%2F%2Fufcstore.com%2F&a=UFC+Store

], major department stores, sporting goods stores, and other locations,

beginning in Spring/Summer 2022.

"Every fight fan knows the importance of time and clock management in this

sport," said UFC President Dana White. "Every second counts, and the ticking

clock adds to the drama and the fun of a great UFC fight. Now Timex is going to

be associated with UFC's biggest moments as they're broadcast around the world.

Timex is an iconic brand, and we're looking forward to having them as an

official UFC partner."

"We could not be more excited to partner with UFC to create a collection of

Timex UFC timepieces that embody the toughness and tenacity of both brands,"

says Tobias Reiss-Schmidt, President & Chief Executive Officer of Timex Group.

"The undisputed leader in combat sports, UFC has built a lasting, recognized

legacy. As the official Timekeeper and Watch partner of UFC, we can't wait to

deliver iconic products that speak to the unique and diverse global UFC fanbase

and celebrates UFC's biggest moments."

SPONSORSHIP ALLIANCE & BRANDED INTEGRATIONS

Timex will also become the first-ever "Official Timekeeper Partner of UFC" and

"Official Watch Partner of UFC," offering the Timex brand a wide-range of

integrations into UFC assets within live broadcasts and on UFC-owned social

media channels. Most notably, Timex will become the presenting partner of UFC's

in-broadcast fight clock at all UFC Pay-Per-View events, starting with UFC 269:

OLIVEIRA vs POIRIER on Saturday, December 11, and providing primary exposure

for the Timex brand on all of UFC's marquee events throughout the year,

reaching more than 900 million TV households in 175 countries around the

world.  

UFC ATHLETE PROGRAM

The agreement also provides for an annual fund that will offer paid

opportunities to participating UFC athletes through marketing and licensed

products.

About UFC(R)

UFC(R) is the world's premier mixed martial arts organization (MMA), with more

than 625 million fans and 178 million social media followers. The organization

produces more than 40 live events annually in some of the most prestigious

arenas around the world, while broadcasting to nearly 900 million TV households

across more than 170 countries. UFC's athlete roster features the world's best

MMA athletes representing more than 75 countries. The organization's digital

offerings include UFC FIGHT PASS(R), one of the world's leading streaming

services for combat sports. UFC is owned by global sports and entertainment

company Endeavor, and is headquartered in Las Vegas, Nevada. For more

information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter,

Snapchat, Instagram and TikTok: @UFC.

Press Contact:

Brian Smith | bsmith@ufc.com

About Timex Group

Timex Group designs, manufactures and markets innovative timepieces around the

world. Timex Group is a privately-held company headquartered in Middlebury,

Connecticut with multiple operating units and over 3,000 employees worldwide.

As one of the largest watch makers in the world, Timex Group companies produce

watches under a number of well-known brands, including Timex, adidas, Furla,

Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.

Join Timex on social media: @timex [

https://c212.net/c/link/?t=0&l=en&o=3384525-1&h=3694645323&u=http%3A%2F%2Fwww.instagram.com%2Ftimex&a=%40timex

]

For more information, please visit http://timexgroup.com.

Press Contact:

Alyssa King Alyssa.King@zenogroup.com - TimexPR@zenogroup.com

SOURCE  Timex