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HONG KONG, Dec. 14, 2021 /PRNewswire=KYODO JBN/--

PR Newswire launched its Business & Finance Media Pitching Kit 2021 (APAC

Edition) today, offering insights for brands pitching to business and finance

media amidst a global economic outlook that remains clouded by uncertainties.

As the economy is reeling from the impact of the COVID-19 pandemic, many brands

have shifted their business priorities and accelerated their digital

transformation. Over the past year, there has been an increased use of digital

currencies, and more brands are prioritizing Environmental, Social & Governance

(ESG) initiatives.

The wave of changes has presented brands with many opportunities to share their

stories with journalists who demand timely data and C-suite perspectives. For

this media pitching kit, PR Newswire interviewed 19 business and finance

editors and journalists across 9 markets in the Asia-Pacific region. They

provided an inside look into the types of content that would entice them to

follow up on press releases, the challenges of reporting while working

remotely, and emerging trends they are looking to cover more in the coming

year.

Download the kit here (

https://en.prnasia.com/mkt_events/sn_712.shtml?&utm_source=prnasia&utm_medium=press_release&utm_campaign=wp_biz-fin-pitching-kit_2021)

or start with the key takeaways below.

1. Spotlight on business and finance trends shaped by COVID-19

Journalists are keen to report on trends such as the digital transformation of

enterprises, real estate price hikes, the rise of e-commerce and ESG.

"ESG and alternative investments are definite trends in the next year as

investors hunt for higher yield. However, we don't want to neglect fixed income

and equities which continue to take up a large part of investor portfolios, so

we will continue to cover these, albeit to a slightly smaller degree," said

Natalie Koh, News Editor, AsianInvestor.

"With a new wave of the pandemic, it is likely that 2022 will be another year

in which investors look to real estate as a safe haven, and the market will

continue to set new price peaks," said Pham Thi Diep Anh,  Business Editor and

Reporter, VTV24.

2. Focus on the future of business and finance

Hot topics on the radar of business and finance journalists include digital

banking, fintech, blockchain and burgeoning trends like electric vehicles and

renewable energy. Countries or companies that make successful developments in

these areas will be closely watched.

"Digital banking, electric vehicles, smart cities, and renewable energy - these

topics are important to our readers because they represent the future of the

economy," Kamarul Azhar, Assistant Editor, The Edge.

"Blockchain is an emerging powerhouse. All industries and businesses are

increasingly devoted to discovering the possibility of blockchain applications,

ranging from real estate, banking, to logistics and supply chain," said Michael

Ng, Features Journalist, HK101.

3. Keep a close eye on business forecasts

As markets react to the uncertain COVID-19 situation, journalists are looking

to meet the needs of audiences, who want forecasts to make sound decisions on

financial investments such as stocks, bonds, gold and digital currency.

"Readers want forecasts to make moves in financial and business investment. New

models and ideas will always be interesting.," said Nguyen Vien Thong, Business

Editor and Journalist, VNExpress.

"I look forward to more interpretation and analysis based on various companies'

data, including but not limited to financial, business, user, and industry

data," Yue Qi, Editor-in-Chief, National Business Daily.

4. Wanted: uplifting stories from the business and finance community

Reporters are increasingly looking out for inspiring stories and useful tips on

achieving successful leadership. Views from business leaders are also

attractive if they can share specific learnings and personal anecdotes from

their careers.

"As a part of a larger society, the media must evolve in an effort to keep

people's spirits and motivation high, especially in a time of crisis. We

accomplish this by writing about successful business enterprises, executives,

and businessmen who not only survived during the pandemic, but even thrived,"

said Kormensius Barus, Chief Editor, Industry.co.id.

"There will be more coverage on insights from business leaders in Asia who

share their biggest lessons from their career that they can pass on to others.

As the ecosystem grows, it is important to have a platform where people can

learn from others so they can grow into leadership roles," said Taro Ishida,

Partnerships Manager, KrASIA.

Other key pitching tips from the media include preparing C-suite executives for

virtual media interviews, providing data-rich press materials as well as paying

attention to key metrics to measure the success and impact of stories.

To get a deep dive into reporting on the business and finance industry,

download the PR Newswire's Business & Finance Pitching Kit 2021 (APAC Edition)

here (

https://en.prnasia.com/mkt_events/sn_712.shtml?&utm_source=prnasia&utm_medium=press_release&utm_campaign=wp_biz-fin-pitching-kit_2021).

About PR Newswire

PR Newswire, a Cision Ltd. company, is a leading global provider of news

distribution and earned media software and services. In conjunction with

Cision's cloud-based communications product suite, PR Newswire's services

enable marketers, corporate communicators, and investor relations officers to

identify key influencers, engage target audiences, craft and distribute

strategic content, and measure meaningful impact. Combining the world's largest

multi-channel, multi-cultural content dissemination network with comprehensive

workflow tools and platforms, PR Newswire powers the stories of organizations

around the world. PR Newswire serves tens of thousands of clients from offices

in the Americas, Europe, the Middle East, Africa and Asia-Pacific regions.

Visit www.prnasia.com for more information.

SOURCE: PR Newswire

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