PR93633

TAIWAN and MONTREAL, Dec. 13, 2021 /PRNewswire =KYODO JBN/--

-- Premium DOOH network, Solmate, has selected Hivestack as its Supply Side

Platform (SSP) to offer unparalleled audience targeting for programmatic buyers

across Taiwan

Solmate Media (

https://c212.net/c/link/?t=0&l=en&o=3386616-1&h=391963856&u=https%3A%2F%2Fsolmate.cc%2F&a=Solmate+Media

), a pioneering DOOH media owner in Taiwan, today announced a partnership with

Hivestack (

https://c212.net/c/link/?t=0&l=en&o=3386616-1&h=3336730525&u=https%3A%2F%2Fhivestack.com%2F&a=Hivestack

), the world's leading independent programmatic digital out of home (DOOH) ad

tech company. This partnership will form the first truly programmatic DOOH

solution in the market, offering local and global brands, agencies and

omnichannel DSP's the opportunity to purchase and activate DOOH inventory

programmatically leveraging the Hivestack SSP via Open Exchange and Private

Marketplace (PMP) deals.

Solmate Media is owned by Eastern Media Group, one of the largest Taiwan-based

groups principally engaged in media and e-commerce, which includes ETtoday and

ETMall. Solmate currently has 6,000 premium digital screens in high-end hair

salons across Taiwan, with plans to increase this to >10,000 by the end of

2022. Crucially for demand partners looking to activate programmatic in Taiwan,

Solmate screens are enabled and integrated within the customer mirrors at

leading hair salons, meaning dwell time is upwards of 60 minutes - a truly

unique opportunity for advertisers to target audiences with non-skippable video

content. Solmate technology also integrates facial recognition meaning buyers

can drive additional effectiveness.

This partnership is a first for the Taiwan market and will be instrumental in

driving accelerated adoption of programmatic DOOH in the Taiwanese market.

Solmate's highly advanced and interactive digital screens yielding 60m monthly

impressions will benefit agencies and omni-channel DSP's in monetizing their

premium DOOH inventory leveraging custom audience and omni-channel targeting

via the Hivestack SSP.

Troy Yang, Managing Director of Hivestack, North Asia said: "It is an exciting

moment in time to be announcing our first Supply Side Platform (SSP)

partnership in Taiwan - the initial step in our impressive market launch.

Solmate Media is an ideal partner with their network of screens in premium hair

salons, offering unparalleled targeting capabilities for both local and global

advertisers. Hivestack is pioneering the Taiwan market for programmatic DOOH

and we are thrilled to be increasing premium inventory supply, providing our

demand partners the opportunity for outside-in buys into Taiwan from around the

world, globally."

Yaw Ren Tsai, CEO at Solmate Media said: "We are very pleased to be partnering

with Hivestack in Taiwan and look forward to expanding our DOOH presence in the

local market. By leveraging Hivestack's market-leading technology and our

network of premium DOOH screens, we can raise awareness for the programmatic

DOOH channel and connect better with the global marketplace."

Taiwan generated $172m in OOH revenue in 2021 (

https://c212.net/c/link/?t=0&l=en&o=3386616-1&h=2784291308&u=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F1194505%2Ftaiwan-annual-revenue-of-out-of-home-advertising%2F&a=Taiwan+generated+%24172m+in+OOH+revenue+in+2021

) and that number is set to increase by 12% YOY for 2022. Programmatic DOOH

technology will drive growth in this channel and is already rapidly evolving

across the Asia Pacific region.

About Hivestack

Hivestack is the largest independent, global, full stack, marketing technology

company, powering the buy and sell side of programmatic digital out of home

(DOOH) advertising. Hivestack was founded in 2017 with headquarters in

Montreal, Canada and operates in 25+ countries across the globe.  For more

information, please visit hivestack.com: (

https://c212.net/c/link/?t=0&l=en&o=3386616-1&h=2665600756&u=https%3A%2F%2Fwww.hivestack.com%2F&a=hivestack.com

) or follow us on LinkedIn, Twitter and Facebook @hivestack.

About Solmate Media

Solmate Media was founded in Taipei in July 2015, which is a rapidly emerging

Digital Out of Home (DOOH) channel. It uses technology to assist marketing,

combining big data analysis with its own database to create new media services

and break the limitations of traditional media. With the technical support of

the R&D team, the system is optimized continuously to  provide customer service

closer to the market pulse, turning the media industry outside the home.

Meta description: Solmate Media, one of the largest media advertising

technology companies in Taiwan has selected Hivestack as its Supply Side

Platform (SSP) to offer audience targeting for programmatic buyers in Taiwan.

Meta keywords: Solmate Media, Out of home Taiwan, Advertising Taiwan, Supply

Side platform Taiwan, Hivestack Taiwan, Hivestack China, Audience targeting

Social share title: Hivestack, Solmate Media partnership brings programmatic

DOOH to Taiwan for the first time

Social share description: This partnership offers local and global brands,

agencies and omnichannel DSP's the opportunity to purchase and activate DOOH

inventory programmatically in Taiwan by leveraging the Hivestack SSP.

Media contact:

Ginny Bourne, Global Communications Director, Hivestack, ginny@hivestack.com;  

Sandy Chen, Project Director, Solmate, sandy.chen@solmate.cc

SOURCE: Hivestack Inc.